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Trust Me, I'm Lying: Confessions of a Media Manipulator Paperback – July 2, 2013
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"Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."
--Tim Ferriss, author of The 4-Hour Workweek
"Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America."
-- Edward Jay Epstein, author of The Big Picture
"The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name."
"Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone."
--Dov Charney, CEO and founder, American Apparel
"Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality."
"His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice."
"While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... Trust Me, I'm Lying provides valuable food for thought regarding how we receive -- and perceive -- information."
--New York Post
"This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling."
--Gillian Tett, Financial Times
About the Author
Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker, and Fast Company. He currently lives in New Orleans.
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I already had the knowledge about page ranks and the need to drive traffic. I knew about some of the tricks marketers use to grab people's attention. But the biggest value of this book is, in my opinion, that the author revealed two things:
1. The low life journalists who are giving a bad name to journalism. He concentrated on online journalists working for or running blogs. He did not concentrate as much on other style of media (such as tabloids, TV channels focusing on scandals, etc.). His expertise is manipulating blogs and online media outlets.
2. How easily manipulated the whole media could be (with examples of techniques he used and others have used)
Once you learn how to manipulate the media, you start to be able to read how news are picked and how they "travel". You know how the folks on the news tick and what they're looking for.
This is how you will benefit from this book:
1. If you plan on going for the low level journalism of blogs trying to manipulate them into marketing your services or products, this book provides somewhat of a blueprint. But keep in mind, it backfired on him and it may backfire on you. Also keep in mind that you may need to take quite unethical decisions in that process.
2. If you plan on going to respected media outlets, they're not as easily manipulated. You will need to put in the hard work of networking with journalists, building your stories, pushing for your ideas, etc. However, this book will be helpful in partially understanding how these outlets pick their stories and knowing some of the loopholes (hopefully legal ones!). Don't expect it will tell you how to get your story on the New York Times tomorrow.
3. If you are not a marketer, PR specialist, journalist, etc. and you just want to know how you are being manipulated by the media, this book is one of the great resources for that.
I would've given it 5 stars if it had a bit more discussion on frameworks, tactics, strategies, etc...but the author does do a great job communicating these points through stories of his personal experiences.
All-in-all, I recommend this book.