Top critical review
8 people found this helpful
very cute, written on twitter, not that readable
on March 26, 2009
My health center is looking into social networking to it's primary population, college students. I bought this book to explore Twitter as a resource.
It reads like a stream of consciousness between a personal coach and a marketing professional. I found that interesting but less than informative for someone trying to understand this medium. I did find a couple obvious good ideas - like their suggestion to secure your brand or name as a Twitter account. So there. you have it without buying the book!