- Paperback: 336 pages
- Publisher: For Dummies; 2 edition (March 29, 2011)
- Language: English
- ISBN-10: 0470930578
- ISBN-13: 978-0470930571
- Product Dimensions: 7.4 x 0.7 x 9.3 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 37 customer reviews
- Amazon Best Sellers Rank: #1,708,218 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $5.02 shipping
+ $3.99 shipping
Twitter Marketing For Dummies Paperback – March 29, 2011
|New from||Used from|
Frequently bought together
Customers who bought this item also bought
From the Back Cover
100,000,000 people are tweeting. Get them talking about yourproduct or service!
Twitter is the fastest-growing social networking service. Nowit's at the forefront of the customer experience, where customerssell to each other. This book, fully updated with new Twitterfeatures and capabilities, is packed with advice for getting peopleto spread the word about your company and its products throughoutthe Twitterverse.
Twitter 101 start here to learn how to sign up, create anaccount, write your business bio, and find people to follow
Planning your strategy identify your market, decide howto offer value to your customers, and craft your message
Making it work use tools such as HootSuite and TweetDeckto be more productive and measure your success with analytics
Tweet and retweet learn the secrets of getting yourfollowers to retweet your interesting, entertaining messages
Content them with content humanize your tweets withquality content that develops your brand story and moves beyondselling
Dominate offline too improve customer service,selectively promote deals, and become a thought leader in yourindustry
Be nice make points with proper Twitter etiquette
Open the book and find:
How Twitter works to boost your business
Strategy details you should consider
Advice on finding your Twitter evangelists
Hints for writing tweets people want to read
How to use third-party Twitter applications
Twitter dos and don'ts
Tips on using Twitter keywords
Great marketing ideas from real Twitter users
Use Twitter to communicate with your customers
Maximize your Twitter presence with unique tools
Build your network and use it to spread your message
Measure your success
About the Author
Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.
Try the Kindle edition and experience these great reading features:
Read reviews that mention
Showing 1-8 of 37 reviews
There was a problem filtering reviews right now. Please try again later.
But there is still helpful info therein. I still recommend the book.
While reading the book be sure to have your computer next to you so you can take notes, and let the words of Mr. Lacy wow and enlighten you.
The twitterverse grows faster and larger every day, don't let it pass you by. My guess is this book will pay for its self in the business you get in your first few tweets.
Another thing about this is book is that Kyle Lacy is super funny! You will be laughing all the way through this book. This is not some stuffy text book that makes your eyes feel like they are melting. This book is jam packed with info, funny jokes, comics, and real world stories.
Even though it's an older book 99% what's inside is still relevant today.
You will not regret getting this book.
The greatest facet of this book is that Kyle writes not only from his own experience as a business owner who uses Twitter as a marketing tool, but he has taken the time to gather the experiences of others from a wide variety of situations so that his book wouldn't too one-sided and could apply to anyone who is interested in using Twitter as a marketing tool.
You will get as much as out of this book as you want to, all the information you need to know is in the text. If you are at all interested in finding out how Twitter can help you, then this should be your first source for information. Thank you Kyle, for showing me that social media is changing the way we do business and build relationships, and that it is not an impossible, but rather enjoyable task to keep up with this new media.