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Trust Me, I'm Lying: Confessions of a Media Manipulator by [Holiday, Ryan]

Trust Me, I'm Lying: Confessions of a Media Manipulator Kindle Edition

by Ryan Holiday (Author)

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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.

Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.

Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.

As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Length: 346 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
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Product details

File Size: 3038 KB
Print Length: 346 pages
Publisher: Portfolio (July 19, 2012)
Publication Date: July 19, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0074VTHH0
Text-to-Speech: Enabled

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Word Wise: Enabled
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Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #31,951 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #6 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Public Relations
- #7 in Kindle Store > Kindle eBooks > Computers & Technology > Tech Culture & Computer Literacy > Social Media
- #7 in Kindle Store > Kindle eBooks > Business & Money > Industries > Media & Communications

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Mr. Timothy Robinson

Amazing! Will change the way you view the media forever

February 27, 2017

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This is one of the most incredibly insightful books I've ever read. It will show you the dark and manipulative but ultimately logical world the media works in. By optimizing for profits in a capitalistic world the media goes for the stories that garner the most attention while also being the easiest to write about. And you know what ticks both those boxes? Outrage. Fear, anger and hope drives people, and the stories are abundant. Marketing companies realize this and have weaponised the media through creating what appears to be news and important information but really is just a powerful method of advertising their product. Read this and you'll never look at a news article in the same way again.

21 people found this helpful

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consumser CA

I will never see online media same way as I did before reading this book

May 6, 2017

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Ryan Holiday poses a serious and frightening consequence to online media: it's cheap, easy, profitable....and sometimes sinister. His bottom line that there is a vicious food chain of online media that starts from independent blogs to national blogs and eventually Main Stream Media (MSM). What brings me greatest consternation is that his thesis is that online media's first priority is not quality content, but the number of page visits/views because it equals revenue. As he states in his book, iterative journalism is cheap but to do journalism (as we come to expect) correctly is expensive. We as readers would to be able to trust what we read because we believe that news outlets have the best intention in minds for its readers, but in the end it is a high octane competitive business and if you are not first, then you are last. Bloggers and journalists get paid by the number of views so the more totaling the topics or subject line is, the more they get paid. What about to fact checking? Interviews? Getting both sides of a story before publishing? In the world of blogs, there are no editors and fact checkers. It is moves up a chain to feed news outlets on the current topics of today. This book is a scathing indictment on the blogosphere and traditional media itself to use people in either to build or destroy for the sake of advertisements and page clicks. Media manipulation is at the front and center and I know begin to question everything that I read and click. Let's see what the future holds, but I am more inclined to start reading traditional papers after reading this book.

8 people found this helpful

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Jim Rossi

Good media book in tradition of Machiavelli, 48 Laws of Power

January 8, 2017

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Really strong, concise, and disturbing. Holiday writes it as a cautionary tale and a bit as redemption. I've read a lot of this in other sources, but this is the best synthesis I've found. He basically tells you how it works - what to do with it is up to you. I don't agree with all of it - but all the more reason to recommend. Gave me a lot to think about.

17 people found this helpful

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Davor

Still a good book

December 30, 2017

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I've seen some of Ryan's interviews, so I knew what the book would be about. Even so, I expected a little bit more. The book is good, but what was said could have been said in less pages. Basically, be controversial and everyone will write about you, with some other information. Still a good read, but I pushed myself to finish it.

5 people found this helpful

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Glen Chern

A Mixed Bag

October 29, 2017

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Ryan Holiday takes the reader into the murky and confusing world of blogs, those who wrote them, publish and read them. Holiday confesses his role as a manipulator in the system. He is extremely critical of blogs and bloggers as well as the publishers who support them. Holiday states he has no solutions to the damage blogs have caused to countless individuals and companies. However, in his concluding chapter, he slips in a couple of potential remedies, which I won't divulge.

The reading is fairly dry. It's not one that one can read continuously.

3 people found this helpful

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Doc Rakestraw

The roots of fake news grow deep

March 28, 2017

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Holiday uses as example his own media manipulations as foundation for his thesis: modern blogo-journalism is hopelessly broken. When content is dictated by expected clicks rather than insistence on accuracy, the stories on sweatshop blogs cannot help but be fake news. Natural selection insures that the stories with the greatest lurid appeal are the ones most likely to rise to the top; even ultimately to appear as seemingly legitimate stories on the mainstream media. Please read this. Learn to distrust everything you read online. I plan to try to fall for fewer clickbaits. Maybe I'll succeed.

3 people found this helpful

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MHBR

Marketing Manipulator, Fake News 101

May 8, 2017

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What was written as a guide to the broken blogging system, generating powerful marketing campaigns by beating the internet at its own game, has turned into something radically different. In 2017, this now reads as "This is How Fake News Happens" book. Equal parts horrifying and thought-provoking, Holiday is able to walk you through his own personal experiences with a flawed system, offering you everything you'd need to begin taking advantage of, or hopefully, working to remedy a broken model. An easy read, filled with great anecdotes, Holiday has developed his writing further since, but there are some wonderful moments throughout the book. Be ready to be uncomfortable and walk away with a changed perspective on our current media landscape.

3 people found this helpful

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Frank Glover

This is a very important book.

March 27, 2018

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I have a feeling that this is a very important book. It is an autobiographical work by someone who deeply understands today’s media culture. He describes with great insight the economics of blogging, how the current iteration of the media works, and how its flaws and weaknesses can be exploited. He used these weaknesses to his advantage in his early career and later wrote this book expose the flaws and hopefully prevent others from being able to exploit them. Interesting topics include what causes something to go viral, how blogs pay their staff, and why the often perverse incentives in the industry can lead to negative outcomes. These outcomes should not happen in a society where the media is functioning properly. I got the chance to meet Ryan Holiday at a book event in DC recently where he gave a very entertaining talk. I am currently reading his latest book Conspiracy and I am loving it thus far.

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