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The Truth About Email Marketing Paperback – August 10, 2008
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From the Back Cover
- The truth about recession-proofing your business with email marketing
- The truth about measuring results and improving promotional and newsletter campaigns
- The truth about email marketing versus spam
About the Author
Simms Jenkins is chief executive officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top-tier brands such as ACS, BellSouth, California Casualty, CoreNet Global, Lowe’s, Sports Illustrated, and Ted’s Montana Grill, as well as leading advertising and marketing firms.
Jenkins is regarded as one of the leading experts in the email marketing industry, and the expertise of both Jenkins and BrightWave clients have been recognized and featured by a range of prominent media outlets, including Bloomberg and The Atlanta Journal-Constitution. Jenkins and his column for iMedia Connection, a leading interactive marketing and media publication, have been called one of the top 21 information sources for email marketers. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.
Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Jenkins serves on the eMarketing Association’s board of advisors and is a board member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio, and resides in Atlanta with his wife and two sons.
Jenkins’ company website is www.BrightWaveMarketing.com and his website for the book is www.TheTruthAboutEmailMarketing.com.
Top Customer Reviews
It also contains some good tips on what to do, it will explain what is involved and has some useful links on the web for further study.
I warn you one of the big problems in email marketing is coming up with something to say but no-one can really help you with that.
As the CEO of a niche mobile marketing agency I found "The New InBox" not only insightful but also motivating. Simms explains how fast e-mail is migrating (for selected brands) from the desktop to mobile devices. Read this book and find out how to use e-mail to market to today's on-the-go consumer.
You won't get as much out of it if you're a veteran, but this covers most all bases in the email world.
Described in one word: worthy.
The big problem with this book is filler content. Most chapters could be summarized to a couple of sentences without losing anything important. Many chapters say the same things differently. This means that the book is a little bit boring to read.
A common advice from succesful marketers is that the ratio of useful content and pitch should be about 3-1. This means that if you send 4 messages, you send content-content-content-pitch. If you do this, you maintain good will and also make money. However, the overall structure and sequence of messages is not discussed very much in this book.
The most value I got out of this book was the pitch. You can take the exact pitch from the first chapters and use it to convince others of the value of email marketing.
How hard could it be? Get a list of potential customer's e-mails, send them a regular e-mail newsletter and sell lots of books! Right.
There is a lot of stuff involved with e-mail marketing, including legal issues, that a self-publisher, or any other businessman, needs to know.
This book could have been a little more use friendly for non-tech people like me, but I am not completely sure that is possible. I am beginning to come to grips with the fact that I am eventually going to have to learn to speak "computer tech" if I plan to do business.
Kevin Sivils -
A great book. A must-read. I highly recommend this. I pull it out at least once a week for review of concepts.
Most Recent Customer Reviews
i would recommend everyone to you for their books. The package was secure and the book was as good as new. Matter of fact, it could pass as new.Published on January 15, 2014 by Amazon Customer
If you are currently using email marketing, considering adding email to your marketing mix, or justifying email in your budget - you must read "The Truth about Email Marketing" by... Read morePublished on September 8, 2010 by R. Wood
This book is a must-read for any email marketer. I passed it to my web and publishing team to give them a sense of the current trends and environment. Read morePublished on September 1, 2009 by K. McGary
I am a bit dissapointed about about this book. I hoped for more technical advise how to write good e-mails. Read morePublished on June 20, 2009 by B. Derwort