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Trump: How to Get Rich Hardcover – March 23, 2004

3.2 out of 5 stars 262 customer reviews

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Editorial Reviews

From Publishers Weekly

With a central role in NBC’s The Apprentice, Trump’s star is soaring. In his fifth book (after The Art of the Deal, he offers a cursory glance behind the scenes of the hit reality show, but the bulk of the text consists of business advice ("Be Tenacious"; "Play Golf"; "Be Optimistic, but Always Be Prepared for the Worst") with illustrative details culled from his real estate and media dealings. (The glimpses he presents of his transformation of 40 Wall Street hint at a story that might deserve a more serious book all its own.) There are some surprises; at times, the quintessential New Yorker sounds almost like a California New Ager as he recommends up to three hours of quiet reflection a day along with the writings of Carl Jung. But he’s soon back in recognizable form, advising readers to "screw enemies back" and explaining why various people (including former governor Mario Cuomo and talk-show host Joy Behar) are dead to him. Trump appears comfortable with himself, and he even makes light of potentially touchy subjects, such as his hair: "My hair is one hundred percent mine. No animals have been harmed in the creation of my hairstyle." There are occasional missteps, like an imitation of the New York Post’s iconic gossip column "Page Six," which reads more like an annual Trump Christmas letter. But Trump’s books have done an effective job of capturing his grand personality in print, and this volume is no exception. B&w photos throughout.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Inside Flap

First he made five billion dollars.

Then he made The Apprentice.

Now The Donald shows you how to make a fortune, Trump style.


Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump's apprentice, and millions have been watching the program, making it the highest rated debut of the season.

In Trump: How to Get Rich, Trump tells all -- about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

With his characteristic brass and smarts, Trump offers insights on how to:

  • invest wisely
  • impress the boss and get a raise
  • manage a business efficiently
  • hire, motivate, and fire employees
  • negotiate anything
  • maintain the quality of your brand
  • think big and live large

Plus, The Donald tells all on the art of the hair!

With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it's done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.


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Product Details

  • Hardcover: 272 pages
  • Publisher: Random House; 1 edition (March 2004)
  • Language: English
  • ISBN-10: 1400063272
  • ISBN-13: 978-1400063277
  • Product Dimensions: 6.4 x 1.1 x 9.5 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (262 customer reviews)
  • Amazon Best Sellers Rank: #184,731 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
If you've picked up "Trump: How to Get Rich" in hopes of learning the secrets or the path to become wealthy you'll be very disappointed BUT the book is still an interesting read. Here's the lowdown on the book.
Trump doesn't really tell you how to become rich. There are no tips on landing the high paying job or making the killer investments. So if you're looking for a manual to get rich you'll want to look elsewhere. Realistically you'll probably want to get a good personal finance book or a entrepreneurial book.
This is actually more of Trump's memoirs where he tells you the tales of some of his big deals he's made and his manual for having a SUCCESSFUL CAREER and life.
Among the gems he shares with you are:
1. How to recruit and hire good talent to work for you. (Hire people who WANT to do your work and are talented and loyal).
2. Get a job good. (Do something you enjoy)
3. Get the pay raise you want. (Ask the boss when he/she's in a good mood)
4. Make good investments. (Invest only in what you are knowledgeable about)
5. Timing is everything when it comes to making deals.
6. You need to know what the other guy is thinking when making deals and meet their needs
A lot of it is common sense really but hearing it from someone like Trump reinforces it.
The book is broken down into 6 main sections:
1. "The Donald J. Trump School of Business,"
2. "Your Personal Apprenticeship: Career Advice from the Donald,"
3. "Money, Money, Money, Money,"
4. "The Secrets of Negotiation"
5. "The Trump Lifestyle,"
6. "Inside the Apprentice."
In the first 3 sections he basically talks about those little gems we mentioned.
Read more ›
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By A Customer on June 14, 2004
Format: Hardcover
I have to admit, I was not always a big fan of Donald Trump. Like some others, I felt that Donald Trump was just a big egotistical, rich idiot. Then I met him in New York back in the 1990's. Quite to my surprise, he was congenial, very businesslike, but a nice guy.
I read The Art of The Deal and I followed some advice he gave me many years ago. I doubt if Donald will remember me but will be eternally grateful for the advice and help he so generously offered to me.
Trump is an excellent book. Ideal for anyone who wants to achieve the maximum in wealth. Reading this book is like being mentored by Donald one on one. He writes just as he speaks. And considering what this man has accomplished, he is definitely worth listening to.
Thank you Donald both for this great work and for that great advice many years ago in New York.
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Format: Hardcover
I couldn't wait to purchase this book and read it, especially when it said there are five billion reasons to read this book.
If you are expecting this book to show you all the secrets of making money, this book definitely misleads from its title. Now that I have just finished, I'm not sure how much it is related to "How to Get Rich". Basically, Donald gives advices on negotiation, hard-work, basic money sense and how to be your best (just like him). May be these are the essential attributes of becoming successful and rich. By applying his advice, you could see some self improvement or feel richer for life but not necessarily financially richer.
It's a very concise and almost comical. Each section is short and cleverly titled, like a marketing schemes, and you actually have fun reading it. However, I find the description on a typical week of his life repetitive and boring. The last chapter on The Apprentice is a waste. If you watch the show, there's no point in reading it. Donald lists a lot of names and shows a lot personality in the writing. He complemented many MANY people but also didn't hold back on his dislikes and enemies.
Overall, the book should be appropriately titled as "How to be like The Donald", an autobiography by Donald Trump. Paying $20 to get inside the head of a flaunting real estate mogul is probably worth it, at least the book is entertaining like his show.
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By A Customer on March 27, 2004
Format: Hardcover
If you want to create wealth (who doesn't) who better to learn from than a man who has been there and then some. One of the things that impresses me about Trump is that despite his great wealth, Mr. Trump is still quite a philanthropist as well contributing millions to charities.
I also love his new show The Apprentice. Looks like Trump is in top form.
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Format: Hardcover
While business builders go to millionaires for advice, guess where millionaires go when they need direction? That's right! They go to a billionaire like Donald Trump.
Thank you Amazon for offering this great book and thank you Donald Trump for writing it. It's an inspirition to all of us higher achievers.
Great book. A must read.
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Format: Hardcover
How to Get Rich should be titled "How I Got Rich - and Love Talking about It." This isn't a how-to, it's a how-I-did-it book. If you like hearing rich people talk about how they got richer (besides being born with the proverbial silver spoon in their mouths), this is a good book. If you're looking for rock-solid ideas of how YOU can get rich, forget it. Trump starts each mercifully short chapter with generalized advice about having passion, staying focused, working hard, and then lapses into People-speak about how he stays focused, works hard and has passion. This guy pats himself on the back so much, so often and so hard he should've written a chapter on being a contortionist. There is NOTHING in this book that will help anyone with half a brain realize their goal of being rich. You wanna get rich? Do something you love, work hard at it, keep your eyes on the prize and surround yourself with people you trust. That's Trump's bottomline - besides his billions in the bank.
Save your money and don't buy this book - unless you want to help Trump get richer by buying it.
He's so fired...
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