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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Paperback – August 23, 2010
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From the Inside Flap
There's no question that the Internet has changed the way we do businessespecially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.
At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever willunless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.
Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.
Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right wayhonestly, effectively, and profitably.
From the Back Cover
Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!
Praise for Trust Agents
"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
—Seth Godin, author of Tribes
"Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
—David B. Thomas, Social Media Manager, SAS
Top Customer Reviews
It might not be a bad book if you're new to social media, but if you're experienced you're basically going to hear the same old stuff with different jargon. Then again, if you're new to social media you're much better off reading Groundswell. You'll get plenty of interesting supporting data there rather than anecdotal evidence of why certain strategies work.
People will believe what tends to conform to their own social circles and the people that they trust. Generally, we trust our friends. And on the web, those friends can be everywhere. The ones who set out to gain our trust are called "Trust Agents." "Trust agents use today's web tools to spread their influence, faster, wider, and deeper than a typical company's PR or marketing department might be capable of achieving, and with more interest in people, too. We need to become them and harness them...A Trust Agent builds networks almost reflexively by being helpful, by promoting the good work that others do, by sharing even their best stuff without hesitation, and by finding ways to deliver even more value on top of all that without asking for anything in return."
Business needs to cultivate its Trust Agents, some of which will be under company control, most of which will not. Personally, so do we all. I recommend this book for everyone, both business and personal.
I've had a Facebook account for almost 2 years now. I thought that it was a great way to reunite with old friends and find out what they have been doing over the years, but I didn't care too much to know that they were going to the mall, watching a movie with friends, or changing their children's diapers; Nor, did I care to let my friends know what I was doing at every second of every day. The constant barrage of status updates and invitations were of no value to me, and quite honestly annoying. Time is what I value most in life, and I was not about to waste it.
I purchased Trust Agents on the recommendation of bloggers that I admire, and upon reading the first few pages I was met dose of reality: I have been wasting time for 2 years. Whether you like it or not, social media is the new revolution in communicating and getting things done. Relationships that you build through major social networking sites are not empty; Rather, they are an amazingly effective way of gaining knowledge, building your professional reputation, and creating an army of like-minded individuals that can help you to syngergistacally achieve your goals.
cover to trust agents for the book review
Relationships Are the New Market
Before the social media, entrepreneurs and big businesses marketed themselves like battering rams at the gates of your potential patronage. They would hammer away via commercials and advertisements that told you of their greatness and how you needed their product like a fish needs water. Now, these same people - through the advent of social media - are no longer high and mighty intelligentsia looking for a buck, but are like-minded individuals in the same boat as the rest of us.Read more ›
Most Recent Customer Reviews
If you want to learn a little more about public relations in the business world, here is one of the books to read.Published 7 months ago by Ashley
Really a book that could have gone a little bit beyond the obvious. No great insights nor remarkable observations. Money not well spent.Published 12 months ago by Cassiano Gobbet
If this isn't an industry standard for people in the social media business, it should be. Brogan pulls back from all the "how many hashtags" pointers you usually see to... Read morePublished 13 months ago by J. Allis
My critique is mostly technical and nitpicky, but there are two narrators reading the audiobook - one of which is not recorded up to my personal standards of quality, the other... Read morePublished 14 months ago by TradeIsLife
This is a great book for anyone who needs to understand how to properly use social media for business. Read morePublished on July 9, 2014 by Lisa Scarbrough
A solid base in the pros and pitfalls of using social media for business and how to evaluate what makes sense for you.Published on July 9, 2014 by Beth Kozlowski
On time and just what we were looking for! This will work very well for us. Thank you for your service!Published on June 23, 2014 by Anthony W.
My author friend in southern California recommended this book to me during a reunion breakfast. Turns out - it's a game changer. Read morePublished on September 28, 2013 by Tom Mullen