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Typography Essentials: 100 Design Principles for Working with Type (Design Essentials) Paperback – September 1, 2011

4.4 out of 5 stars 28 customer reviews

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Frequently Bought Together

  • Typography Essentials: 100 Design Principles for Working with Type (Design Essentials)
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  • Layout Essentials: 100 Design Principles for Using Grids (Design Essentials)
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  • Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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Editorial Reviews

About the Author

Ina Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine. Ina frequently lectures on topics related to magazine design and typography, including Toronto, Atlanta, Denver, Moscow, Amsterdam and Calgary.

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Product Details

  • Series: Design Essentials
  • Paperback: 208 pages
  • Publisher: Rockport Publishers; Reprint edition (September 1, 2011)
  • Language: English
  • ISBN-10: 1592537405
  • ISBN-13: 978-1592537402
  • Product Dimensions: 8.5 x 0.6 x 11 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #602,371 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
It is very pretty and has great examples. Each principle is one page with a blurb and an example, I thought there would be more content, more text book like. Definitely an accessory book, not a main study book.
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Format: Hardcover
You can never learn too much about typography. When designers ask me what I recommend for them to improve their craft, I always tell them to study type, take a type class, or buy a type book. Now thanks to Ina Saltz, all I have to do is tell them to buy a copy of Typography Essentials. So many books deal with either the form or function of typography; this one fuses both perfectly. With its elegant system of presentation and organization, strong visual examples, and a sense of both art and science, Typography Essentials is the one book that no graphic designer should be without. It's just that good. Most importantly, it's typography for the working designer, type meant to work, to inform, to engage, to function. Get a copy of this book for yourself immediately, and give one as a holiday present to your favorite art director.

About me: I've been a publication art director for 30 years, have art directed Entertainment Weekly, Fortune, Real Simple, Vibe, New York, Details, and many more.
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Format: Paperback
This is a book I purchased early on in my studies of typography. I was reading "Stop Stealing Sheep" and starting to grasp the fundamentals of typography and I wanted to see more applications of the concepts introduced. "Typography Essentials" is the perfect companion to "Stop Stealing Sheep". There are many more samples and examples in "Typography Essentials" and it augments the fundamentals introduced in "Stop Stealing Sheep". If you are trying to decide which of the two books to start reading, I would probably say to read both. The advantage of "Typography Essentials" is there are various examples that can be used as inspiration when starting a new project.
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Format: Hardcover
Typography Essentials is a must-have companion for anyone who cares about type--from the experienced pro to the beginning student. The book is cleverly organized by the myriad of ways one can think about letterforms accompanied by eye-stopping current examples to prove it. The text is smooth and clear with insightful thoughts on how to use type to solve graphic problems.
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Format: Paperback Verified Purchase
This is a really good book. I would say it gives a solid introduction to typography. It is well written and easy to read. A nice book to keep around for reference. It is affordable and I am glad that I bought it.
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Format: Paperback Verified Purchase
Had to get this book for school but it's really helpful and has a lot of great tips and ideas for basic typography.
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Format: Paperback Verified Purchase
just as described.
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Format: Paperback Verified Purchase
Good book!
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