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This title will be released on February 28, 2023.
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Trust Factor Paperback – January 4, 2023

4.6 out of 5 stars 109 ratings

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About the Author

PAUL J. ZAK, PH.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust-and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Product details

  • Publisher ‏ : ‎ AMACOM (January 4, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1400238730
  • ISBN-13 ‏ : ‎ 978-1400238736
  • Item Weight ‏ : ‎ 15.8 ounces
  • Dimensions ‏ : ‎ 6 x 0.64 x 9 inches
  • Customer Reviews:
    4.6 out of 5 stars 109 ratings

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Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 170 published papers and more than 19,000 citations to his research. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he help start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book, Immersion: The Science of the Extraordinary and Source of Happiness, will be released September 13, 2022.

Paul is also a four time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising and live events. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies.

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4.6 out of 5 stars
4.6 out of 5
109 global ratings

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