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Donald A. Norman

Turn Signals Are The Facial Expressions Of Automobiles Paperback – May 21, 1993

by Don Norman (Author)

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From water faucets and airplane cockpits to the concept of ”real time” and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

Print length

224 pages
Language

English
Publication date

May 21, 1993
Dimensions

0.51 x 5.98 x 9.02 inches
ISBN-10

1594512736
ISBN-13

978-0201622362
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Editorial Reviews

About the Author

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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Product details

ASIN : 020162236X
Publisher : Basic Books; Edition Unstated (May 21, 1993)
Language : English
Paperback : 224 pages
ISBN-10 : 1594512736
ISBN-13 : 978-0201622362
Item Weight : 12 ounces
Dimensions : 0.51 x 5.98 x 9.02 inches

Best Sellers Rank: #3,627,084 in Books (See Top 100 in Books)
- #21,674 in Technology (Books)

Customer Reviews:
6 ratings

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Serkan Dehneliler

bad quality

Reviewed in the United States on October 27, 2009

Verified Purchase

I have borrowed this book from library. And I decide to take it from amazon.com. I suprized when I saw the book. Because papers seems unfortunately like a newspaper piece.

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Glen Engel-Cox

A mixed bag

Reviewed in the United States on September 18, 2002

I liked The Psychology of Everyday Things so much that I picked this latest volume of Norman's up when I saw it in the store. Unlike POET, which was one long thesis on psychology and design, Turn Signals is a collection of essays on those topics. As such, it lacks the coherence of POET, but gains emphasis by focusing on specific topics covered only slightly in POET. First off, Norman relates how the title for POET has been changed to The Design of Everyday Things, because of a misconception in what the book was about and who the book was for, exactly the kind of common mistake that he was attempting to expose in the book. Then he moves on to topics like the design of airplane cockpits, the use of book jackets in libraries, using the refrigerator door as a message center, the electronic personal assistant, as well as the title essay on clues that we receive from other people versus clues we receive from machines. I like Norman, and his topic, and will be on the lookout for his other book, Things that Make Us Smart.

5 people found this helpful

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Jyrki J.J. Kasvi

Essays on People and Technology

Reviewed in the United States on August 2, 2000

Professor Norman is one heck of a writer. I almost forgot to go to bed one night due to voraciously reading this book. Only the running out of the four candles that gave me light to read on the unelectrified summer cottage alerted me to the fact that it was well past two o'clock in the morning and it would be advisable to catch some shuteye. And TSAFEA is not Donald A. Norman's best book by far. Actually this book has been edited from essays and common sense columns written by Professor Norman and most of the issues are already familiar from the Psychology of Everyday Things and Things That Make Us Smart. Nevertheless I will be more than happy to recommend this book for my software designer friends in the future.
The most interesting chapters discuss social characteristics of machines and how a machine and its user, for example a car and its driver, form a (social) unit.

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