- Audible Audio Edition
- Listening Length: 6 hours and 29 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: July 19, 2012
- Whispersync for Voice: Ready
- Language: English
- ASIN: B008MT9ZQ6
- Amazon Best Sellers Rank:
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Trust Me, I'm Lying: Confessions of a Media Manipulator Audible – Unabridged
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Top Customer Reviews
I have never been so glad to be mistaken. This book is primarily about how businesses can manipulate the blogosphere in order to get 'credible' publications to cover them. I consider myself to be an ethical blogger and I found myself nodding constantly when he brought up examples. Heck, I've been caught up in PR firestorms online so have first-hand experience about a lot of what Ryan said.
The book structure is flawed, as others have said. At times, it feels repetitive. It was brilliantly written though, which I know is a contradiction. There was a number of times I just wished he'd get to his well-written point.
I've read the other reviews and I suspect the anger is moreso because we've been manipulated, rather then a flaw in writing. It does make a lot of digital content creators - and those that consume online content - look like morons. And, it can be hard to shake the feeling you are being manipulated. I recommend shaking off those feelings. Everyone who works in marketing/PR needs to read this book so they know the rules of the new digital landscape. If you aren't aware of these techniques, they can be used against you.
Highly recommended. You don't have to use the techniques he talks about. You just need to know about them.
That said, I think it does ultimately fall short of its potential for a few specific reasons. The good outweighs the shortcomings, but there are people I won't recommend the book to because of them. First, the good.
* Ryan Holiday can write. He is a great writer, and this is a refreshing read.
* Gut-wrenching info on the structure of today's media. Literally made me sick to my stomach at points.
* Content is very strong, delivers high value for the money. If you are thinking about getting this, get it - you will get the best marketing advice you have read for a pittance.
* Well-researched, funny, and an entertaining read.
* The structure of this book is a little muddled. It's really three books in one. First, it is a confession of what Holiday has done for his clients. Secondly, its a book on how you can do it yourself. And lastly, its a book that proves that you should not do it and should actively fight against how the media is structured.
* Because of the three-books-in-one, I have found that I have fewer people in my sphere to recommend it to. There are many people that I wish I could give the warnings about the media portion to, but the other parts of the book would be useless to them. For me, and probably for any entrepreneur, the whole book is valuable - for the general public, not so sure.
* The writing is very good, the content is excellent.Read more ›
In the book he talks about Jeff Ritze (one of his many fake profiles) who went about planting deceptive stories (using fake email addresses) in the media to help his clients manipulate public perception, sell more and make a fortune.
The author continues to use that self-same deception to now sell THIS book.
In the book's description he says, "Why am I giving away these secrets?...I'm pulling back the curtain because I don't want anyone else to get blindsided". But alas, he goes about promoting this book using the exact same fraud that he describes delivering for his clients.
Here are some of them...
1) Fake profiles
'C.L.Mershon' was the FIRST person to give this book a 5-star review. CL Mershon then hangs out in the comments section, answering questions from readers, bending over backwards to resolve their queries, as if he were the CUSTOMER SUPPORT person for the book! And if that was not enough of a giveaway, he then religiously UPDATES his review to bring you Ryan Holiday's "LATEST" exploits in the media. :)
2) Assistants that neutralize enemies on the net
One of the reasons I updated this review is to inform readers about the speed with which people swarmed in and marked my review UNHELPFUL.Read more ›
It is not often I don't finish a book I start, but unfortunately I found "Trust Me, I'm Lying" to be a complete waste of time. Maybe I come at it from an angle to educated on the subject to be entertained by Ryan Holiday's "ground breaking" discoveries and maybe I just expect better writing.
First, discoveries: Nothing Holiday writes is "new." There are good actors and bad actors in the world of PR. This is true of any industry. The bad "flacks" tarnish the image of the good "flacks" just as a bad doctor tarnishes the image of a good doctor. Holiday comes from the world of "bad flacks." That's fine. The truth eventually catches up with them. Bad individuals and bad firms earn reputations that follow them around. Do they find work? Sure. So do criminals though. That's not a testiment to their virtue. "Look we can shape opinions with cleverly crafted lies." The crafting isn't clever and shaping opinions with lies is nothing new.
Second, the writing: Bad. Just bad. Holiday's writing reminds me of a few papers I wrote in my early high school days, where I was searching for filler. You know the kind of paper.... restating the exact same idea 10 ways to get 10 paragraphs. Now extend this idea from the early high school filler paper to an entire book. It's exhausting and sad. But then, this is what happens when someone writes "above their paygrade.Read more ›
Most Recent Customer Reviews
This is for very gullible people who do not quite understand the Interwebbiez.Published 7 days ago by editor
Another book that I have read more than once. Entertaining and gives you some ideas on how to get your information in front of people that you otherwise would have not.Published 19 days ago by Greg Willson
A really informative and practical read about guerilla PR and media manipulation tactics. Entertaining and disturbing at the same time.Published 1 month ago by Not Public Thanks
Awesome insight. Must-read to understand toady's media. A bit repetitive here and there. Nonetheless, highly recommened!Published 1 month ago by Gizem Mut
I use to think that Iraqi controlled media was corrupt under Saddam, until I realized that media in America is as corrupt. Thank you for exposing these tactics!Published 2 months ago by Ninos Youkhana
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