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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine Hardcover – January 2, 2007
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From the Inside Flap
Are you ready to live your entrepreneurial dream? Trump University Entrepreneurship 101 guides you through the process step by step, showing you how to unleash your inner entrepreneur and overcome the obstacles in your way. It shows you how to identify and analyze business opportunities, select the most attractive and promising option, and get your business up and running.
Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. Now he shares his lifetime of wisdom in a single volume that covers all the bases. Trump University Entrepreneurship 101 combines the talent and wisdom of a successful entrepreneur with the business wisdom of Trump to produce a one-of-a-kind guide to entrepreneurial success.
Gordon makes it simple, explaining how a successful business is really nothing more than a money machine. You put an opportunity or idea into the top of the machine, you mix the idea up with customer value and hard work, and out comes money. There's no college degree you can get that will make you a great entrepreneur. But if you have the dedication and determination, this essential resource will show you how to build a money machine that produces sustainable long-term profit.
This book is a must for anyone who dreams of founding and owning their own business. In addition to demystifying the entrepreneurial process, it teaches you how to mobilize resources, develop a workable strategy, write a brief and effective business plan, raise money, negotiate with investors, and launch your business.
Ideal as a stand-alone primer on entrepreneurship or as a companion text for MBA classes, Trump University Entrepreneurship 101 provides everything you need to get your business up and running. If you've got the entrepreneurial itch, this book gives you the courage and confidence to take action.
From the Back Cover
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout each book are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.
In Trump University Entrepreneurship 101, you'll learn how to:
- Build your own money machine!
- Unleash your entrepreneurial power
- Find a great idea and go with it
- Develop a strategy to gain competitive advantage
- Project your growth and profitability
- Create a simple (and successful) business plan
- Master the art of negotiation
- Concentrate on the customer
- Launch your new venture!
Includes FREE Downloadable Worksheets!
Top customer reviews
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This book has an amazing way of boosting your confidence. It isn't so much a yes-man book, but more logic-driven and uses a realistic stance on what it is teaching you. It doesn't sugar coat SQUAT when it explains the challenges you'll face as an entrepreneur. The book has a true way of teaching you that your roots do not define your drive for success. I love this the most about the book. I came from poverty, and feel like I can change the course of my life if I really work for it.
Surprisingly, this book has a lot of how-to and step-by-step guidance regarding the launch and success of an entrepreneur's ideas. They are clearly explained and are very engaging. These sections have helped me feel more determined and more confident in my business ideas!
Overall, I do recommend this book to those looking to start the journey of entrepreneurship. Don't hesitate to get this book!
Outstanding! "Entrepreneurship 101," by Donald Trump is captivating. Its one of the best books of its kind I've ever read. Full of precious business suggestions, it guides you to business success. Easy reading, the book is far superior to 95% of the "business stuff" I was fed in college. It earns top honors and is truly an educational masterpiece. You will benefit by checking it out. Copyright 2007.
I too, have been successful in business: I've made millions, lost millions and I'm back on the right track. I just wish this book was printed before I went into business. It would have made things a lot easier. Make your precious dreams happen by following the ideas in this book and work hard. You will achieve better success with Entrepreneurship 101's help. The book is a home-run hit and clear blueprint for success. It tells you: "You can do it -and here's how to do it!"
Want to make money? Start here. Highly informative, the book delivers tons of useful business ideas to you. Author Michael Gordon received his PhD from MIT and delivers top tier, superior tools for doing business. His concepts teem with an abundance of business examples, in his 20 well-written chapters. He teaches you how to have a millionaire's mindset. The book offers excellent, free business worksheets to use. They're highly useful as tools for organizing, creating and solving business issues.
You'll see what it takes to be a successful entrepreneur and benefit from the books outstanding suggestions. It clarifies the game of business. I've read thousands of books over 4 decades and its one of the best. The book is quite easy to read, but sometimes gets a little bit "academic." But I highly recommend it to all aspiring entrepreneurs. The book will help you directly from TRUMP's wisdom on doing business. Buy the book - I know you'll love it. Put it to work for your greatest success.
Book contain detailed explanations, real life examples (!), diagrams and in addition templates downloadable from Trump website for free. Again for now, I'm using this book as a substitute of education and it's working for me.
I would say this book is a must for a beginner entrepreneur and very helpful for established entrepreneur.
It's a lengthy book, but a quick read as the materials just flow.