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David Horsager

The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line Hardcover – October 9, 2012

by David Horsager (Author)

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In this widely popular book, David Horsager presents the ultimate guide to earning, maintaining, and even rebuilding the most critical factor of every business relationship—trust.

In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, The Trust Edge shows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches readers how to build the 8 Pillars of Trust:

1. Clarity: People trust the clear and mistrust the ambiguous.

2. Compassion: People put faith in those who care beyond themselves.

3. Character: People notice those who do what is right over what is easy.

4. Competency: People have confidence in those who stay fresh, relevant, and capable.

5. Commitment: People believe in those who stand through adversity.

6. Connection: People want to follow, buy from, and be around friends.

7. Contribution: People immediately respond to results.

8. Consistency: People love to see the little things done consistently.

When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted salesperson, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!

Print length

368 pages
Language

English
Publisher

Free Press
Publication date

October 9, 2012
Dimensions

5.5 x 1 x 8.5 inches
ISBN-10

1476711372
ISBN-13

978-1476711379
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Editorial Reviews

Review

“In all my years of coaching, I learned that leadership starts with trust. David Horsager has a winning formula in this book.” -- Lou Holtz ― ESPN analyst and legendary coach

“The Pillars of Trust that Horsager outlines in this book were integral in helping our organization lay a foundation for a culture change.” -- Lisa Stokes ― President, Executive Women International

“Read The Trust Edge and get some great strategies for building trust with the important people in your life.” -- Ken Blanchard ― coauthor of The One Minute Manager® and Great Leaders Grow

“Trust is the most important fundamental between leaders and among people. This book shows you exactly how to build the 8 Pillars of Trust and how to apply them for maximum effectiveness.” -- Dr. Nido Qubein ― Chairman, Great Harvest Bread Co. and President, High Point University

“I wholeheartedly support the lessons that David outlines in The Trust Edge.” -- Mike Tattersfield ― President and CEO, Caribou Coffee Company

“David Horsager offers brilliant advice for today’s leaders.” -- Harvey Mackay ― author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

“Incredibly vital message for today!” -- Zig Ziglar ― author, motivational teacher

About the Author

David Horsager, M.A., C.S.P., is a business strategist, entrepreneur, professor, and author who researches and speaks on the bottom-line impact of trust. His clients range from Wells Fargo, ING, and The Better Business Bureau to the U.S. Coast Guard Academy, Mercy Medical Center, and the U.S. Department of Homeland Security. David and his wife, Lisa, have four children and live in Minnesota. Learn more at DavidHorsager.com.

Product details

Publisher ‏ : ‎ Free Press; 46414th edition (October 9, 2012)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 368 pages
ISBN-10 ‏ : ‎ 1476711372
ISBN-13 ‏ : ‎ 978-1476711379
Item Weight ‏ : ‎ 1.35 pounds
Dimensions ‏ : ‎ 5.5 x 1 x 8.5 inches

Best Sellers Rank: #372,528 in Books (See Top 100 in Books)
- #479 in Journalist Biographies
- #1,904 in Political Leader Biographies
- #4,422 in Leadership & Motivation

Customer Reviews:
260 ratings

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David Horsager

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David Horsager, M.A., C.S.P, C.P.A.E., is the CEO of Trust Edge Leadership Institute, national bestselling author of The Trust Edge and The Daily Edge, inventor of the Enterprise Trust Index™, and director of one of the nation’s foremost trust studies: The Trust Outlook™.

His work has been featured in prominent publications such as Fast Company, Forbes, The Huffington Post and The Wall Street Journal. David has delivered life-changing presentations on six continents, with audiences ranging everywhere from FedEx, Toyota and global governments to the New York Yankees and the Department of Homeland Security.

Get free resources and more at www.DavidHorsager.com, www.TrustEdge.com, and www.TrustEdgeCoaching.com

Customer reviews

4.6 out of 5

260 global ratings

5 star		74%
4 star		15%
3 star		6%
2 star		2%
1 star		3%

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Top reviews from the United States

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OERA1

We all need to read and prectice this book

Reviewed in the United States 🇺🇸 on February 24, 2020

Verified Purchase

Incredible book content--And I feel that; when we mix cultures, it does get way more interesting because we really do not know--which causes a reason to do more research--how other cultures nurture, manages and gives trust. Trust on itself--it is a universal term.
How do we go about earning it is where the trick resides. I think this book opens our eyes and makes us aware about how trust rules in all relationships--specially worker/boss and client/company communication. Trust really applies to everything, even when we are dealing with family, friends and acquaintances.

