- File Size: 10679 KB
- Print Length: 186 pages
- Publisher: Broadsuite, Inc.; 1 edition (July 15, 2015)
- Publication Date: July 15, 2015
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B011RWDM18
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,347,324 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$16.95|
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The Ultimate Field Guide to Digital Program Management Kindle Edition
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|Length: 186 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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If you haven't already, do also check out two other books they wrote separately: Evolve by Newman addresses old vs. new marketing and why you need to stay on top of all technology can do - and not do - for you. And Social Media ROI by Blanchard is a possibly more in-depth look at revenue as it relates to social media marketing or business processes and offers formulas you can use to determine the true ROI of all your digital efforts. Put together, this trio of books offers a solid education from two consultants in the trenches that can help shift your perspective from feeling aimless or a little clueless about what is working, into high performance with the confidence that you are keeping what matters in mind with all your programs. What you learn will help you justify the costs and prove results to your superiors.
SM ROI: http://www.amazon.com/Social-Media-ROI-Measuring-Organization/dp/0789747413/ref=sr_1_1?ie=UTF8&qid=1443124327&sr=8-1&keywords=social+media+roi
Read it in one sitting - it was that good (didn't want to put it down and that's rare)... this is a great read for anyone in sales, marketing, social, digital and interested in being better... there are real-life, usable examples, strategies and tactics to be successful and leverage from...