- Series: Ultimate Series
- Paperback: 268 pages
- Publisher: Entrepreneur Press; Second edition (February 3, 2015)
- Language: English
- ISBN-10: 1599185466
- ISBN-13: 978-1599185460
- Product Dimensions: 8 x 0.8 x 9.8 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 111 customer reviews
- Amazon Best Sellers Rank: #450,803 in Books (See Top 100 in Books)
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) Second Edition
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From the Author
Just a few years ago, Facebook was all the rage - but for advertisers it was a dog. In fact we originally created the online quiz "IsFBforMe.com" to DISqualify customers from buying the first edition of our book unless Facebook was a solid fit for their business.
Well Facebook got their act together and today Facebook is HOT. For many business it's the fastest way to get new customers, and Facebook is appropriate for a far wider range of advertisers than it ever used to be. Facebook is currently the #1 source of traffic for my own company, Perry S. Marshall & Associates.
My co-authors Keith Krance and Tom Meloche have done a superb job of teaching not only the nuances of Facebook's tech platform but the essentials of direct marketing. This book will propel your game forward, save you money and bring you hot, ready-to-buy customers.
About the Author
Perry Marshall (Chicago, IL) the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown.
He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Keith Krance (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies.
Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
Top customer reviews
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I recently read the 2nd edition and got a lot out of it, but it already felt dated as Facebook changes so much so often. So I got the 3rd edition and went through it in about 2 days. It's been completely re-written and updated with what's working now.
If you don't know the authors, they're real experts. Perry Marshall literally wrote the book on Google AdWords and is a direct marketing expert. Keith Krance has been running a very successful digital marketing agency for many years, and I've been working through his Facebook training products, all of which are terrific. There are also a number of guest authors, including Ryan Deiss, the founder of Digital Marketer.
The book will take you from 0 to launching your first Facebook campaigns and getting actual momentum. It's mostly structured around principles Keith learned while training and flying commercial airplanes for years before he started his agency. The Facebook Flight Plan is an engaging way to structure the content and makes a lot of sense.
You're taken through some basics like setting up a Business Manager account, getting the necessary tracking in place, adding people to your account, etc. Then, you go through the foundation of marketing on Facebook - researching your target market, setting up audiences, and the most important piece, getting the right hooks and offers in place. As they say in the book, success on Facebook is not about ninja optimization - it's about getting the right offer in front of the right people, and the book takes you through exactly how to do that.
There are in-depth chapters on how to craft the best ad copy and creatives, what funnels work for different types of business, and how to optimize and scale campaigns without seeing increased costs per action. There's a chapter on creating one of the most powerful ads - video. And there's a ton of bonus content.
If you're just starting out on Facebook, get the book and read through all of it - it will save you a ton of time. If you've been advertising on Facebook and not getting the results you want, get the book and see what you're missing. If you're already a Facebook expert, you're probably not going to learn much, but you could jump to Keith's or Perry's more advanced training.
There's a lot of info - if you're just starting out, it's going to take some time, but take it step by step.
The only negative I have is that there are a lot of images in the book, and in the Kindle version, they're hard to see (and there doesn't seem to be a way to zoom in). That's not so much a criticism of the book (it's probably an issue with Kindle), but it would be great if the authors provided the images in a separate PDF.
Can't view the illustrated examples for ads that Perry talks about on the kindle version! Major fail. I contacted Perry Marshall support to see if the illustrations are somewhere on his website or they could provide them through other means and this is the response I got. Shouldn't someone have thought of this?
Unfortunately, we don't have access to the digital graphic files from the book and can't send you the figures.
Please feel free to contact support should you have any other concerns or questions.
Jeanette, Customer Service
Perry S. Marshall & Associates
So I left this review and then went a step further and sent a PM to Perry on Twitter. Perry responded and looked into it further for me. Took a while but I eventually was contacted by the publisher, they're working on trying to recreate the issue on their end and are working on making things right. That's all anyone can ask. Thank you Perry and everyone for being professional and caring enough to try to help me. The info in the book is great and so is your customer service!
The timing is great - Facebook is getting more challenging and the race is on to master it while keeping up-to-date. Thanks for publishing this!