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A Type Primer 1st Edition

4.7 out of 5 stars 22 customer reviews
ISBN-13: 978-0130990716
ISBN-10: 013099071X
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Condition: Used: Very Good
Comment: Prentice Hall; 2002; 10 X 6.88 X 0.50 inches; Paperback; Very Good+; Light general wear; 196 Pages
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Editorial Reviews

From the Back Cover

A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.

Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.

About the Author

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

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Product Details

  • Paperback: 196 pages
  • Publisher: Pearson; 1 edition (September 22, 2002)
  • Language: English
  • ISBN-10: 013099071X
  • ISBN-13: 978-0130990716
  • Product Dimensions: 6.8 x 0.5 x 10.1 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #601,343 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By A. Walter on April 16, 2004
Format: Paperback
I found this book to be an excellent, well organized, and easy to use tool in learning the history, classification, and organization of type. It is a great text for anyone starting out in the design field as well as for the experienced designer. I never knew exactly how much care and detail went into properly setting type until I got into this book. Mr. Kane has included excellent visual examples and some extremely useful exercises to help illustrate each subject covered in the text. The book flows very well and is a pleasurable read, and there is always something new for your eyes to take in on the next page.
I had the pleasure of taking two classes taught by Mr. Kane, and he definately knows typography backwards and forwards. He, as well as his book, is a wealth of knowledge for the aspiring designer.
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Format: Kindle Edition Verified Purchase
I bought the electronic version and I somewhat regret it. Go with the paper one, things will be much better for the eyes and you can turn to the pages you want easier. Sometimes when I zoomed on the ebook it becomes distorted/blurry so get the paper version.

Lots of information on structure as well and what goes into the typefaces and such.
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Format: Paperback
A great book that introduces to the beginner many of the sensitivities that one ought to have when working with type.
It gives many great practical examples and exercises that makes one appreciate type on many levels.
As one who is taking a class in Typography, this is a great book to have by one's side.
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Format: Kindle Edition Verified Purchase
This is an excellent introductory text on typography, both in terms of content and design of the book. I continuously come back to this book for examples on typefaces, terminology specific to describing the qualities of type, and history of classic typefaces.

To anyone who is starting out in graphic design, I highly recommend this book.
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Format: Paperback Verified Purchase
Clean and clear: this book walks you through a few simple exercises, such as typesetting a recipe. Very clean, grid-based modernist design with beautiful proportions in classic red, white and black (but a very sumptuous, warm red was chosen). This is a great primer for design students. Takes a slightly different tact than other classics such as Designing with Type 5 (also great).
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Format: Paperback Verified Purchase
I bought this book for a typography class. It is a must have for anyone pursuing a career in graphic arts or design. A great reference guide for beginners and professionals alike and has a beautiful layout. My only gripe is that there is no hardcover available for the 2nd edition.
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Format: Paperback Verified Purchase
Took a Typography class with John Kane the author and it was extremely helpful for his class. We covered a lot that was included in the book. The materials in the book help you develop a basic understanding of how typography really works, and it did help me learn a lot. I would highly recommend this book not only for his class, but to get a better understanding of how typography works.
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Format: Kindle Edition Verified Purchase
I've loved type for a long time, and hoped to find a book that would frame it in a simple, but insightful package. This book did just that. I feel like I have enough to understand the language of the industry and really begin a healthy course towards progress in the profession. Thank you.
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