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Customer Reviews

4.2 out of 5 stars
19
The Truth About Email Marketing
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When I decided to start my own small business and self-publish several books, I quickly learned that I would be responsible for the promotion and marketing of my books. Immediately the idea of a low cost, cheap way of marketing would be e-mail!

How hard could it be? Get a list of potential customer's e-mails, send them a regular e-mail newsletter and sell lots of books! Right.

There is a lot of stuff involved with e-mail marketing, including legal issues, that a self-publisher, or any other businessman, needs to know.

This book could have been a little more use friendly for non-tech people like me, but I am not completely sure that is possible. I am beginning to come to grips with the fact that I am eventually going to have to learn to speak "computer tech" if I plan to do business.

Kevin Sivils -
2 people found this helpful
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on June 8, 2012
I loved this book. It was a quick read and had a lot of great advice in it. I am a novice email marketer. Some of the suggestions seemed consistent with my common sense. Most othe suggestions offered by the author, however, were not a matter of common sense but frankly came from his great experience. This books has given me the confidence to go forward with an email marketing plan and campaign. I highly recommend this book as a great reference for all you email marketers and would be email marketers.
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on August 25, 2010
A must have for anyone in the email industry trying to put a solid email program together.

You won't get as much out of it if you're a veteran, but this covers most all bases in the email world.

Described in one word: worthy.
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on September 16, 2008
I found Simms' book to be an excellent overview of email marketing. I work in the email industry and have read a varity of books on the subject.

The book is perfect for busy professionals who want to get an overview of the essentials. Enjoy!
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on January 22, 2009
This book is very easy to read without too much unexplained industry jargon to make your eyes glaze over. It's informative and chalk full of useful data. However, it's not a tome full of pages of fluff - just the facts and extracted data to get a good intro to the business or a primer for a veteran.
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on January 15, 2014
i would recommend everyone to you for their books. The package was secure and the book was as good as new. Matter of fact, it could pass as new.
One person found this helpful
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on November 24, 2011
If you are interested in setting up an emailing marketing campaign, this is a great book to learn what it can do.

It also contains some good tips on what to do, it will explain what is involved and has some useful links on the web for further study.

I warn you one of the big problems in email marketing is coming up with something to say but no-one can really help you with that.
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on July 17, 2013
Simms Jenkins delivers a concise account of his experiences and expertise with e-mail marketing. If you are in marketing of any kind you need to read this book for an understanding of how powerful e-mail marketing is and it's potential in the future, especially on mobile devices.

As the CEO of a niche mobile marketing agency I found "The New InBox" not only insightful but also motivating. Simms explains how fast e-mail is migrating (for selected brands) from the desktop to mobile devices. Read this book and find out how to use e-mail to market to today's on-the-go consumer.
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on July 5, 2010
This is a good book for learning the basics of email marketing. If you follow the steps, you are not gonna make big mistakes. Having about a year of experience from email marketing, I have to say that I didn't have any moments thinking "wow, I didn't think about that before".

The big problem with this book is filler content. Most chapters could be summarized to a couple of sentences without losing anything important. Many chapters say the same things differently. This means that the book is a little bit boring to read.

A common advice from succesful marketers is that the ratio of useful content and pitch should be about 3-1. This means that if you send 4 messages, you send content-content-content-pitch. If you do this, you maintain good will and also make money. However, the overall structure and sequence of messages is not discussed very much in this book.

The most value I got out of this book was the pitch. You can take the exact pitch from the first chapters and use it to convince others of the value of email marketing.
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on August 4, 2009
Jenkins' book is a simple, straightforward, to-the-point narrative that is a must-read for email marketing veterans and newcomers to the industry alike. Broken up into easy-to-digest segments, "Truths" offers the reader the ability to focus on one or two ideas at a time, providing the information needed to earn buy-in at the C level or just simply get a download if you're new to the game.

A great book. A must-read. I highly recommend this. I pull it out at least once a week for review of concepts.
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