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Trust Inc.: Strategies for Building Your Company's Most Valuable Asset Hardcover – November 1, 2013
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Trust book quotes Buffett. A campaign to boost trust in American business now has its textbook. Trust Inc.: Strategies for Building Your Company s Most Valuable Asset was edited by Barbara Brooks Kimmel of Chester, N.J. She is co-founder and executive director of Trust Across America Trust Around the World, a program that promotes the concept; Steve Jordan, Omaha World Herald. --Omaha World Heard
About the Author
Barbara Brooks Kimmel is the CEO & Co-founder of Trust Across America - Trust Around the World, an award-winning communications executive, and a former consultant to McKinsey. For more than 20 years she has run Next Decade, Inc. She lives in Chester, New Jersey
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Top Customer Reviews
Business, leadership, life are all about relationships, and healthy relationships are built on trust. Sometimes eyes glaze over when we talk about ethics, morality, or values. But everyone has experienced trusting relationships and broken trust. So, understanding the trust imperative, how to build it, how it is lost, and how to rebuild it is essential.
Barbara Brooks Kimmel, Cofounder and Executive Director of Trust Across America-Trust Around the World, is on that quest and invited numerous thought leaders to contribute an essay to show how trust can be a company's most valuable asset.
This volume (to which Gregg and I were honored to contribute) has wonderful essays from thought leaders like Ken Blanchard, Charles Green, Robert Porter Lynch, Stephen M. R. Covey, Greg Link, Lolly Daskal, James Kouzes, Barry Posner, Bob Whipple, Patricia Aburdene, and Barbara herself. Essays are on subjects like "The Business Case for Trust," "Trust: The Great Economic Game-Changer,' "Five Strategies to Maximize the Power of Trust," and so much more.
If you want to build a high-performance team or organization, then giving high priority to building trust is an imperative for you.
"Trust Inc." will show you how to do it.
Until this book, you'd have had to scramble across a very broad landscape to cover the required sub-themes: trust and profitability, trust and leadership, trust and innovation, building trust-based organizations and teams, and how to develop trust. Thanks to Barbara Kimmel's work assembling contributions from 30 authors, you've got a valuable one-stop shopping destination on the subject. [Full disclosure: I'm one of the authors in that list of 30].
Want big names in the field? Try Steven M.R. Covey, Ken Blanchard, James Kouzes and Barry Posner. Want deep thinkers on the various topics? Try Peter Firestein (investor relations), Robert Porter Lynch (economics), Laura Rittenhouse (financial candor), Linda Locke (reputation), Jim Gregory (branding), and Bob Easton (organizational and social transformation). And that's just from the contributors I already knew well.
The book has advice on measuring trust, diagnosing its presence or absence, managing it, increasing trustworthiness, and improving people, companies, industries and societies. Whatever your area of sub-interest in trust, you'll find something in this collection on the matter.
I rarely give books a 5 rating (true - check me out), but I am doing it with this one. The reason is simple: trust is a very broad topic. You cannot do it justice without covering the waterfront. This book does just that.
Purchase a copy for everyone on your team. Set aside one lunch hour a week, and within eight months your organization will be transformed.