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Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way Paperback – March, 1995
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The proliferation of desktop publishing has reawakened interest in the presentational aspects of printed communication; that is, in what writing looks like. When picking a fonts package, the image-conscious self-expresser would do well to consult Wheildon on the ins and outs of typography and graphic design; indeed, for those in advertising, his book will serve as a layout primer. In measured, detailed language, and drawing on nine years of research, Wheildon discusses page layout, typefaces, reader behavior, and more. Further, given subject matter that lends itself to insightful illustration, he accompanies the text with graphics that enhance and underscore his points at every turn. His writing seems a bit technical, even dry, at first, but detailed and crisp exposition combine with apt illustration to impart as much depth about the technical aspects of presenting printed communication as many readers may want. Mike Tribby
Many established typesetting routines actually inhibit reading comprehension: Type & Layout is the message in a fine guide which should be required reading for any involved in pairing written words with art. Editors, designers, and a range of individuals will find this packed with ideas on page layout and typefaces proven to reach audiences. -- Midwest Book Review
Top customer reviews
This book has been so helpful to me that I keep it at my desk for handy reference. For example, what kind of reader comprehension can I expect if I use 10 point font and 13 point leading? It's in the book. Where are serif and sans serif fonts best used? It's in the book . . . along with lots more.
Colin Wheildon conducted studies to determine the way type and layout affect a reader's comprehension -- and he suggests ways to use these results in order to produce better copy and layout. I know his results have helped me to do better work.
Wheildon's tone can be annoying, but the book is an easy read, and also serves as a reference.
Most recent customer reviews
1) buy this book and re-read it every year or so, and 2) never, ever mention...Read more