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Comment: All pages and cover are intact. Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Paperback – Illustrated, August 23, 2010

4.3 out of 5 stars 143 ratings

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Editorial Reviews

From the Inside Flap

The revised and updated edition of the breakthrough bestseller

Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

Praise for Trust Agents

Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me.
--Seth Godin, author of Tribes

Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right.
--David B. Thomas, Social Media Manager, SAS

From the Back Cover

The revised and updated edition of the breakthrough bestseller

Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

Praise for Trust Agents

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
Seth Godin, author of Tribes

"Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
David B. Thomas, Social Media Manager, SAS


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Product details

  • Publisher ‏ : ‎ Wiley; (Revised and Updated) edition (August 23, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0470635495
  • ISBN-13 ‏ : ‎ 978-0470635490
  • Item Weight ‏ : ‎ 13.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.92 x 9 inches
  • Customer Reviews:
    4.3 out of 5 stars 143 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
143 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on July 22, 2010
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Reviewed in the United States on August 23, 2009
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9 people found this helpful
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Reviewed in the United States on January 12, 2010
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10 people found this helpful
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Top reviews from other countries

Flippercast
5.0 out of 5 stars GREAT BOOK
Reviewed in the United Kingdom on January 14, 2014
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Genstein
3.0 out of 5 stars If you know Social Media, there's no need to buy this
Reviewed in the United Kingdom on April 9, 2010
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3 people found this helpful
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