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Turning the Future Into Revenue: What Business and Individuals Need to Know to Shape Their Futures Hardcover – July 28, 2006

3.9 out of 5 stars 8 customer reviews

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Editorial Reviews


“It was clear, well-written, and the points followed logically from each other.” (Long Rang Planning, July 2007)

"...clear, well written...we can thoroughly recommend the book as it covers an important topic in an informed way." (Long Range Planning, 40/2007)

“We can thoroughly recommend the book as it covers an important topic in an informed way”. (Long Range Planning , March 2008)

From the Inside Flap

In business, it always helps to know what's coming. How can you take advantage of the business opportunities of tomorrow if you aren't planning for that tomorrow today?

In Turning the Future into Revenue, noted futurist and business consultant Glen Hiemstra explores the global changes that will revolutionize business and reveals the ways individuals and organizations can profit from those coming developments. Surprising demographic shifts, energy shortages, new technologies, environmental changes, and issues of race and religion will change the way we live. They will also lead to new and exciting business opportunities. Only those who foresee those opportunities will be in position to take advantage of them.

Hiemstra begins by offering a primer on the most important and surprising trends of the future and what effects they will have on people and businesses. Then he describes the kind of organizational planning required to be fully prepared. He outlines a structured three-stage future planning process that involves developing the ability of foresight, choosing a future direction, and deciding on a set of strategies that will get you there. This isn't the kind of planning you can manage over the course of a weekend retreat or during a round of golf. It takes time and effort.

What about the kind of short-term planning that affects the bottom line every day? Turning the Future into Revenue shows that short-term planning is generally much more effective when it's based on a long-term vision of the future, rather than on a quest for quick profits or market share. Hiemstra shows that the best way to develop short-term strategy is to work backwards from your long-term vision. It may seem contradictory, but the future isn't a one-way street; you can shape it with the right strategies today.

The most successful companies over the long-term will be those that not only anticipate near-term economic shifts, but those that take a much longer view than the current emphasis on organizational speed and agility encourages. Whatever comes, the future will certainly be a challenge. If you and your organization want to seize that future first, Turning the Future into Revenue offers invaluable insight on what will happen next—and how to predict, shape, and profit from it.


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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (July 28, 2006)
  • Language: English
  • ISBN-10: 0471792934
  • ISBN-13: 978-0471792932
  • Product Dimensions: 6.5 x 1 x 9.1 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,495,355 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By M. Safford on August 19, 2006
Format: Hardcover
There are actually three different but interrelated stories woven together in Glen Hiemstra's very topical "Turning the Future into Revenue: what Businesses and Individuals Need to Know to Shape Their Futures". The first story explains how an organization - be it a company, government agency or non-profit - can do a better job of positioning itself to manage successfully whatever future world may occur by applying several carefully crafted tools and methods. The second story offers similar advice to individuals to apply these same tools and methods to preparing themselves personally for the future. In reality, the key to both of these approaches is the realization that through our own actions and choices we are constantly all creating the future, so we might as well do so in a positive and insightful manner rather than randomly.

The third story offers Glen's own personal perspective on the primary events, developments and trends (or EDTs) that will shape all of our futures, and how to start adapting today to take advantage of them. In particular, two concepts stand out. The first concept is the very real threat that global warming and pollution pose to the environmental balance of the planet and why reversing this threat now will both help us survive as a species and provide remarkable business opportunities as well. The second concept is the importance of equity; of sharing the abundance of income, goods and services, education and information that our modern high-tech global economy can generate more widely across the world's populations. Doing so successfully will defuse many potential friction points before they have a chance to emerge and create even greater problems for the world, particularly if this resentment feeds into fundamentalist movements of any ideology.
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Format: Hardcover Verified Purchase
Helpful read for those who want to learn about forecasting and want to see how easily one can train the brain to think ahead, in order to capture the opportunities the future will offer. Be on the cutting edge. Provides insight into how to train to see opportunites, how to think of situations to always come out with a win. Not too difficult fo the dedicated student.
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Format: Hardcover
I was personally diappointed by this book. I saw it advertised in The Futurist and went out and got it immediately. The first part of the book on trends was decent, summarizing five key trends to expect in the future. However, the book failed to deliver on its promise of "turning the future into revenue". If your looking for practical suggestions on how to capitalize on these trends look elsewhere.

The second part of the book was disappointing. It basically summarized what dozens of other books have already covered about defining a strategic vision, strategy, and short term wins to help move towards the future.

The third part of the book was just downright atrocious, with the author injecting his personal views about religion. For a classic book that does much more to cover the details of setting strategic direction, read "Competing for the Future" by Gary Hamal.
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Format: Hardcover
I can't stop thinking about this book! It's readable, entertaining, and brimming with incredibly astute insights and ideas. Overall, I had an amazing paradigm shift because of it.

As a future expert, Hiemstra describes both obvious and unobvious features of the future - like the population, oil, aging, nanotechnology, etc. That part of the book is fascinating and a great read in itself. But instead of just describing possibilities and probabilities, he explains how we create the future, and how the future in turn creates the present. That's where it really gets interesting. He even explains how to "be your own futurist," and how to create your career based on where the future is. It's truly inspiring. I was one of those people who never bothered to think about 15 or 20 years down the road, but now I realize that I MUST think about it. Honestly, this book changed my life. Very exciting!

Definitely check out this book. Even though the title is about profiting from the future, this book isn't just about profit, it's really about creating the world we want for ourselves (and creating some wealth while we're at it) - as individuals, and as a society. Highly recommended.
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