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Ultimate Guide to Email Marketing for Business Paperback – May 15, 2018

4.0 out of 5 stars 10 ratings

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  • Ultimate Guide to Email Marketing for Business
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Editorial Reviews

From the Back Cover

Send Better Email. Build a Better Business.

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes―not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.

By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to:
  • Use free content to encourage people to subscribe to your email list
  • Develop conversion funnels that drive people to buy from you or sign up for your webinars
  • Save time and keep subscribers engaged with your brand with email automation
  • Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time
  • Test your messages and analyze your performance using key metrics to improve your results
  • Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience
  • Understand the laws and deliverability rules you must follow and tools to help you along the way

About the Author

Susan Gunelius is CEO of KeySplash Creative Inc., a marketing communications, and strategic branding company. She has authored a dozen books about marketing, branding, social media, copywriting, and technology and is the Founder & Editor in Chief of WomenOnBusiness.com, a blog for business women.

Product details

  • Item Weight : 1.05 pounds
  • Paperback : 230 pages
  • ISBN-10 : 1599186233
  • Product Dimensions : 8 x 0.7 x 9.9 inches
  • ISBN-13 : 978-1599186238
  • Publisher : Entrepreneur Press (May 15, 2018)
  • Language: : English
  • Customer Reviews:
    4.0 out of 5 stars 10 ratings

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Reviewed in the United States on June 11, 2018
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Reviewed in the United States on May 22, 2018
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A Mat
5.0 out of 5 stars Really well written
Reviewed in Canada on January 18, 2019
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