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Lewis Blackwell

Twentieth-Century Type, New and Revised Edition Paperback – June 10, 2004

by Lewis Blackwell (Author)

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An updated and expanded edition of a classic book on 20th-century graphic design

Twentieth-Century Type surveysthe significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples—more than two hundred of which are in color—the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.

This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field’s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.

Print length

216 pages
Language

English
Publisher

Yale University Press
Publication date

June 10, 2004
Dimensions

8.3 x 0.82 x 11 inches
ISBN-10

0300100736
ISBN-13

978-0300100730
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Editorial Reviews

About the Author

Lewis Blackwell is International Creative Director at Tony Stone Images. Formerly publisher and editor of Creative Review, his books include The End of Print (2000); David Carson, 2nd Sight: Grafik Design After the End of Print (1997), and (with Neville Brody) G1: New Dimensions in Graphic Design (1997).

Product details

Publisher ‏ : ‎ Yale University Press; Revised ed. edition (June 10, 2004)
Language ‏ : ‎ English
Paperback ‏ : ‎ 216 pages
ISBN-10 ‏ : ‎ 0300100736
ISBN-13 ‏ : ‎ 978-0300100730
Item Weight ‏ : ‎ 2.38 pounds
Dimensions ‏ : ‎ 8.3 x 0.82 x 11 inches

Best Sellers Rank: #1,572,408 in Books (See Top 100 in Books)
- #641 in Typography (Books)
- #1,863 in Art Encyclopedias

Customer Reviews:
15 ratings

About the author

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Lewis Blackwell

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Lewis Blackwell likes to make beautiful books with inspiring ideas. Whether it is his passion for trees, which led to the bestselling Life and Love of Trees (celebrated on the Ellen DeGeneres Show and featured on oprah.com, among others) or more arcane delights in the history of typography and vernacular signage (20th Century Type and Ed Fella Letters on America), or sharing his powerful insights from the top table in photography (Photowisdom), the resulting books are always highly visual, original in thought and word, and accessible.

Lewis finds the perfect project for a book typically combines a great subject to investigate with fascinating people to work with and remarkable places to visit. He is currently working on two projects that will take him around the world, from the depths of nature to the heights of technology. Besides his writing, he has repeatedly served as chair of the Natural History Museum Wildlife Photographer of the Year award and he is the CEO of Creative Standards International, the organisation that runs the Cresta Awards.

To write to Lewis Blackwell, or to request him for talks or signings, please email him via his publishers at contact@pqblackwell.com

Customer reviews

5 star		54%
4 star		46%
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WhitNil

Like but not Love

Reviewed in the United States on January 5, 2016

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This type book wasn't as helpful as the others (solely in my opinion as a graphic design student). The teacher required this book for the semester yet it was hardly used and I never found myself resorting back to much information this book provided like I have other type books I have purchased previously. Not a fail but not a 5 star.

One person found this helpful

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Anne Schoennauer-Dixon

Five Stars

Reviewed in the United States on February 24, 2015

Verified Purchase

Just as described and fast shipping

Reviewed in the United States on June 23, 2007

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This book is one of my favorites as far as type books. It is a great reference and the layout is easy to navigate.

Reviewed in the United States on August 22, 2018

Verified Purchase

The quality is good.

Reviewed in the United States on September 12, 2012

Verified Purchase

I got this book for a Typography 1 class. We haven't really used it yet, but I'm only into my first week of class.

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meagainstme

Great Overview of the 20th Century

Reviewed in the United States on September 30, 2005

This is a great book containing a very good overview of the 20th century changes in typography. It covers everything from pre-art nouveau to postmodernism. A good resource for any design or typography library. My only complaint is that Blackwell waxes a bit too poetic on 1990's postmodernism. Also, they used a tight-fitting Helvetica for the body copy - so reading it takes some effort.

This is certainly worth having in your collection.

5 people found this helpful

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Dohyun Kim

Fast delivery and perfect quality

Reviewed in the United States on September 16, 2015

Awesome +10000000'
Love it :)

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