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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Paperback – Illustrated, August 23, 2010

4.2 out of 5 stars 133 ratings

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Editorial Reviews

From the Back Cover

The revised and updated edition of the breakthrough bestseller

Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

Praise for Trust Agents

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
Seth Godin, author of Tribes

"Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
David B. Thomas, Social Media Manager, SAS

About the Author

Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today.

Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.


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Customer reviews

4.2 out of 5 stars
4.2 out of 5
133 customer ratings
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Reviewed in the United States on August 23, 2009
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Reviewed in the United States on July 22, 2010
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Top international reviews

Flippercast
5.0 out of 5 stars GREAT BOOK
Reviewed in the United Kingdom on January 14, 2014
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Genstein
3.0 out of 5 stars If you know Social Media, there's no need to buy this
Reviewed in the United Kingdom on April 9, 2010
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