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About the Author
Sid Hetzler is a food broker, writer, farmer, dancer. He blends these activities at his Split Tree Farm, south of Chattanooga, TN, and Atlanta, GA office. His educational degrees include an English literature major B.A. Vanderbilt University in 1962, an M.S. in Public Relations in 1973 at Boston University, and a Ph.D. in interpretive theory in 1990 from Emory University. He attended Chattanooga public schools and graduated from Baylor School there in 1958. He has managed and owned Hetzler Brokerage Co., which represents industrial food ingredient suppliers, since 1976. He enjoys dancing, reading, piano and mountain trail riding on his Paso Fino horses at his NW Georgia farm.
File Size: 849 KB
Print Length: 300 pages
Publisher: Split Tree Press; 1 edition (May 17, 2012)
Deep insight into what happened behind the scenes - what were the underlying motivations and visions of the organizers of these 2 festivals. Hetzler went on to use this research to successfully found many more festivals, and to establish social waltz as a major component of the dancing in Atlanta and the whole southeast. This book is the access to his visionary thinking.
Dr. Sid Hetzler has put together a treatise on a subject of which my knowledge was vanishingly little. As a layman I found the descriptive language rich with meanings and at times deeply difficult. It was an interesting and even exhilarating challenge. I was not only treated to new words and idioms which I gleefully investigated, I now know more about the underpinning philosophies and raisons d'etre for festivals than it was ever my destiny to reasonably expect. You may never experience a festival (fair, jamboree, circus, carnival and more) at its superficial level again. Read it. Learn from it. Enjoy it. Love it if you dare: a tour de force on the festival.
I moved to Chattanooga in 1990, and the Riverbend festival was very much entrenched. Until reading this book, I had no idea about the fascinating history behind its becoming the massive event that it is, how it came to be the festival that aims to be as many things as possible to as many people as possible. I was likewise unaware of the evolution of Spoleto in either Italy or Charleston. What a fascinating parallel/anti-parallel Sid Hetzler draws! I'll never see either event the same again.