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Twist of Faith: The Story of Anne Beiler, Founder of Auntie Anne's Pretzels Hardcover – Bargain Price, March 4, 2008
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Anne Beiler is the founder of Auntie Anne's Hand-Rolled Soft Pretzels, the world's largest mall-based pretzel franchise. Established in 1988, the business has grown to 150 corporate staff supporting over 300 franchisees and their 950 locations worldwide. In 2004, the Auntie Anne's franchise system generated over $250 million in sales and gave over $1 million to charitable organizations. Anne's vision to serve, inspire, and give has been recognized many times. She was named one of America's 500 women entrepreneurs by Working Woman and Entrepreneur of the Year by Inc. magazine. Anne's entrepreneurial insights have also been featured on The Food Network's Unwrapped, and The Oprah Winfrey Show; and in magazines such as Fortune, Nation's Restaurant News, and Guideposts.
Top Customer Reviews
She started her first store at a farmers' market in 1988 with a $6,000 loan from her father-in-law. Her husband reworked the original pretzel recipe, created something amazing and almost immediately the business was profitable. She expanded to other farmers' markets and within a year she was licensing the business. More and more people came to her asking how they could own an Auntie Anne's store and the company kept growing at an amazing rate. By the end of 1990, there were 50 locations in nine states! She had a large extended family that played an extensive role in the growth and success of the business. Over 17 years Auntie Anne's built more than 850 locations worldwide.
So you read just that much and you think, "Wow! I want that kind of success!" Yeah, of course you do. So do I. But that's just the outward story.
Inside, Anne was fighting demons. She was still devastated by the death of her toddler daughter years earlier. She was hiding a secret from the rest of the world that was eating away at her. Her family life was strained at best; she felt disconnected from her husband and her two teenage daughters raged out of control. So much pain and guilt. You wonder how she survived it.
No doubt much of the reason was her connection to God. In a completely non-preachy or offensive way, (sometimes you mention God and people back away really quickly!), she talks about her faith.Read more ›
our own. Don't sell yourself short, because we are children of God, Trust Him always
and He will direct your path.
As a Christian, I love the fact that she is not shy about expressing her faith in God and crediting Him for helping her through all the ups and downs in her personal and professional life. This isn't just about how the best pretzels on earth came about (although that part is fascinating) but it's about family, faith and finding fortune by persevering.
After reading this book, what I realized most of all is that it's the journey that counts (not fame or fortune) and that's where you'll find your greatest blessings. Often they are right under your nose.
Most Recent Customer Reviews
Interesting story about a start up company, but it lacked depth.Published 6 days ago by Eunice Maurer
Awesome Story of a Life in the hands of a great God who leads and uses people for His glory. Thanks Anne. May you never stop proclaiming His Life of Grace and Purpose.Published 14 months ago by Ed G.
Twist of Faith is a story about the emotional rollercoaster of Anne Beiler, the founder of Auntie Anne's Pretzels. There’s no denying that the growth of her company is amazing. Read morePublished 21 months ago by Amazon Customer
Anne's story is an AWESOME testimony of the power of God's forgiveness and restoration of relationships. Thank for Anne, for sharing your story.Published on July 26, 2014 by Tiffany Ann Friedrich Seidel
Book is amazing! Every female should read this as it's showing growth on many levels!Published on July 13, 2014 by Tia
I read this book while traveling home from a family reunion family is exactly as described in this book. A read for people who are seeking hope and forgivenessPublished on June 28, 2014 by Diana Roberts
Seemed like mostly the story of her business, which was not all that interesting. But the rest was pretty good.Published on December 1, 2013 by Voracious Reader
WOW! Is all I can say! An amazing story of overcoming and watching God's hand through it all. He definitely uses everything for His glory!Published on November 25, 2013 by All For Christ