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How to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing Paperback – September 8, 2015
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About the Author
Jeff Brooks, creative director at TrueSense Marketing, has been writing for and about nonprofit fundraising for more than 25 years. His clients have included St. Jude Children's Research Hospital, CARE, The Salvation Army, Ronald McDonald House, Feeding America, the American Cancer Society, and many more. A propagandist for the donor-focused fundraising revolution, his previous book is The Fundraiser's Guide to Irresistible Communications.
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Top Customer Reviews
This is another great book to have in your organization's library to help train new employees or to educate others outside of fundraising about what works. Thanks Jeff, please continue writing more books!
Writing a GOOD fundraising letter - one that grabs the donor’s attention, touches her heart, and motivates her to give - now that’s hard work. And it happens a lot less often.
Jeff Brooks (disclosure: a longtime colleague and friend) has been writing the best kind of fundraising for many years. He knows what sets fundraising copywriting apart from every other kind of writing. And fortunately for us, he’s willing to pull back the curtain on the counterintuitive world of fundraising to help you focus your fundraising where it should be focused … not on your organization, not even on your cause … but on your donor.
Jeff takes the guesswork out of writing by explaining how to tell a story effectively, how to build a compelling offer, even what to do when a problem feels too big to solve (“How can my $25 cure cancer?”). Along the way, you’ll learn why fundraisers write in that style that makes English teachers cringe, why humor and symbolism almost never work, and how to defend your work to your director, board, or client.
Jeff is a great writer, but also (and also) a great teacher. Whether you’re new to the discipline or have been in the field a long time, I’ll bet you will learn a lot from this slim book, and gain a new appreciation for the value of your work. I know I did.
Most Recent Customer Reviews
Read it again.
Make your executive director read it.