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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online 1st Edition
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Top Customer Reviews
Seriously, how much is there really to say about a goofy web tool that only lets you send messages up to 140 characters at a time?
After reading Twitter Revolution, I realize a LOT!
While I had messed around with Twitter for about a year, I really didn't get much out of reading what a bunch of strangers ate for breakfast. I felt even less motivated to post responses to "What are you doing?" If I didn't really care what I was doing half the time, why should anyone else?
Then I realized, what I WAS doing was reading books about social media. The silly book on even sillier Twitter seemed to be one of the only ones left. My guess is that if I could sit still long enough to read Gravity's Rainbow or the Glass Bead Game, I never would have ordered the Twitter Revolution. Now, I'm so glad that I did.
Warren Whitlock and Deborah Micek opened my eyes to a world that I am now arguably obsessed with; one where ease of access to seemingly superficial engagement with others is a bridge to deeper connections.
From a business perspective, using Twitter the way Warren and Coach Deb describe makes "Permission Marketing: Turning Strangers into Friends and Friends into Customers" a reachable reality by beginning with simple ways to earn trust, learn more about each other and provide potential solutions to problems. Bringing a real voice [one that doesn't try to divide "professional" from "personal"] to ongoing conversations is refreshing and exciting.
I now better recognize Twitter as an amazing tool for doing just that and much more.
These authors are well equipped to see both sides of a contradiction. For example, talk radio was an early tremor of the New Media Revolution, because it was "participatory." On the other hand, radio is a controlled medium that silences the people. (p. 13) But Twitter takes us beyond both.
The authors bring the prosaic within reach. They tell us that Twitter is, "an unprecedented growth opportunity like never before in history." Their insights have eluded many intelligent people. For example, corporations, including even "Internet industries" are fighting against the New Media Revolution, and "didn't think about people participating." And there's proof. Upload speeds are not as fast as download speeds. (p. 15)
The authors unleash the power of unbounded creativity. Warren advertizes that he is a best-selling author, while Micek tells us she has run and sold several multi-million dollar companies. She understands that the new media are all about participation, because she has created a system that puts it on "auto pilot." (p. 255)
Be prepared for the revolution. The authors make the hard-to-believe claim that they used Twitter to write the book. Once this book is resting on your bookshelf, you will believe.Read more ›
The Twitter Revolution gives the reader the knowledge and ability to participate in the "new media" known as twitter. Twitter is a fast paced method of communicating and interacting with those you follow and who follow you. It shows you how you can step right into the twitter world and interact and learn from those you are following and who follow you.
Early in the book we learn why we should even give a darn about twitter. And than we get a clear and concise explanation of what twitter is. And that is not an easy task. Best of all, the Twitter Revolution is true to form and says exactly what twitter is, "it turned into SO much more than that." What is really cool about this chapter as with a lot of the book, Deb and Warren take advantage of their own followers to aid in defining what twitter is. So instead of just getting a book full of the ideas and thinking of the writers alone, we get the input of some of the thought leaders who are actually using what the book is talking about. Hat tip to Deb and Warren for getting twitter itself involved in the process.
The Twitter Revolution is a complete start to finish on what it is and how to use it. And, it gives you the tools both in the book and in what applications it mentions to truly take advantage of what twitter is and what it can do for you.
If there is one chapter that makes this book worth whatever it cost, it would be "ten steps to attract a flood of followers." If you don't have followers, your conversations are going to be real lonely.
Get the book and get a jump start on how to use twitter and use it right.
Most Recent Customer Reviews
Twitter Revolution really illustrates how Twitter has been embraced by the sole-proprietor marketing set. Read morePublished on February 14, 2012 by Rob Fitzgibbon
Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very... Read morePublished on December 1, 2009 by Robert Powell
This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. Read morePublished on September 7, 2009 by Brian C. Newman
Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.
I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. Read morePublished on April 22, 2009 by Scott Sylvan Bell
Warren Whitlock's "twitter Revolution" is a must for anyone wishing to fully understand and exploit this remarkable new social networking tool. Read morePublished on April 10, 2009 by John Zajaros
My health center is looking into social networking to it's primary population, college students. I bought this book to explore Twitter as a resource. Read morePublished on March 26, 2009 by Elizabeth Ritzman
If you don't have tweeps, aren't familiar with the twitterverse or haven't started tweeting, it's time to get on board with the twitter Revolution. Read morePublished on March 24, 2009 by Lisa Manyon
I first heard of twitter like for texting between Millenials in Silicon Valley.
Then I heard Dave Lakhani who is absolutely all business extol its virtues at Kevin... Read more