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The Truth About the Martial Arts Business Paperback – January 1, 2006

4.5 out of 5 stars 14 customer reviews

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Editorial Reviews

Review

His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. -- Mike Anderson, Founder PKA and WAKO;br His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. --Mike Anderson, Founder PKA and WAKO;br I have added $50,000 to my income this year after reading this book. It is right on the money. -- Eric Jenson-XL Martial Arts Academy, Mandurah, Australia;br I love his no nonsense approach. This will be mandatory reading for all my school owners and staff. -- Terry Bryan;br I love his no nonsense approach. This will be mandatory reading for all my school owners and staff. --Terry Bryan;br John Graden is an excellent fighter and a great writer. This book is his best ever. -- Mike Anderson -- Publisher, Main Event magazine;br John Graden raises the bar again with this groundbreaking book. -- Joe Lewis -- World Karate Champion;br John Graden shows you how to succeed in the Truth About the Martial Arts Business -- Brian Tracy - Leading personal and professional development expert;br This book and his new organization are the latest pinnacles of an already groundbreaking career. -- Joe Lewis, World Karate Champion;br This book and his new organization are the latest pinnacles of an already groundbreaking career. --Joe Lewis, World Karate Champion

A world-caliber martial artist, John Graden has combined his high technical standards and superb teaching skills with proven business systems to show you how to succeed.

Brian Tracy, personal and professional development expert @ BrianTracy.com --Brian Tracy, Personal and Professional Development Leader

His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. --Mike Anderson, Founder PKA and WAKO

From the Publisher

Through this book you will learn:

1. How to set your tuition?
2. How to analyze and modify your curriculum to increase value and retention?
3. The critical importance and methods of providing your new students with "instant value" to get them excited to enroll?
4. If you have the right stuff to own a school with a 100 question survey?
5. How to use your school to build wealth for your family?
6. How your experience as a veteran black belt may be costing you students everyday?
7. The key reasons that schools struggle?
8. How to choose the right location.
9. How to convert 80% of your trial lessons into students?
10. How to take the focus off of sales and into the classroom?
11. A dozen proven and powerful revenue streams?
12. What it is really costing you to enroll a new student (Hint - Most schools pay upwards of $200 per new student!)?
13. How to make cash-outs work to build wealth without robbing your school?
14. How to improve retention and increase the quantity and quality of your black belts

John Graden has written the best selling books on the subject of running a martial arts school. This is by far the best book he's written.

The odds are very high that at some point you will get this book, so why wait?

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Product Details

  • Paperback: 200 pages
  • Publisher: Seconds Out; 1st edition (January 1, 2006)
  • Language: English
  • ISBN-10: 1932835016
  • ISBN-13: 978-1932835014
  • Product Dimensions: 11 x 0.5 x 8.5 inches
  • Shipping Weight: 4.8 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,289,094 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Ulf Erling Emsãžy on March 9, 2010
Format: Paperback
I've enjoyed Graden's previous books much more. There is not much new information in this book, and the book contains too much advertising of his own companies and his former student's companies. It seems that the whole purpose of the book is to make you a customer of his company. Not worth buying.
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By will on January 19, 2014
Format: Kindle Edition Verified Purchase
I got the $2.99 kindle edition of this book and it would've been worth at least 10x that! Graden has some definite pearls of wisdom in this book related to negotiating rent and using the "flinch technique" - I was literally laughing out loud after reading about it. I like that he focused more on retention and less on marketing in this book. It doesn't take a rocket surgeon [ :) ] to realize that keeping the students you have is more beneficial than replacing them every month.

I have been looking for some sort of martial arts professional association to join and Graden's MATA seems like a good fit. I am not interested in the "martial arts millionaire" style of operating a school that seems so prevalently marketed, and would rather focus on building a quality program that would act as a benefit to the community as well as making me reasonably prosperous.

This is the best guide I've read so far and would recommend it.
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Format: Kindle Edition Verified Purchase
There is enough good information to make the read worth it, but the constant up selling is a bit obnoxious.
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Format: Paperback
John Graden has a unique way of showing you everything you need to successfully run a top martial art school in today's age.

He does it with the insight of someone who has obviously "been there and done that".

This new book can be used by any martial arts instructor, regardless of style, as a step-by-step blueprint for everything from how to negotiate a lease for your school up to how to train and compensate an employee/instructor.

No one else in the industry has his superb talents. The martial arts industry will forever owe a huge debt to this man for showing us how to be a professional success without selling out!
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Format: Kindle Edition Verified Purchase
The 1 star review has some truth to it. Graden does use a portion of the book to plug his own services, but the business advice is sound. Prospective senseis should read this book if they don't have much business experience. This book easily explains how to negotiate rent, advantages of different locations and what demographics live in different areas. Although I wouldn't follow some of the advice like using cash outs or starting black belt clubs or other gimmicks. It is still solid advice, but don't do everything because you might not want to ethically. Don't take this book like it is religion, take it with a grain of salt.
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Format: Paperback
...and this time around it should at least ruffle your feathers!

John Graden, Martial Arts Master Teacher, has gone to the heart of what it takes to be an effective Martial Arts teacher today. Without completely disgarding the training ideas of the past, he instead shows how to build on these ideas, how to use what we know about the psychology of learning, the physics of motion and the economics of the 21st century to create a learning environment that firmly turns it's back on the "Dungeon Dojos" of the last century and creates a modern, safe atmosphere where serious, effective and (dare I say it?) FUN martial arts training can take place!

(Lest any naysayers regard the concept of "safety" and "fun" as somehow being contrary to "real" martial arts training, I refer them to the summary chapter entitled "A School Full of Pooh Bears"--it will open your eyes!)

There are lots of things to learn here, lots of great writing, too. If nothing else, I will always remember Mr. Graden refering to the war-like aspects of the Martial Arts and explaining that this doesn't mean that every class is devoted to destroying the enemy. He explains: "...that our foundation is one of peace through superior firepower."

I like that. Get the book. You'll like it, too.
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Format: Paperback
John Graden has taken on a topic that inspires equal measures of love and hatred. Professionals appreciate his no-nonsense approach to running a commercial operation with sound business principles. Failures like to blame their problems on "McDojos" and see John as their patron saint. Nothing could be further from the truth. In this update to a classic, John outlines solid techniques for recruiting and, more importantly, retaining quality students through customer-centric practices. If you want to truly succeed as a business and NOT sell out your art or integrity, this should be your handbook.
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