- Mass Market Paperback: 372 pages
- Publisher: Warner Books; 1st Printing edition (January 1, 1989)
- Language: English
- ISBN-10: 0446353256
- ISBN-13: 978-0446353250
- Product Dimensions: 4.2 x 1 x 6.9 inches
- Shipping Weight: 8.8 ounces
- Average Customer Review: 4.5 out of 5 stars See all reviews (2,127 customer reviews)
- Amazon Best Sellers Rank: #63,234 in Books (See Top 100 in Books)
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Trump: The Art of the Deal Mass Market Paperback – January 1, 1989
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From Publishers Weekly
This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional commitments" (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader's instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December
Copyright 1987 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
Copyright 1988 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
Donald Trump provides for our benefit his eleven Trump Cards of success. They include thinking big, protecting the downside, maximizing options, knowing your market, using leverage, enhancing your location, getting the word out through a public relations/marketing campaign, fighting back, delivering the goods, controlling costs, and having fun. Yet even these Trump Cards fail to fully illuminate what it is that makes Trump so successful.
A great deal of Trump's success can be traced back to his father who built and sold homes throughout New York City, most prominently in Jamaica Estates. Donald would learn on the job from a young age about managing costs and putting together a working symphony of various real estate professionals. After transferring from Fordham University to the University of Pennsylvania to complete his undergraduate degree in business administration, Donald and his father bought Swifton Village in 1968, a 1200-unit FHA apartment complex in Cincinnati, Ohio. While the scope of a 1200-unit apartment complex may seem unfathomable to many, for Donald it was just the beginning. These formative years convinced Trump to look beyond NYC and take the next progressive step, which for him was to develop commercial real estate in Manhattan and later casinos in Atlantic City.Read more ›
The majority of the book is a swashbuckling, detailed history of his biggest projects. He talks about all the details, from negotiating with landholders, arguing about zoning with city officials, lining up contractors, interviewing architects, dealing with partners in various projects, negotiating with banks to line up financing, and the like.
Trump also devotes a couple chapters to his background. He was the son of a successful developer of rent-controlled & low-income housing in Queens and Brooklyn, NY. He was a mischievous, aggressive kid (he once punched a teacher), and was sent military school during his high-school years. He started college at Fordham in the Bronx, NY, to be close to home, but then then transferred to the Wharton Business School (at the University of Pennsylvania) because he liked its entrepreneurial emphasis. Shortly after college, he worked with his father to buy a troubled apartment complex in Cincinnati, which he fixed it up and sold for a multi-million dollar profit.Read more ›
With the exception of the first couple chapters, which talk about his early years, each chapter goes into some detail about a different deal, like the USFL and Trump Plaza. Trump talks about some negotiations, licensing, and construction. Reading about the steps behind each deal has some benefit if you are patient and read carefully.
Unfortunately, you need to understand the time, New York/New Jersey, and Trump to get this information. Since the information is from the 80s, it is a bit dated. Also, if you are not familiar with New York or New Jersey, many of his references (which are oftentimes just the streets involved) will mean nothing to you. Trump also does a lot of name-dropping. If you are not from the area, then most of the names will mean nothing (with the exception of some of the USFL players he mentions).
I would rate this book higher if it wasn't so dated. If you are familiar with the area and time covered in the book, then this can be helpful.
After reading this book, I formed a positive image of him, but I also acknowledge that I should read something written by his critics to form a balanced opinion. However, what I think about Donald Trump as a person is not all that important because Art of the Deal is not about Donald Trump per se. Those who are looking for Trump's biography or who hope that he will reveal in this book some juicy details about his private life will be disappointed. The Art of the Deal starts with one short chapter about his life, and then it goes on to talk about his various business endeavors. Nor does the book say much about his private life. Not that there is much to talk about. From what I read, he is a workaholic and consummate professional who does not have much in terms of private life.
Be also advised that the Art of the Deal came out in 1987. If you want information about what was happening with Donald Trump in the past 26 years, look elsewhere.
So just what exactly is this book about? It's about his business projects, as well as his business and life philosophy. Each chapter tells the story of one of his more grandiose projects.
I have little interest in business and none whatsoever in real estate, but, nevertheless, I did find the book to be very interesting.Read more ›
Most Recent Customer Reviews
I read this book in 2004 and Ive been a Donald Trump supporter since then. This book while in the mind of a very young future President Trump shows his strength of character,... Read morePublished 7 hours ago by Amazon Customer
Found it in the discount bin at Walgreens. I had heard all the rave reviews, so i thought I would give it a go.
There's no real substance to this book. Read more
Very helpful in understanding the strategies and strengths of my new President. I gained a good deal of insight into the traits, talents and toughness that makes President Trump... Read morePublished 13 hours ago by Carl B. Jenks
With all the political bias against Trump in the news, I wanted to form my own opinion of the man and so it made sense to read this book. Read morePublished 16 hours ago by Peter W.