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Trust Inc.: Strategies for Building Your Company's Most Valuable Asset Hardcover – November 1, 2013
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Top Customer Reviews
Business, leadership, life are all about relationships, and healthy relationships are built on trust. Sometimes eyes glaze over when we talk about ethics, morality, or values. But everyone has experienced trusting relationships and broken trust. So, understanding the trust imperative, how to build it, how it is lost, and how to rebuild it is essential.
Barbara Brooks Kimmel, Cofounder and Executive Director of Trust Across America-Trust Around the World, is on that quest and invited numerous thought leaders to contribute an essay to show how trust can be a company's most valuable asset.
This volume (to which Gregg and I were honored to contribute) has wonderful essays from thought leaders like Ken Blanchard, Charles Green, Robert Porter Lynch, Stephen M. R. Covey, Greg Link, Lolly Daskal, James Kouzes, Barry Posner, Bob Whipple, Patricia Aburdene, and Barbara herself. Essays are on subjects like "The Business Case for Trust," "Trust: The Great Economic Game-Changer,' "Five Strategies to Maximize the Power of Trust," and so much more.
If you want to build a high-performance team or organization, then giving high priority to building trust is an imperative for you.
"Trust Inc." will show you how to do it.
Until this book, you'd have had to scramble across a very broad landscape to cover the required sub-themes: trust and profitability, trust and leadership, trust and innovation, building trust-based organizations and teams, and how to develop trust. Thanks to Barbara Kimmel's work assembling contributions from 30 authors, you've got a valuable one-stop shopping destination on the subject. [Full disclosure: I'm one of the authors in that list of 30].
Want big names in the field? Try Steven M.R. Covey, Ken Blanchard, James Kouzes and Barry Posner. Want deep thinkers on the various topics? Try Peter Firestein (investor relations), Robert Porter Lynch (economics), Laura Rittenhouse (financial candor), Linda Locke (reputation), Jim Gregory (branding), and Bob Easton (organizational and social transformation). And that's just from the contributors I already knew well.
The book has advice on measuring trust, diagnosing its presence or absence, managing it, increasing trustworthiness, and improving people, companies, industries and societies. Whatever your area of sub-interest in trust, you'll find something in this collection on the matter.
I rarely give books a 5 rating (true - check me out), but I am doing it with this one. The reason is simple: trust is a very broad topic. You cannot do it justice without covering the waterfront. This book does just that.
Barbara Brooks Kimmel and her contributors have made it crystal clear that Trust is the most important strategy for building a company's most valuable asset. Barbara not only talks about why trust matters, trust in practice and trustworthy leadership, she shows us how to build trustworthy team, how to restore fractured trust and ties it all together by outlining a new paradigm for organizational trust.
I think this book should be the standard by which all companies, large or small, and all people, 25 or 75, should approach their mission.
Most Recent Customer Reviews
Well balanced , inspiring fit well with Change management process . A must for every MBA studentPublished 11 months ago by dr sharat shetty
Makes the case: What the world needs now, is trust, sweet trust. A HS teacher, I apply the lessons and practice to build trust in my classroom.Published 12 months ago by Steven R. Walk
This book is an anthology of the leaders in the field, thought leaders and leaders of change int he field of trust. Read morePublished on November 19, 2013 by Ana Kritis
William Benner starts his essay with these words, "In today's world and unfortunately the foreseeable future, trust has suffered greatly and does not appear to be improving by most... Read morePublished on November 11, 2013 by John Chancellor
This wonderful compendium includes reflections on trust from a wide variety of people, many of whom have written classic books on leadership and trust. Read morePublished on November 10, 2013 by Linda Fisher Thornton
Curious, I checked the etymology for the word "incorporated" and learned that it means "united in one body. Read morePublished on October 30, 2013 by Robert Morris
This book contains the wisdom of numerous experts in the field of building and maintaining trust. As I dig into these brief articles, it is clear the book would be a huge benefit... Read morePublished on October 29, 2013 by Robert Whipple "The Trust Ambassador"
Trust, Inc. provides a comprehensive and insightful survey on the topic of trust from some of the brightest minds in business, consulting, and academia. Read morePublished on October 28, 2013 by Randall R. Conley