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Trust Factor Paperback – January 4, 2023
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Why is the culture of a stagnant workplace so difficult to improve? Learn to cultivate a workplace where trust, joy, and commitment compounds naturally by harnessing the power of neurochemistry!
For decades, business leaders have been equipping themselves with every book, philosophy, reward, and program, yet companies everywhere continue to struggle with toxic cultures, and the unhappiness and low productivity that go with them.
In Trust Factor, neuroscientist Paul Zak shows that innate brain functions hold the answers we’ve been looking for. Put simply, the key to providing an engaging, encouraging, positive culture that keeps your employees energized is trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.
Within this book, Zak explains topics such as:
- How brain chemicals affect behavior
- Why trust gets squashed
- How to stimulate trust within your employees
- And much more!
This book also incorporates science-based insights for building high-trust organizations with successful examples from The Container Store, Zappos, and Herman Miller.
Stop recycling the same ineffective strategies and programs for improving culture. By using the simple mechanisms in Trust Factor, you can create a perpetual trust-building cycle between your management and staff, thus ending stubborn workplace patterns.
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About the Author
- Publisher : AMACOM (January 4, 2023)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 1400238730
- ISBN-13 : 978-1400238736
- Item Weight : 15.8 ounces
- Dimensions : 6 x 0.64 x 9 inches
- Best Sellers Rank: #361,109 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
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That acronym may sound gimmicky, but Zak documents each factor with research from his and other labs. Each chapter includes relevant anecdotes and examples from real-world companies. These examples contribute not only to the credibility of the material but also to the readability of the book. Each chapter includes a few action items at its close to encourage readers to act on what they are reading.
The first factor, for example, is Ovation. Zak shows how recognition affects attitude and performance, and explains the right and wrong way to invoke this factor. (Hint: your "Employee of the Month" award may be doing more harm than good.)
One aspect I liked was Zak's emphasis on business experiments. Too many business books say, "Do this, it will work." Of course, no single approach or solution is right for every organization or problem. Zak encourages the reader to implement ideas as experiments with a defined checkpoint where the results are evaluated. Not only does this facilitate acceptance of changes, it also helps convince executives who might otherwise reject new ideas.
I found the recommendations in Trust Factor to be clear and actionable. There's plenty of data to back them up, too, which will be needed when convincing others that change is a good idea. It's almost certain that in a climate that has been distrustful for years there will be pushback from some team members. Change isn't easy, but Zak provides the tools to persuade.
Of necessity, I read dozens of business books each year. (Preparing for a weekly podcast alone accounts for 50+.) It's very early to make this call, but I'm confident Trust Factor will be one of my top ten book recommendations for the year.
The one thing I personally was ok with but not crazy about was the author’s writing style.