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Turn Your Life Into Art: Lessons in Psychomagic from the San Francisco Underground Paperback – October 5, 2021
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Over 30 years, San Francisco's underground art scene developed techniques to create magical, impossible, life-changing experiences. Today big corporations are trying to figure out how to spend millions of dollars to do what these artists and anti-artists did using nothing but time, space, and imagination. It was "a movement without a manifesto," with people discovering how it worked through trial and error. Very little was written down - until now. Caveat Magister, widely seen as one of the leading voices of Burning Man's philosophy, has written this book to explain what these experiences were, why they worked, and how you can create your own.
You Will Learn:
- What "psychomagical" experiences are, and why they can have such a powerful transformative effect
- Why rag-tag groups of weirdo artists have been so good at peak experience design, and why wealthy corporations filled with equally talented people have done so poorly
- Where "magical art" connects with the work of Jung and the Humanistic psychologists to support personal development and mental health
- How to create experiences that go beyond design and seem impossible - until you experience them yourself
- Print length388 pages
- LanguageEnglish
- PublisherBurning Man Project
- Publication dateOctober 5, 2021
- Dimensions6 x 0.8 x 9 inches
- ISBN-101734965924
- ISBN-13978-1734965926
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Editorial Reviews
Review
PRAISE FOR TURN YOUR LIFE INTO ART:
"If you're looking for more magical, peak experiences in your life, this book is a bible on how to find and create them." -Stuart Schuffman, aka Broke-Ass Stuart
"Somewhere between the wistful and the liminal, some truly enchanted experiences await you. By absorbing the lessons from San Francisco's potent underground scene, this book will reveal how to summon them for yourself and others. Hallelujah!" - Jennifer Raiser, Author, Burning Man: Art on Fire
"There is a problem with reading about the many magic moments crafted by San Francisco's long line of art pranksters, cacophonists, reality hackers, and high weirdos: if you weren't there, you did miss out. Luckily, Caveat Magister was taking notes and stealing blueprints that he now presents in this thoughtful, inspiring DIY guide. The man behind the curtain, you see, is you and your pals."- Erik Davis, Author, High Weirdness: Drugs, Esoterica, and Visionary Experience in the Seventies
"Burning Man's philosopher laureate has unearthed the philosopher's stone of transformative experience. Combining a deep understanding of jackassery and play with a scholar's command of psychological alchemy, Caveat has written the essential grimoire of experience design." - Stuart Mangrum, Director, Burning Man Philosophical Center
About the Author
Product details
- Publisher : Burning Man Project (October 5, 2021)
- Language : English
- Paperback : 388 pages
- ISBN-10 : 1734965924
- ISBN-13 : 978-1734965926
- Item Weight : 1.14 pounds
- Dimensions : 6 x 0.8 x 9 inches
- Best Sellers Rank: #587,636 in Books (See Top 100 in Books)
- #820 in Human Geography (Books)
- #1,129 in Medical Social Psychology & Interactions
- #1,517 in Popular Social Psychology & Interactions
- Customer Reviews:
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I randomly opened the book to page 98 and the above line jumped out at me. And it's absolutely correct. This whole art form is rather preposterous. But that's actually an essential part of how it succeeds. Psychomagic blooms when we're nudged out of the everyday just enough to engage with the sort of things that really shouldn't work at all. But do!
I'm in this book (briefly quoted, and even more briefly playing piano in the background of a story), so I'm not an entirely neutral party. But having been involved in producing and performing in some of the things mentioned, I can attest that Caveat has truly captured a set of principles for creating meaningful art experiences. And he has made them accessible to YOU!
Even if you have no plans to create such things yourself, there is a lot here to enjoy while you get a unique glimpse into the human condition and the potential of art to change our lives. Caveat notes early on that these experiences aren't things you can come at too directly. And the book is a psychomagical experience itself, if not quite in the same way as that participatory events that are its subject.
So Caveat circles the topic in various ways, with anecdotes, quotes, and reflections on what has and hasn't worked, all told in an engaging and highly enjoyable style. Mixed in are some bits of psychology to help explain how it works, and of course the principles that go into the design of psychomagical art. But (and this is the impressive part), the book never bogs down in theoretical territory. If the bits of Jungian psychology aren't your cup of tea, don't worry, in a few pages you'll be reading about a truly absurd circus or some other wonderfully ridiculous thing that actually happened. I can vouch for at least a few of them personally! Caveat's lively storytelling will hold your interest throughout the book.
If I were to criticize something here, it would be that I wanted more from part 3, which discusses the relationship of these psychomagical experiences to society. It's the smallest part, and it feels like there could be another whole book there. But I'm a bit biased as this is a particular area of interest for me. Perhaps there will be a sequel one day! Parts 1 and 2 are the meat of the book, and they are cover their territory thoroughly. Part 3 certainly does its job by examining the societal aspects enough to point to more areas to explore. After all, this is an emerging art form, and there is much yet to discover.
"Turn Your Life Into Art" is your chance to learn what we've learned so far, and become part of the psychomagic yourself!
It made me want to stay up half the night with strangers, follow chalk markings on the sidewalk, and create a beautiful experience for someone I care about.
This, despite these facts: I have never been to Burning Man; I went to some of the parties referenced and was angered by how irresponsible they were; I go to bed at 10pm; I consider my whimsy meter broken and roll my eyes at the term “immersive”; and because I came out of the “scene” referred to in the book wishing that people would get over themselves already and make some fun art experiences that weren’t Jungian psychotherapy sessions.
But reading about all of these magical moments—even the failed ones—held up my 2022 life in sharp relief. Post-Latitude, post-Ghost Ship, and “post”-Covid, I realized that don’t know how to access that world anymore, and WOW does that make me sad.
That realization helps me see that I haven’t really put that part of me to rest yet. So. Time to wake up a little, and get to work.
I dog-eared the hell out of this book.
The author has long experience creating and participating in psychomagical events, and takes great care to trace their roots and give detailed examples. The breadth of his experience, from the dusty streets of Black Rock City to his own backyard, is chronicled with great care. The writing is both deep and amusing, and the situations described will hold your attention while slowly uncovering keys to the process and psychology of psychomagic. This book is unique, whether you actually wish to turn your life into art, or want only a peek behind the curtain to see how others plan life-impacting events. I enjoyed every word.
If I could give this book more stars, I would.
It is a subtly dense book. While you can read the tales and explanations in a leisurely manner, I believe it is also worthy of serious study. As I reread favorite sections for a second and third time, I picked up on nuances that have helped me understand the process better and how to apply the lessons within.
Make no mistake, you must do the work, absorb the lessons learned, cultivate your experiences, and listen to your daimon in order to become your most authentic self. This book has in essence prompted me to be detail-oriented with my art and therefore helped me creatively.
It is worth the modest price and has delivered satisfaction ten-fold.







