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Laura Fitton
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Twitter For Dummies 1st Edition

by Laura Fitton (Author), Michael Gruen (Author), Leslie Poston (Author)
3.4 out of 5 stars (24)
Twitter can boost your business and marketing efforts, and this guide shows you how

Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.

You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers

  • The basics of signing up and creating tweets
  • Following other users and adding followers to your own tweets
  • Mastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devices
  • Strategies for enhancing business communication, marketing, and networking opportunities with Twitter

Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.

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  1. ISBN-10
    0470479914
  2. ISBN-13
    978-0470479919
  3. Edition
    1st
  4. Publisher
    For Dummies
  5. Publication date
    July 7, 2009
  6. Language
    English
  7. Dimensions
    7.4 x 0.5 x 9.2 inches
  8. Print length
    288 pages
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Editorial Reviews

Review

"Twitter for Dummies may be 266 pages long and contain an index, but it would probably help quite a few people to give it a read. Thorough." (AdAge.com, July 7, 2009)

About the Author

Laura Fitton: Laura “@Pistachio” Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The fi rst to publish a white paper on “Enterprise Microsharing” (popularly called “Internal Twitter”), she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She relaunched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), and serves clients like Johnson & Johnson, Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence.

Michael E. Gruen: Michael E. Gruen has earned signifi cant respect in the corporate sphere and within the startup community as a trusted advisor since 2003. In many cases, he has fulfi lled the role of interim Chief Operations/Chief Technical Officer with several organizations in need of innovative leadership during crucial developmental periods. In 2006–2007, Michael briefl y joined Morgan Stanley as an Analyst. Currently, Michael is CFO/COO at NOM, a Digital Services Agency, and the CEO of a new healthcare startup.

Leslie Poston: Leslie Poston is passionate about helping people and businesses fi nd their way to success via technology. As a writer, she has more than 200 ebooks and books in her repertoire and several more in development.

Product details

  • Publisher ‏ : ‎ For Dummies
  • Publication date ‏ : ‎ July 7, 2009
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0470479914
  • ISBN-13 ‏ : ‎ 978-0470479919
  • Item Weight ‏ : ‎ 15.3 ounces
  • Dimensions ‏ : ‎ 7.4 x 0.5 x 9.2 inches
  • Best Sellers Rank: #8,889,388 in Books (See Top 100 in Books)
  • Customer Reviews:
    3.4 out of 5 stars (24)

About the author

Follow authors to get new release updates, plus improved recommendations.
Laura Fitton

Laura Fitton

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Called by some Twitter's original Cinderella story or a "Queen" of Twitter, Laura "@Pistachio" Fitton is the founder of www.oneforty.com. Credited with explaining Twitter's business value to Guy Kawasaki and dozens of other tech leaders, she's been speaking professionally about the business use of Twitter since October 2007, and launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.

She's lectured on the topic at Harvard Business School, for Cornell's Entrepreneurs' Network (she is an alum) and at numerous conferences and other universities. Consulting clients include Lotus, Anthem Health, Ford and Johnson & Johnson and she's been quoted in more than 50 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek.

Even closer to her heart, Laura believes that everyone can benefit - dramatically - from what Twitter has to offer, and shares her own 'isolated mom to sought-after author' story as an example of its power to overcome isolation. The people you meet on Twitter can remove obstacles that hold us back in our everyday lives. In December 2008 she showed how Twitter can bring thousands together to achieve big change with very small donations, building five wells in the developing world with her @WellWishes holiday wish campaign for Charity:Water. She wrote Twitter for Dummies and founded oneforty in hopes of bringing this kind of opportunity to mass audiences.

On the personal side, Laura stays busy raising her daughters and stealing bits of time here and there for ice hockey, ashtanga yoga, surfing, snowboarding and rockclimbing. She's also a stroke survivor dedicated to raising awareness. Laura makes her home near Boston, MA with her two daughters and a giant Leonberger dog named Hope.

You can follow her adventures and mishaps on Twitter at http://www.twitter.com/pistachio, or learn more about how to be a part of the next @WellWishes at http://twitter.com/wellwishes.

For speaking engagements, Laura is represented by Monitor Talent. Please contact Mel_Blake@MonitorTalent.com for more information.

Customer reviews

3.4 out of 5 stars
24 global ratings

Top reviews from the United States

  • The Rebecca Review
    5.0 out of 5 stars Comprehensive!
    Reviewed in the United States on July 18, 2010
    Format: PaperbackVerified Purchase
    "Make sure that your cellphone carrier has an unlimited text-messaging plan..." ~ p.59

    I've read a few Twitter books and found them all helpful. Yet when I started reading "Twitter for Dummies" I knew it was one of the smartest purchasing decisions I've made this year! To be mild, this book is comprehensive!

    I was halfway through reading when I got hungry and headed off to a Thai restaurant for dinner. I was surprised to hear a group of young people discussing Twitter at the table besides ours. There eyes sort of lit up when they talked about it, they were in love!

    While reading later at home I started to write down all the recommended websites that enhance the Twitter experience. I have a full page of great sites to explore.

