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The Truth About Email Marketing Paperback – August 10, 2008

4.5 out of 5 stars 19 customer reviews

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Editorial Reviews

From the Back Cover

Praise for "The Truth About Email Marketing" "It's refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms' book debunks the top email marketing myths in a readable and logical fashion.""Tad Clarke"," Editorial Director, MarketingSherpa Inc." "Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!""Jeff Hilimire, President, Engauge Digital" "Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, "The Truth about Email Marketing" provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.""Aaron Kahlow, CEO & Founder, Online Marketing Summit " "Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.""Sam Cece, Chief Executive Officer, StrongMail Systems" Everything you must know to utilize email marketing in your corporation or small business!
  • The truth about recession-proofing your business with email marketing
  • The truth about measuring results and improving promotional and newsletter campaigns
  • The truth about email marketing versus spam
This book reveals 49 proven email marketing best practicesand bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

About the Author

Simms Jenkins is chief executive officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top-tier brands such as ACS, BellSouth, California Casualty, CoreNet Global, Lowe’s, Sports Illustrated, and Ted’s Montana Grill, as well as leading advertising and marketing firms.

 

Jenkins is regarded as one of the leading experts in the email marketing industry, and the expertise of both Jenkins and BrightWave clients have been recognized and featured by a range of prominent media outlets, including Bloomberg and The Atlanta Journal-Constitution. Jenkins and his column for iMedia Connection, a leading interactive marketing and media publication, have been called one of the top 21 information sources for email marketers. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.

 

Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Jenkins serves on the eMarketing Association’s board of advisors and is a board member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio, and resides in Atlanta with his wife and two sons.

 

Jenkins’ company website is www.BrightWaveMarketing.com and his website for the book is www.TheTruthAboutEmailMarketing.com.

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Product Details

  • Paperback: 224 pages
  • Publisher: Que Publishing; 1 edition (August 10, 2008)
  • Language: English
  • ISBN-10: 0789737949
  • ISBN-13: 978-0789737946
  • Product Dimensions: 5.4 x 0.7 x 8.4 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,561,166 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
If you are interested in setting up an emailing marketing campaign, this is a great book to learn what it can do.

It also contains some good tips on what to do, it will explain what is involved and has some useful links on the web for further study.

I warn you one of the big problems in email marketing is coming up with something to say but no-one can really help you with that.
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I loved this book. It was a quick read and had a lot of great advice in it. I am a novice email marketer. Some of the suggestions seemed consistent with my common sense. Most othe suggestions offered by the author, however, were not a matter of common sense but frankly came from his great experience. This books has given me the confidence to go forward with an email marketing plan and campaign. I highly recommend this book as a great reference for all you email marketers and would be email marketers.
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Format: Paperback
Simms Jenkins delivers a concise account of his experiences and expertise with e-mail marketing. If you are in marketing of any kind you need to read this book for an understanding of how powerful e-mail marketing is and it's potential in the future, especially on mobile devices.

As the CEO of a niche mobile marketing agency I found "The New InBox" not only insightful but also motivating. Simms explains how fast e-mail is migrating (for selected brands) from the desktop to mobile devices. Read this book and find out how to use e-mail to market to today's on-the-go consumer.
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Format: Paperback Verified Purchase
A must have for anyone in the email industry trying to put a solid email program together.

You won't get as much out of it if you're a veteran, but this covers most all bases in the email world.

Described in one word: worthy.
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Format: Kindle Edition
This is a good book for learning the basics of email marketing. If you follow the steps, you are not gonna make big mistakes. Having about a year of experience from email marketing, I have to say that I didn't have any moments thinking "wow, I didn't think about that before".

The big problem with this book is filler content. Most chapters could be summarized to a couple of sentences without losing anything important. Many chapters say the same things differently. This means that the book is a little bit boring to read.

A common advice from succesful marketers is that the ratio of useful content and pitch should be about 3-1. This means that if you send 4 messages, you send content-content-content-pitch. If you do this, you maintain good will and also make money. However, the overall structure and sequence of messages is not discussed very much in this book.

The most value I got out of this book was the pitch. You can take the exact pitch from the first chapters and use it to convince others of the value of email marketing.
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Format: Paperback Verified Purchase
When I decided to start my own small business and self-publish several books, I quickly learned that I would be responsible for the promotion and marketing of my books. Immediately the idea of a low cost, cheap way of marketing would be e-mail!

How hard could it be? Get a list of potential customer's e-mails, send them a regular e-mail newsletter and sell lots of books! Right.

There is a lot of stuff involved with e-mail marketing, including legal issues, that a self-publisher, or any other businessman, needs to know.

This book could have been a little more use friendly for non-tech people like me, but I am not completely sure that is possible. I am beginning to come to grips with the fact that I am eventually going to have to learn to speak "computer tech" if I plan to do business.

Kevin Sivils -
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Format: Paperback
Jenkins' book is a simple, straightforward, to-the-point narrative that is a must-read for email marketing veterans and newcomers to the industry alike. Broken up into easy-to-digest segments, "Truths" offers the reader the ability to focus on one or two ideas at a time, providing the information needed to earn buy-in at the C level or just simply get a download if you're new to the game.

A great book. A must-read. I highly recommend this. I pull it out at least once a week for review of concepts.
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Format: Paperback
The Truth About Email Marketing is a Must-Read for marketing executives at all levels who want to use email marketing to drive business. Simms Jenkins does a great job of thoroughly explaining what can feel like a very complex and intimidating area of expertise. It's easy to read and easy to incorporate into your day-to-day marketing efforts.
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