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Typography Workbook: A Real-World Guide to Using Type in Graphic Design Paperback – November 1, 2006
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About the Author
Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.
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Top Customer Reviews
But, Timothy Samara's Typography Workbook comes close, and, in some ways, is equally useful. (The two books complement each other quite well).
Samara manages to combine the technical with the inspirational. His tutorials on typeface design and layout are compellingly written and informative, but where the Typography Workbook realkly shines is the glorious color reproductions of type in use. Nothing communicates like color illustrations, and the Typographic Workbook contains hundreds of samples.
The Typography Workbook is an ideal choice for student or faculty alike. Text has been concisely edited, permitting large visuals to illustrate the points being made, as well as alternative approaches. Use it as an introductory text, a practical guide next to your computer, or for inspiration when needed.
The typographic theory in the first half is helpful to understand the basic principles of how our ability to read text is affected by size, spacing, etc. Ironically, most of the text in the book is set very small and is difficult to read.
There is no discussion of the history and classification of type.
I would title the book "A sexy picture book of modernist graphic design: with superfine critical theory and analysis"
I'm still a student, but I suspect that other styles besides this modernism are still in demand. Try looking at the packaging in a natural foods market, go to a pub, look at wedding invitations, or look at book covers, everything from children's books to mystery novels. I doubt what you see will look much like what's in here. I believe there's a market for this style, too, but I think this book is way too narrowly dedicated to it.
If you want a more practical, broad-based book. I recommend Exploring Typography (Design Exploration Series) It has a catalog of historically important typefaces, many still in use, as well as exercises, and it's much more readable (no magnifying glass required).
You'll learn how to dynamically break up space on your page. How to place your headings and paragraphs. If you want to start making informed design decisions, rather than just plonking something down till it "looks right", then get this book. As a designer, it's our job to communicate an emotion, thought or idea when our audience looks at our work.Read more ›
Most Recent Customer Reviews
This is a fun book, I learned so much from it! I was provided this book for free in exchange for a fair and honest review, but I bought one for a friend it was so good!Published 9 months ago by D. Gillmo
Really cool textbook. It's a lot more interesting than I thought it'd be.Published 19 months ago by Alyssa
I enjoyed this book. Very useful for teaching introductory students.Published 22 months ago by Rick W.