Strongly recommend this book regardless of your background--we all can benefit from knowing these insights and putting them to work for us. I can definitely see my own application at work with my superiors and people under my supervision as well as with my students when I am trying to teach my classes. Bottom line, do they trust me? And more importantly--Am I doing what I need to do in order to gain their trust?

Helpful

Deneta Thomas

... my husband and he said that it was a nice read.

Reviewed in the United States 🇺🇸 on April 17, 2016

Verified Purchase

I bought this for my husband and he said that it was a nice read. This book opened his eyes to so much.

1. Clarity: People trust the clear and mistrust the ambiguous.

2. Compassion: People put faith in those who care beyond themselves.

3. Character: People notice those who do what is right over what is easy.

4. Competency: People have confidence in those who stay fresh, relevant, and capable.

5. Commitment: People believe in those who stand through adversity.

6. Connection: People want to follow, buy from, and be around friends.

7. Contribution: People immediately respond to results.

8. Consistency: People love to see the little things done consistently.

10 people found this helpful

Helpful

Clark Vangilder

Terrific book! Much of the content is common sense

Reviewed in the United States 🇺🇸 on March 12, 2018

Verified Purchase

Terrific book! Much of the content is common sense; HOWEVER, the way that it is weaved together AND the principles that emerge along the way are not as obvious. Moreover, the content related to how so many successful companies and organizations have deployed the Pillars of Trust in a manner that transforms the organization in profitable ways is kind of priceless. The organization that I work for has implemented this as part of an effort to transform the culture, and it is working marvelously. The level of creativity and excitement that it has generated among our supervisors is astonishing. Period.

4 people found this helpful

Helpful

Rick Crossland

Fine book, but wanted deeper on Trust

Reviewed in the United States 🇺🇸 on July 3, 2019

Verified Purchase

The book was well written and had a lot of useful business tips and strategies. Based on hearing David speak, I thought he was going to go much deeper on trust. The book started strong, but faded instead of intensified on the topic. I expected deeper content on Trust and how to improve it.

Helpful

Natural One in Colorado

Horsager has gained my trust - so I bought his 2nd book :)

Reviewed in the United States 🇺🇸 on March 30, 2016

Verified Purchase

Horsager is right on target! This is one of the best Business books I have read recently. Simple concept; but it takes time, commitment & consistency. Turn your ship around - it will make a huge difference in growing your business & retaining employees. Customers are
fickle - they'll go anywhere - but if you gain their trust, they'll come back every time. I totally believe David's concept & 'trust' it will be a huge
factor in developing my business.

5 people found this helpful

Helpful

Jeff

This book is painful to read...don't know if I'll be able to finish it

Reviewed in the United States 🇺🇸 on January 1, 2017

Verified Purchase

This book is long and wordy and doesn’t really contain very useful content thus far (I’m 123 pages in.) It’s one of those books that you hope will contain something substantive but ends up being a jumble of conventional wisdom, feel-good quotes, and success anecdotes all painfully crammed into 8 categories all starting with the letter C. The forced organization results in a rambling, unclear diatribe that doesn’t identify a clear path required to build trust or lead your organization to higher trust levels.

It feels like David Horsager dispenses advice on trust similar to the old town doctor who, having done some research many years ago, is now spending precious little time staying abreast of current research but continues to spread his now proven obsolete wisdom on his unquestioning patients. David’s book is constantly attempting to generate traffic for his website with teasers for additional information all the while being unable to succinctly describe the steps required to build trust… in over 300 pages!

As I read it I’m asking myself how much he paid for the various endorsements that adorn the dust cover. Waste of time.

4 people found this helpful

Helpful

Brian Samuelson

Eye opening

Reviewed in the United States 🇺🇸 on January 13, 2019

Verified Purchase

Can't wait to see David in person at the MSBA conference. Looking forward to the challenge of taking back to the organizations I am part of and, more importantly, to improve my personal relationships. Great book.

One person found this helpful

Helpful

Financial Physician

Trust in Understandably Untrusting Times

Reviewed in the United States 🇺🇸 on June 25, 2019

Verified Purchase

Well-written and carefully organized compendium of some great minds. Thank you for a terrific book that applies to all relationships - one the best books I've read on trust.

Helpful

Top reviews from other countries

Sam O

Five Stars

Reviewed in the United Kingdom 🇬🇧 on July 2, 2018

Verified Purchase

Phenomenal book, very deep everyone that wants an integral life should at least read it

Moorea

Trust and how it will help you.

Reviewed in the United Kingdom 🇬🇧 on November 1, 2013

Verified Purchase

An unusual book in that it kept my attention. I liked the easy reading style and the checklists. I want everyone at school to read it!!!

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The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line Hardcover – October 9, 2012

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Customer Review: Crucial topic, necessary book, Thank you Dave!!

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