Top positive review
2 people found this helpful
There is more to it that meets the eye
on December 11, 2009
When I decided to start my own small business and self-publish several books, I quickly learned that I would be responsible for the promotion and marketing of my books. Immediately the idea of a low cost, cheap way of marketing would be e-mail!
How hard could it be? Get a list of potential customer's e-mails, send them a regular e-mail newsletter and sell lots of books! Right.
There is a lot of stuff involved with e-mail marketing, including legal issues, that a self-publisher, or any other businessman, needs to know.
This book could have been a little more use friendly for non-tech people like me, but I am not completely sure that is possible. I am beginning to come to grips with the fact that I am eventually going to have to learn to speak "computer tech" if I plan to do business.
Kevin Sivils -