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on May 9, 2017
Great introduction for people who don't really know much about UX Design. It was well written, pretty funny, and valuable. Only downside for me was that it seemed a little bit repetitive. Still worth the read though!

The introduction of the book talked about what Lean UX is and isn’t. It was compared to Agile Design and User-Centered Design, which meant nothing to me, to be honest. The actual definition was irrelevant to why I was reading this book - I care more about the practice and benefits of Lean UX. But the rest of the book got into the meat of that.

Lean UX can be summarized into 3 principles:

1. Do research. Ask questions, make hypotheses.
2. Validate. Answer questions, test hypotheses.
3. Iterate. Take answers and data, and then make adjustments.

Research is extremely important not just because it tells you whether your product or service is viable, but because it saves you time and money. The key to Lean UX is doing research and avoiding problems before they come up. Don't waste your resources.

"Lean UX isn’t about adding features to a product, it’s about figuring out which metrics drive a business.”

The author talked about the 2 different kinds of research you can do: quantitative and qualitative. "Quantitative research tells you what your problem is. Qualitative research tells you why you have that problem."

Quantitative research is about getting statistically significant data about a potential feature or workflow - like A/B testing. Qualitative research is about listening to what the user has to say. You have to pay attention to what they do and how they use your product. Looking over someone's shoulder while they use your product is a great way to do user research.

The best way to figure out if you product is any good is to hand your product over to the people and observe how they use it. The worst way is to ask people if they would use it. The main reasons for this are because we as consumers don't really know what we want and our dollars speak louder than our words.

Another thing I liked from this book was this set of questions we should ask when determining if a landing page has good UX:

1. What does the user think this product does?
2. Who does the user think the product is for?
3. Can the user figure out how to get the product?

It seems simple, but those questions are golden. I think they apply not just to UX designers and marketers, but also to authors, video producers, and a whole slew of other people. Think about The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman. Make sure you can answer these questions about yourself as a professional.

Another important aspect of UX design is making sure that you're starting with problems, not solutions. Bad starting point = "Let's add commenting functionality to the product page!" Good starting point = "Users aren't able to communicate with each other, which affects their engagement with the product."

All in all, good book. This is extremely accessible to lay people and most valuable to anyone working in the startup realm (especially marketers and business dev folks). If you're already a UX designer or you've read a fair amount of stuff on UX, you probably won't find this novel at all.
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on July 30, 2013
As I am currently participating in a startup accelerator program for a new business called PressBaby, the "Lean" series of books has been recommended many times. I just completed a third book in the "Lean" series: Lean UX for Startups by Laura Klein. When I started this book, we were in the phase of the program where we were thinking about how the end user would be interacting with our product and realized that we were just making guesses at what they would do and building within our own development skills limitations. Lean UX for Startups confirmed that we were approaching it all wrong and chastised us for even thinking that we could possible proceed with any kind of success along the route we were currently on. The majority of the book is about research and testing. I was looking for UX principles with hard and fast rules we could follow for developing a successful product. I quickly learned that there is no such thing. There is only test and learn, and then test and learn some more. I highlighted 54 passages from this book. Here are a few of my favorites:

"If you get nothing else from this book, please remember these three key points: (1) User research. Listen to your users. All the time. I mean it. (2) Validation. When you make assumptions or create hypotheses, test them before spending lots of time building products around them. (3) Design. Iterate. Iterate. Iterate."

"Climbing to the top of the hill you're on gets you higher, but it doesn't always maximize your altitude. Sometimes you need to find a taller hill."

"It's probably not worth your time to fret and sweat over every single pixel on every single new page, mostly because you should always plan on iterating. When you're a startup, any new feature may be killed or transformed in a week's time."

"...visual design can screw up interaction testing. If your tester has an immediate positive or negative reaction to the visuals, you're going to get different information than you would if she could effectively ignore the visuals. Grayscale wireframes or Balsamiq-style sketches make it much easier to ignore the look and concentrate on the interactions."

"Visual design is how something looks. Interaction design is how something works."

"A useful wireframe, in my opinion, needs to include all the copy, buttons, calls-to-action, and navigation elements of a real product. It doesn't have any visual design yet. That comes later. But it's definitely where you're taking all the elements that you sketched out and making sure that they not only fit together on one screen but that they also hold up throughout an entire feature or product."

"Lean UX always has a measurable goal, and you should always figure out how to measure that goal before you start designing. If you don't, how will you know that your design worked?"

"Trust me, people will forgive ugly faster than they'll forgive unusable. Whatever you decide to cut, don't cut getting customer feedback during your development process. If you ship something that customers can't use, you can go out of business almost as fast as if you hadn't shipped anything at all."

"Patterns start to emerge in usability research after the first few tests. After five, you're really just hearing all the same stuff over and over again."

"The single greatest mistake you can make at this point is to start off by telling the test subject what you're working on and how great it will be for him. Nothing will bias a session faster than you trying to sell him on your ideas. You're not there to talk. You are there to listen."

"Start off by asking them to show you how they currently perform some tasks that relate to the problem you're trying to solve."

"...this may sound cryptic, but sometimes the best types of problems to solve are the ones that the users don't really know are problems until you fix them."

I recommend this book for anyone working on a startup or even just in general working in web development. Even larger, established web companies need to start thinking more like lean startups in today's digital environment.
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on November 29, 2014
Easy to read, great advice and tips if you are launching a start-up.
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on April 27, 2016
Good book on the topic!
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on December 18, 2013
Interesting take on User Experience that every Product Management professional should read about.
Valuable takeaway is the POV that the focus should be in validating hypotheses over fulfilling a wish-list that may often be a regurgitation of commonly available features.
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on September 23, 2013
UX is a design framework that enables high speed product design ... This is a great starter play book that gives you permission to go for it,
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