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My boss challenged me to figure that out and through this book ( and a few others in the series like Lean Customer) I realized w
on October 16, 2016
I work for one of the largest companies in the world. We have tons of ideas, too many. What we didn't have was a way to prove that people wanted the ideas. My boss challenged me to figure that out and through this book ( and a few others in the series like Lean Customer) I realized we had all the pieces in the company already, we just needed to tie it all together.
As an engineer I also used to take the mindset that only the consumer research folks in the company could talk to customers. Now I try and talk to 3 a week. Ideas are rarely the issue which is the focus of many other books.
I came out of too many brainstorming sessions thinking what a waste of time. I replaced those with the alignment meetings mentioned in this book.
As an engineer I also used to take the mindset that only the consumer research folks in the company could talk to customers. Now I try and talk to 3 a week. Ideas are rarely the issue which is the focus of many other books.
I came out of too many brainstorming sessions thinking what a waste of time. I replaced those with the alignment meetings mentioned in this book.
on August 31, 2016
Valuable information with a great voice and tone!
on August 24, 2016
I thoroughly enjoyed this book. It explains UX design in the context of lean startups. It’s a great read for anyone, even if you don’t work at a startup. And it made me laugh out loud several times as I was reading. (I listen to Laura’s podcast, What is Wrong with UX, so I’m familiar with her sarcastic sense of humor.)
Laura shows you how to validate hypotheses with UX tools like user research. She goes into detail about the different user research methods out there and when to use them.
I’m glad Laura also explains an MVP. Contrary to popular belief, an MVP is not the s***tiest version of your product you can ship. An MVP is the smallest thing you can build to validate or invalidate a hypothesis.
Laura uses funny stories and examples to illustrate her points. I appreciate her analogy “fixating on the cupholders.” Fixating on the cupholders is like building a car that doesn’t have any brakes, yet focusing on how to design the cup holders. This analogy refers to when teams channel time and money into building the wrong things, such as building low priority features.
Laura talks about fixating on cupholders in the context of startups, but I’ve seen this happen outside of startups.
I also appreciate Laura’s approach to new product ideas. Laura says, don’t try to come up with brilliant product ideas out of thin air. Instead, think about every product as a solution to somebody’s problem.
This book is packed with great stuff for entrepreneurs and UX designers. Do yourself a favor and read it. :)
Laura shows you how to validate hypotheses with UX tools like user research. She goes into detail about the different user research methods out there and when to use them.
I’m glad Laura also explains an MVP. Contrary to popular belief, an MVP is not the s***tiest version of your product you can ship. An MVP is the smallest thing you can build to validate or invalidate a hypothesis.
Laura uses funny stories and examples to illustrate her points. I appreciate her analogy “fixating on the cupholders.” Fixating on the cupholders is like building a car that doesn’t have any brakes, yet focusing on how to design the cup holders. This analogy refers to when teams channel time and money into building the wrong things, such as building low priority features.
Laura talks about fixating on cupholders in the context of startups, but I’ve seen this happen outside of startups.
I also appreciate Laura’s approach to new product ideas. Laura says, don’t try to come up with brilliant product ideas out of thin air. Instead, think about every product as a solution to somebody’s problem.
This book is packed with great stuff for entrepreneurs and UX designers. Do yourself a favor and read it. :)
on August 4, 2016
Really helpful and inspiring book
on June 5, 2016
A lot of it seems regurgitated from the other Lean series. Why would Eric Ries publish another book that's overlapping?!
on May 13, 2016
I've read similar books in the past. I had a hard time reading this one.
The first opening pages of books like this can be pretty watered down, drawing on information from various sources, nodding to similar concepts in the industry, setting a stage for where things came from and where they are going. That's fine. But I didn't really see the content pick up from there. I felt like it never even got off the ground. The content here seemed to just draw parallels from other sources. I think the preface said it best, that this book was just combining Agile and UX and CS into a new book. That's exactly what it felt like. Summaries of summaries with some narrative and examples peppered in, with no real value at hand. Lots of filler, little substance.
I didn't get into the writing style. The narrative and tone were awkward at times. I found a quite a bit of the dialogue oddly informal and bizarre. The cadence was jagged.
To be honest, I started scanning after the first couple chapters waiting to get to the meat. By the middle of the book I just stopped reading altogether. There may be some great chapters later on in this book. I didn't get that far.
The first opening pages of books like this can be pretty watered down, drawing on information from various sources, nodding to similar concepts in the industry, setting a stage for where things came from and where they are going. That's fine. But I didn't really see the content pick up from there. I felt like it never even got off the ground. The content here seemed to just draw parallels from other sources. I think the preface said it best, that this book was just combining Agile and UX and CS into a new book. That's exactly what it felt like. Summaries of summaries with some narrative and examples peppered in, with no real value at hand. Lots of filler, little substance.
I didn't get into the writing style. The narrative and tone were awkward at times. I found a quite a bit of the dialogue oddly informal and bizarre. The cadence was jagged.
To be honest, I started scanning after the first couple chapters waiting to get to the meat. By the middle of the book I just stopped reading altogether. There may be some great chapters later on in this book. I didn't get that far.
on March 17, 2016
My go to book for anyone doing UX in a startup.
