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How to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing Paperback – September 8, 2015
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About the Author
Jeff Brooks, creative director at TrueSense Marketing, has been writing for and about nonprofit fundraising for more than 25 years. His clients have included St. Jude Children's Research Hospital, CARE, The Salvation Army, Ronald McDonald House, Feeding America, the American Cancer Society, and many more. A propagandist for the donor-focused fundraising revolution, his previous book is The Fundraiser's Guide to Irresistible Communications.
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This is another great book to have in your organization's library to help train new employees or to educate others outside of fundraising about what works. Thanks Jeff, please continue writing more books!
I only wish it had spent more time on the tension of messaging the donor as hero and how to balance that messaging, perhaps in other forms of communication with the donor. We all want to raise money the most effective way possible. But, a problem -> solution, where the solution is always money, over and over and over again, leads to a dysfunctional perception of those being served and the role we all have in serving people. We end up with donors who feel like heroes because they wrote checks, and believe that's how you solve life's problems because that the implied message of our appeals over time. The reality is that they need to love people first and write checks second. How do you deal with that tension in your overarching communication with donors?
Most recent customer reviews
Read it again.
Make your executive director read it.
Writing a GOOD fundraising letter - one that grabs the donor’s attention, touches her heart, and...Read more