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Trust Me, I'm Lying: Confessions of a Media Manipulator Hardcover – July 19, 2012

4.4 out of 5 stars 734 ratings

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Editorial Reviews

Review

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of."
—Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek

“A playbook for the dark arts of exploiting the media”
—Robert Greene, author of The 48 Laws of Power

"This book will make online media giants very, very uncomfortable. "
— Drew Curtis, founder, Fark.com

“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of The Big Picture


 “The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” —Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in Hell
“Ryan has a truly unique perspective on the seedy underbelly of digital culture.”
—Matt Mason, Director of Marketing, BitTorrent

“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
—Dov Charney, CEO and founder, American Apparel

"...an astonishing, disturbing book"

Financial Times


“In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream.”
—Ladygunn Magazine
"This is a dark book with an important warning to clients and PR people alike."

—Richard Edelman

"[Like] Upton Sinclair on the blogosphere."

—Tyler Cowen, MarginalRevolution.com

About the Author

Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at RyanHoliday.net.


Product details

  • Item Weight : 1 pounds
  • Hardcover : 259 pages
  • ISBN-10 : 159184553X
  • ISBN-13 : 978-1591845539
  • Product Dimensions : 6.25 x 1 x 9.25 inches
  • Publisher : Portfolio; 1st Edition (July 19, 2012)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 734 ratings

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
734 global ratings
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Top reviews from the United States

Reviewed in the United States on February 27, 2017
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Reviewed in the United States on May 6, 2017
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Reviewed in the United States on April 7, 2019
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Reviewed in the United States on October 29, 2017
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Reviewed in the United States on December 30, 2017
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Reviewed in the United States on January 8, 2017
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Top reviews from other countries

Amazon Customer
3.0 out of 5 stars Half-Decent. Literally
Reviewed in the United Kingdom on March 20, 2019
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9 people found this helpful
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Keeb
3.0 out of 5 stars This doesn't need to be a book.
Reviewed in the United Kingdom on May 8, 2019
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7 people found this helpful
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Kindle Customer
5.0 out of 5 stars The most important book you will read
Reviewed in the United Kingdom on July 30, 2018
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xxxtinaaa
5.0 out of 5 stars Fascinating book
Reviewed in the United Kingdom on April 21, 2016
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5.0 out of 5 stars What you actually suspect for the media? Yeah it's true
Reviewed in the United Kingdom on February 8, 2019
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