    If you use your cellphone a lot there are ways to set up "quiet time" so you are not completely overwhelmed by tweet notifications. This could get interesting if you are following thousands of people.

    Some unexpected information was about a site called [...] There I found an HDTV on a really good sale. This book also discusses and explains google alerts. Then there are places to get cool background pictures.

    One of the main messages in this book is how you can use tweeting for business purposes. Cautions and warnings are given emphasis is on making friends and solving customer problems on Twitter. There is also a quick way to invite all your email friends to start participating in all the Twitter fun.

    This book introduced me to @secrettweet which is a site where you can post your deepest darkest secret anonymously. It is a bit like reading those intriguing PostSecret books. Some of the revelations may be a bit shocking.

    By the end of reading this book, which took me three days, you will have a much deeper understanding of how to tweet following Twitter etiquette. The authors are very wise and they want you to stay safe. With this book you will make wise decisions and learn how to navigate around the site like a pro. The only other books I'd recommend you read besides this one is Ready...Set...Tweet! A Speedy Guide to Twitter: Get ready...get set up...and start Tweeting in no time. (Volume 1).

    @rebeccareview
    I tweet about new books I'm reading and other fun stuff.
    One person found this helpful
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  • Juan J. Ramirez
    3.0 out of 5 stars Useful book
    Reviewed in the United States on January 22, 2012
    Format: PaperbackVerified Purchase
    The book is good as practically all books "for dummies" are, however in the case of twitter the client applications develop so fast that I don't think anybody could write this book and keep the pace with everything that is developing. My advice: start using twitter and you will learn (And will never cease to learn).
    Juan J. Ramirez
    HotSmart Plates inventor
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  • RB
    1.0 out of 5 stars Out of date
    Reviewed in the United States on November 24, 2016
    Format: PaperbackVerified Purchase
    Old version
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  • Kevin Marks
    5.0 out of 5 stars Clear, insightful and detailed explanation of the Twitter phenomenon
    Reviewed in the United States on August 10, 2009
    Format: PaperbackVerified Purchase
    Having a stream of ideas, thoughts and emotions from people you care about flowing past that you can dip in and out of when you wish is a profound change. Twitter for Dummies explains clearly, thoughtfully and with copious examples how this quiet revolution in communications works, and how you can take part in it. The sparkling conversational tone draws you in while providing clear instructions and very sensible advice. Though a long-time Twitter user myself, I found things I didn't know here too. I'd recommend it for anyone wanting to become part of the new social web.
    13 people found this helpful
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  • Hamilton Hill
    3.0 out of 5 stars Good but .....
    Reviewed in the United States on April 2, 2013
    Verified Purchase
    It's good but totally out of date. I have no idea why the authors haven't bothered to update the on-line version, that would be worth another star.
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  • bjorn madsen
    2.0 out of 5 stars A book is not necessary for this idiotic service
    Reviewed in the United States on December 7, 2009
    Format: Paperback
    I have perused the "tweets" of people in my social circle as well as those of the famous and leaders of our society, and have come to the realization that twitter is perpetuated not by young hip technology-literate gurus but by the media and those who read Newsweek and want to feel younger by being relevant and hip to the new jive. The reality of twitter is that it is for the most point vapid and pointless, just another medium with fifteen seconds of content for the ADHD citizenship of the western world.
    As for books about twitter: If you need to read a book about twitter, you probably don't have any good reason to be using it.
    15 people found this helpful
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  • A. D. Kaye
    4.0 out of 5 stars Very useful guide to Twitter
    Reviewed in the United States on November 13, 2014
    Verified Purchase
    It covers a wide spectrum of uses for Twitter in many different applications whether for pleasure or business. It is a bit repetitive at times but covers so much information that maybe that is needed.
    It might be best to read the introductory book before moving to this one to get the best use out of Twitter.
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  • brenda m robinson
    5.0 out of 5 stars tweet tweet
    Reviewed in the United States on August 8, 2013
    Format: PaperbackVerified Purchase
    I found the book to be very informative I was able to follow all the instructions to the letter, I'm no longer a twitter dummy.# success!
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Top reviews from other countries

  • MOG
    3.0 out of 5 stars Didn't we do well
    Reviewed in the United Kingdom on March 24, 2013
    Format: PaperbackVerified Purchase
    A much needed tome, but a little bit self congratulatory, perhaps is just American vanity. For me twitter is about 'listening' to other peoples views but this book seems more inclined to those seeking the cathartic venting of ones spleen or the self promoting egotist working under the delusion that anyone gives a xxxx about what they think. That is not the books fault.
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  • WallisWol123
    1.0 out of 5 stars Dissapointing
    Reviewed in the United Kingdom on December 12, 2012
    Format: PaperbackVerified Purchase
    I ordered this book expected it to be 'New" and when it came it had a rip on the cover and first few pages and also had scratches al over the cover. The fact that this was intended for a present made it all that much worse and of course its completely unacceptable for a gift. It also looks like I'm not getting a refund either. So a complete waste of money.
    Report