- Paperback: 240 pages
- Publisher: O'Reilly Media; 1 edition (May 23, 2009)
- Language: English
- ISBN-10: 0596802811
- ISBN-13: 978-0596802813
- Product Dimensions: 8 x 0.6 x 6 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 55 customer reviews
- Amazon Best Sellers Rank: #311,799 in Books (See Top 100 in Books)
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The Twitter Book 1st Edition
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This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations.
1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit—just do it in a smart way.
The key is to frame the link in a way that’s interesting to your Twitter followers. So instead of saying, “New Blog Post: Mundane Headline, http://yourblog.com,” try something like the examples here, each of which links back to the Bigelow Tea blog.
2. If you’re looking to get the most out of Twitter, don’t fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother?
Four Important Things to Search For
If you want really useful search results from Twitter, you have to spend some time playing with the advanced search options to figure out the relevant terms and topics people are talking about. Here are four topics to get you started:
1. Your name. It may be known as a “vanity search,” but keeping an eye on what people say about you is a smart idea. (Don’t forget that putting quotes around your name can help refine the results. Search for “Jane Doe” instead of Jane Doe.)
2. Your Twitter account name. Don’t miss messages to or about you.
3. Your company, brand or product. Peek into the minds of customers, competitors, journalists and other key constituents. If you’re a local business, use the advanced search “Location” option to narrow down results. Also, if your company name is common, use the minus sign to weed out inappropriate results. For instance, if you work for Kaiser Permanente, search for Kaiser -Chiefs to make sure messages about the band don’t overwhelm your results. (Here, a targeted search yields some relevant results.)
4. Your competitors. Get market intel and ideas.
"...appropriate for those you're trying to convince that Twitter is all the rage. The book reads like a beginner's how-to guide, which means you could even use it as a subtle way to encourage less than stellar Twitter users to improve their Twittering ways."
-- Jennifer Van Grove, Mashable.com
"As easy to grasp as a tweet, this book cuts through the tiresome twitterhype and delivers a bunch of sensible, down-to-earth material on using and enjoying Twitter."
-- Cory Doctorow, co-editor of Boing Boing and author of Little Brother
"As with anything that gains high profile popularity there are plenty of Twitter haters out there, though the role that Twitter has played in the recent Iranian elections seems to have brought more legitimacy to Twitter in the eyes of many. With popularity come books and quite a few are already out there about and for twitter, but my favorite so far is The Twitter Book by Tim O'Reilly and Sarah Milstein."
-- JR Peck, Slashdot.org
"Ever been to Nepal? Me neither. However if I ever do go, even though the aborigines who live there are just like us, I will enlist a Sherpa to guide me through the landscape and the nuances of the culture. That's what The Twitter Book is to Twitter. The Twitter community is, at its heart, filled with passionate people engaged in conversations. It's just like Main Street USA. However, culturally, Twitter is its own country with its own language. Its various conventions like DMs and hashtags sound more like retro phrases from the 1960s than the underpinnings of one of the largest social networks on the web today. However, with a quick study, anyone can jump in, engage and accomplish their goals. With The Twitter Book, Sarah Milstein and Tim O'Reilly give you everything you need to get started while leaving just enough for readers to explore on their own. It's an terrific resource I am recommending to all of our clients and anyone else who is curious about Twitter."
-- Steve Rubel, SVP/Director of Insights, Edelman Digital
"Once again, O'Reilly has put together a great, comprehensive primer. If you're ready to dive into the world of Twitter, I highly recommend this book!"
-- Tony Hsieh, CEO, Zappos
"Movie stars, media figures, captains of industry and book reviewers are doing it, but how can businesses discern the twits from the tweets? O'Reilly and Milstein present as lucid and intelligent an overview as you'd want or need. The format is concise but quite rich, and there's plenty here to convince skeptics that employing Twitter as a marketing tool is a very good way to engage customers."
-- Richard Pachter, The Miami Herald
"The 234-page guide is so helpful that many readers no doubt will tweet its praises and thank '(at)timoreilly' and '(at)sarahm' - the authors' Twitter handles - for helping people understand why Twitter is emerging as the Internet's most powerful communications vehicle since e-mail."
-- Michael Liedtkeap, Associated Press
"Tim O'Reilly and Sarah Milstein are two of my favorite tweeters, and they've just written The Twitter Book, a pleasingly-designed 240-page guide to making the most out of Twitter."
-- Mark Frauenfelder, BoingBoing.net
Top customer reviews
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I had tried Twitter and was frankly disappointed. I just didn't see what all the shouting was about.
Then I read the Twitter Book and my life changed. I know what the shouting is about. Many ways of using Twitter are shown -- indispensable tools!
This book, which is co-written by THE O'Reilly of the famous O'Reilly Books, is not just ABOUT Twitter, it is a revolutionary publication all by itself, because of how it is written.
It is written for people in a Twitter-type hurry and need for quick, simple information. I read it on my Nokia N800 little computer, but am sending off for a hard copy now to show my friends.
This is the no-BS book you are dreaming about. Don't miss it.
Before learning of this book, I had a personal Twitter account for years, but it lay idle. A few weeks ago, I decide to create a new account to support a blog that I write. By the time the book arrived, I had been active for about a week. I found about half of the first chapter I had figured out on my own, but the other half revealed easily digested, useful advice. For instance, I wish I had chosen a shorter name. At 14 characters my name when Retweeted wastes space. I wanted an easily remembered name, which on reflection doesn't matter much. Other novice advice included spending more time `listening', and finding the right people to follow. I never felt my time was wasted when I encountered something that I already knew since it took only seconds to move on. Although, I would like to think I am capable of it, I am not much of a wit on Twitter. I am also not one to tweet about the ice cream cone that I just bought. I needed to figure out what my own style would be. This had the strategic advice I needed. I needed a Twitter interlocutor, and this book was it.
As I read more chapters, I found a larger and larger percentage of the material that I had not discovered on my own including: searching efficiently, staying organized with TweetDeck, being a mindful member of the twitter community, gaining visibility, and using a host of useful third party applications.
The format of the book, and Tim O'Reilly explains this in an Amazon video, is screen shots on the left page, and commentary on the right page. Upon receiving the book, I felt that perhaps it wasn't rich enough in content. I was wrong. It is perfect. Also, as O'Reilly points out this makes it easy to produce (and update) rapidly.
Finally, I had one more surprise in store for me. I thought that I would read it in one sitting, and pass it on to a friend. There is still more advice that either I haven't tried yet, or that does not apply to me at the moment. I am not ready to let it go. I don't think this is only for absolute novices. I still have more to get out of it. I am holding on to my copy, and will revisit it down the road.
But this is not a review about the Twitter platform but about the Twitter book so i will continue on it. Some of the third party websites presented in the book are closed since the book was published or under re-construction, so i guess i wont mind reading a re-make or a part II of this manual.
Twitter is different from any other social networking site. When I first heard about it, like so many others, I had a one-word description for it: Stupid.
But millions of people can't be wrong. This book explains the philosophy behind Twitter. It offers real life examples and links to many other sites you can use in conjunction with Twitter, making it more effective.
Remember when the fax machine first came along? No way did it replace the mail service; but it proved priceless in certain situations where regular mail fell short.
Twitter is kind of like that, and this book really helps to explain it. While I'm still learning to use Twitter effectively, this book has already saved me so much wasted time of using it incorrectly.
This one just provides the very basics.
This book was way to basic for me, even though I did pick up a few new applications to use with twitter.
It does achieve its purpose and is a brief, easy to read primer to twitter 101.