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on January 16, 2015
Well designed, great examples, excellent lesson, great exercises. The reader MUST read the small print--some of the examples are what NOT to do, but to people who just gloss over the material, they may not catch the examples demonstrating design flaws, or note there are things not to do. Would love to see a version of this book tied to a a book on how to use Indesign so one would get a how to on both design and use of the tools.
1 helpful vote
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on March 2, 2014
Terrible! The page numbers do NOT correlate with the page numbers in the actual book! Makes it very hard to follow with the instructor in class! Bad bad bad. I will not buy another book for school from amazon's kindle!
1 helpful vote
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on July 11, 2014
I'm so glad I purchased this book on amazon and not at my bookstore. I saved $40 and the book was practically new. I love the book and would ob paid more I'm just on the budget of a student right now.
1 helpful vote
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on October 18, 2013
Great information and reference for someone starting out in graphic design. Easy to read. Lots of examples of different types of fonts and how to recognize and use them.
1 helpful vote
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on July 9, 2015
Boring
1 helpful vote
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on May 23, 2013
Great book, very informative and a must have for every graphic designer starting out or veteran to just add to his/her book collection.
1 helpful vote
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on December 31, 2014
It was okay.
1 helpful vote
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on September 9, 2014
Came to me as good as new!
1 helpful vote
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on November 6, 2006
The author teaches at SVA, where I'm a student. I had hoped the exercises in this book would improve my skills, but it's really for beginners, giving an overview of the basic principles. And the exercises aren't of much benefit without anyone to critique the results. There are better books out there for a general overview (re: typology).
3 helpful votes
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on July 28, 2010
This book is a welcome addition to the literature--linking typography and graphic design in a concise, well-written format that is easily understandable to most readers.

The section on history was particularly useful. While a more comprehensive history of typography can be found in other works, Strizver provides a remarkably complete and useful summary on this topic at the beginning--without overwhelming the reader.

Strizver improves on similar works such as "Desktop Publishing by Design," and "Dynamics in Document Design" by providing relevant, contemporary examples of typography in graphic design for the reader. The layout introduces readers to various topics in a useful manner--less confusing than similar works such as Colin Wheildon's "Type and Layout."

Perhaps the aspect of the book that most distinguishes it from similar works is how the author links typographic concepts with down-to-earth "how-to" instructions. Most works on typography discuss the uses of hanging punctuation and adjusting kerning. Few tell the reader how to do it. Strisver accomplishes this with Mac screen captures that show readers exactly how to integrate these techniques into their writing and designs.

Perhaps the only drawback to the book is the fact that the computer-based instructions focus on Mac users. Strizver also provides some basic information for PC users, but Mac users will get the most out of the "how-to" drills.

However, this book will be useful for all skill levels. For beginners, it provides a complete overview of basic typographic concepts through prose that is very readable. Those familiar with typography will increase their knowledge and even advanced designers could benefit from Strizver's useful instructions--especially as a reference work. The book also includes exercises at the end of each chapter, making it a candidate as a textbook for teachers of graphic design.

Whether you are an expert, a competent graphic designer, or someone simply looking to improve the appearance of your documents, I would recommend this book.
5 helpful votes
6 helpful votes
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