Trust Inc.: Strategies for Building Your Company's Most Valuable Asset Hardcover – November 1, 2013
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Until this book, you'd have had to scramble across a very broad landscape to cover the required sub-themes: trust and profitability, trust and leadership, trust and innovation, building trust-based organizations and teams, and how to develop trust. Thanks to Barbara Kimmel's work assembling contributions from 30 authors, you've got a valuable one-stop shopping destination on the subject. [Full disclosure: I'm one of the authors in that list of 30].
Want big names in the field? Try Steven M.R. Covey, Ken Blanchard, James Kouzes and Barry Posner. Want deep thinkers on the various topics? Try Peter Firestein (investor relations), Robert Porter Lynch (economics), Laura Rittenhouse (financial candor), Linda Locke (reputation), Jim Gregory (branding), and Bob Easton (organizational and social transformation). And that's just from the contributors I already knew well.
The book has advice on measuring trust, diagnosing its presence or absence, managing it, increasing trustworthiness, and improving people, companies, industries and societies. Whatever your area of sub-interest in trust, you'll find something in this collection on the matter.
I rarely give books a 5 rating (true - check me out), but I am doing it with this one. The reason is simple: trust is a very broad topic. You cannot do it justice without covering the waterfront. This book does just that.
Barbara Brooks Kimmel and her contributors have made it crystal clear that Trust is the most important strategy for building a company's most valuable asset. Barbara not only talks about why trust matters, trust in practice and trustworthy leadership, she shows us how to build trustworthy team, how to restore fractured trust and ties it all together by outlining a new paradigm for organizational trust.
I think this book should be the standard by which all companies, large or small, and all people, 25 or 75, should approach their mission.
I found people I disagreed with in some ways and then realized how much I valued that broad range of thinking because it got my thinking moving.
It also gives hope that we could build hope in the organizations, particularly business, because of the stories of where and how it was done.
Very well curated set of authors.
Business, leadership, life are all about relationships, and healthy relationships are built on trust. Sometimes eyes glaze over when we talk about ethics, morality, or values. But everyone has experienced trusting relationships and broken trust. So, understanding the trust imperative, how to build it, how it is lost, and how to rebuild it is essential.
Barbara Brooks Kimmel, Cofounder and Executive Director of Trust Across America-Trust Around the World, is on that quest and invited numerous thought leaders to contribute an essay to show how trust can be a company's most valuable asset.
This volume (to which Gregg and I were honored to contribute) has wonderful essays from thought leaders like Ken Blanchard, Charles Green, Robert Porter Lynch, Stephen M. R. Covey, Greg Link, Lolly Daskal, James Kouzes, Barry Posner, Bob Whipple, Patricia Aburdene, and Barbara herself. Essays are on subjects like "The Business Case for Trust," "Trust: The Great Economic Game-Changer,' "Five Strategies to Maximize the Power of Trust," and so much more.
If you want to build a high-performance team or organization, then giving high priority to building trust is an imperative for you.
"Trust Inc." will show you how to do it.