- Paperback: 400 pages
- Publisher: New Riders; 1 edition (February 28, 2016)
- Language: English
- ISBN-10: 0321934075
- ISBN-13: 978-0321934079
- Product Dimensions: 6.9 x 0.8 x 8.9 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 50 customer reviews
- Amazon Best Sellers Rank: #29,215 in Books (See Top 100 in Books)
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The Truthful Art: Data, Charts, and Maps for Communication 1st Edition
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"Alberto Cairo is widely acknowledged as journalism's preeminent data viz wiz. He is also journalism's preeminent data scholar. As newsrooms rush to embrace data journalism as a new tool—and toy—Cairo sets the standard for how data should be understood, analyzed, and presented. The Truthful Art is both a manifesto and a manual for how to use data to accurately, clearly, engagingly, imaginatively, beautifully, and reliably inform the public."
- Jeff Jarvis, professor at CUNY Graduate School of Journalism and author of Geeks Bearing Gifts: Imagining New Futures for News
"A feast for both the eyes and mind, Alberto Cairo's The Truthful Art deftly explores the science—and-art—of data visualization. The book is a must-read for scientists, educators, journalists, and just about anyone who cares about how to communicate effectively in the information age."
“If I were smarter, had more patience with academia, and had more focus, I might turn out to be more like Alberto, closer to the brilliance that he applies to the nature of information architecture. His title explains a lot: truth represents a most fundamental of attitudes, in questions asked, answers given and journeys taken. This [book] is a must on your thoughtful shelf of understanding.”
— Richard Saul Wurman, founder of the TED Conference
“Alberto Cairo is a great educator and an engaging storyteller. In The Truthful Art he takes us on a rich, informed, and well-visualized journey that depicts the process by which one scrutinizes data and represents information. The book synthesizes a lot of knowledge and carefully explains how to create effective visualizations with a focus on statistical principles. The Truthful Art will be incredibly useful to both practitioners and students, especially within the arts and humanities, such as those involved in data journalism and information design.”
— Isabel Meirelles, professor at OCAD University (Canada) and author of Design for Information
“As soon as I started immersing myself in The Truthful Art, I was horrified (and somewhat ashamed) to realize how much I didn’t know about data visualization. I’ve spent most of my career pursuing a more illustrative way to present data, but Alberto Cairo’s clarifying prose superbly explained the finer points of data viz. Since Alberto warns us that “[data is] always noisy, dirty, and uncertain,” everyone in this business had better read his book to find out how to properly construct visualizations that not only tell the truth, but also allow us to interact meaningfully with them.”
— Nigel Holmes, founder of Explanation Graphics
“To communicate data clearly, you have to think about it clearly. The Truthful Art dives deep and provides an enlightened introduction to the ‘power tools’ of data experts: science, statistics, and visualization.”
— Fernanda Viégas and Martin Wattenberg, research scientists, Google
“The Truthful Art is essential reading for my visual communication students and for anyone (at any level) who cares about telling a story visually. Get this book, read it, act on it. If you’re looking for help to put your data visualization on the right track, this is it.”
— John Grimwade, assistant professor, School of Visual Communication, Ohio University
About the Author
Alberto Cairo is the Knight Chair in Visual Journalism at the School of Communication of the University of Miami (UM), where he heads specializations in infographics and data visualization. He’s also director of the visualization program of UM’s Center for Computational Science, and Visualization Innovator-in-Residence at Univisión. Cairo is the author of the books Infografía 2.0: Visualización interactiva de información en prensa, published exclusively in Spain in 2008, and The Functional Art: An Introduction to Information Graphics and Visualization (New Riders, 2012.) Over the past two decades, Cairo has been director of infographics and visualization at news organizations in Spain and Brazil, in addition to consulting with companies and educational institutions in more than 20 countries. You can find Cairo at www.thefunctionalart.com or on Twitter, where he is @albertocairo.
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The only real downside to this is the lack of "and this is how you do it". So when you finish this book you will be full of ideas on how to represent your data but then you will need to dig hard to find the resources to learn the software tools. The book is well annotated with references but there are not enough pointers to websites or books on how to use the tools he mentions.
While I think the target audience for this book is people who do graphic design or journalism there is a lot to love for anyone who works in a quantitative area. If you are a budding scientist study this book and people will love your graphics.
The Truthful Art teaches you how not to fall into common communication mistakes and inspires you to be a better professional. Reading it is like listening to Cairo during any of his classes, only that in this book he takes the liberty to show more of his unique way of thinking and his personality. He also takes on the adventure of connecting concepts with personal experiences, with real-life examples, and with postures from others in the media. This book is a work of art in that sense. It is complete as itself even though is part of a trilogy, and a must-read for those who look to improve their craft of communicating with others the way they are supposed to do it.
Me gusta este libro porque conecta ideas con realidades, con historia. Porque aunque Cairo es un académico, este libro parece una conversación informal sobre temas tan serios como la verdad y la forma correcta de mostrarla a los demás, sin dejar de explicar conceptos complejos, ni dejar de hacer notas personales llenas de humor.
The Truthful Art enseña a no caer en errores comunes del medio de la comunicación e inspira a ser mejores profesionales. Leerlo es como estar escuchando a Cairo en alguna de sus clases, solo que en este libro se toma la libertad de mostrar más su forma única de pensar y su personalidad, mientras se adentra en la aventura de conectar conceptos con experiencias personales, con ejemplos reales y con posturas de otras personas en el medio de la comunicación. Este libro es un arte en ese sentido. Es exageradamente completo para ser parte de una trilogía y un “must read” para los que buscan perfeccionar su arte de comunicar como debe ser los que los rodean.
I've not finished it yet, but I can't put it down, it's like a great fictional book.
- skillfully written, kudos to the author's journalistic background;
- truly educative and inspirational, kudos to the author's mentorial background;
- the book per se is a paragon of publishing (fonts, colors, graphics, etc.), except one shortcoming: it's a paperback;
- there are dozens and dozens of references to learn more.
- this book deserves to be a hardcover.
P.S. I don't know what's the target audience of this book, I'm not an adept or anything, I just love data visualizations (including infographics), statistics, graphic design, etc., and I'm very happy that The Truthful Art was my first book in the field, considering its pros I've described above.
If you know stats the latter part will be somewhat of a repeat, but is a good refresher to remember how to judge numbers/visualizations and understand what they really mean vs what was being portrayed.
I have so many highlights across the book. Here's an example: "We all have cognitive, cultural and ideological biases, but that doesn’t mean we can’t strive to be factual. Truth is unattainable, but trying to be truthful is a realistic and worthy goal."
Cairo does all this in a very engaging way, with a great balance of illustrative anecdotes, the math of data analysis (aka stats), and even sciency topics of cognition and visual perception. And of course, gorgeous examples of data visualizations, which are focused more towards journalism and infographics. Extra credit for including several sections on uncertainty.
Highly recommended - this book is both a great read and an essential desktop reference.