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Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor Paperback – February 17, 2006
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Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investorâbeginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trumpâs chief advisors and intimately involved with many of Trumpâs biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trumpâs real estate investment strategies so that even small investors can invest like Trump. Youâll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trumpâs money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.
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These guys, George Ross and Donald Trump, do multi-million dollar multi-negotiation deals that go on-and-on for weeks or months and some for yes years. The only way to get through one of them is not to quit, to remain loyal to your team, and to know how to negotiate well over-and-over again since the process of real estate development and building buildings includes a series of negotiations, maybe hundreds of small negotiations, and a few big drawn out long negotiations. The book says that preparation is key, research is key, just like on The Apprentice.
After reading the book I see why The Donald considers some of those on the show to have created major errors that excite him to hostility. If they were working for him the errors would cost truly millions of dollars. Having said this, no one under the age of thirty should really be on the program. I wouldn't trust anyone in their twenties with responsibilities this large regardless of their "trumped up" credentials designed to hype the program.
Though "The Donald" can overdo the verbal slams on The Apprentice, I hope for TV affect, the book emphasizes making positive business relationships that will last. It also emphasizes the need for consistent best behavior over the long term.
A list of key elements needed to make a great workable real estate deal is included. Negotiation techniques are listed by George Ross. George explains well a number of the morally questionable tricks used on people during negotiations. My reaction to this is to not allow myself to be unduly manipulated by them when I think I see them coming. The book really builds your confidence to go out and do a deal. I suppose they tell you all they dare in the print of a book.
The book is easy to read without being stupid. It includes black-&-white pictures of some Trump buildings that give an-ancient-look-to-new-buildings so the overall effect is a surreal artistic approach that adds a fascination and credibility to the book making you feel like you've entered the deep secret world of New York real estate.
This is really George's book giving away some of his 50 plus years of learning as a real estate deal making lawyer. His background listed in the book is astounding. Books like this, in which a person looks back and gives you the key meat of their life's learning are usually the best books and this book is a great example. I really felt cheated watching The Apprentice but having no way to go to New York to take George's negotiation class and this book makes up for it. Thank you George. Good luck Rebecca. Sorry to see you go Torral. Sorry guys but can you blame me for wanting to watch the women.
I sold this book back on amazon.com to try and recoupe my investment in this book. I have a loss of 4 bux. But at least it wont be collecting dust on MY bookshelf.
The book is still interesting because it shows how Donald Trump over came many seemingly impossible odds to accomplish his building, renovation and marketing plans. The book is a page-turner, but not a “how to” do book for average real estate investors. It’s still fun reading.
You will need as a small real estate investor to have the ability to isolate the concept of the strategy from the magnitude of the Trump deals. Otherwise, you will feel that this book is teasing you more than teaching you. A good example, which is mentioned in the book, is when George Ross talks about the importance of choosing a property with a great view. Then he relates that to small investors by saying that if you can't afford one, maybe you need to put some nice tall trees in front of the building to compensate, if you were targeting a mid level neighborhood.
I gave it 4 out 5 because as a reader if you take that extra step to scale down Trump philosophy in a way that will be suitable to your property target audience, then the benefits are 100% invaluable.
Overall, it's a great book.