- Series: Ultimate Series
- Paperback: 268 pages
- Publisher: Entrepreneur Press; 2 edition (February 3, 2015)
- Language: English
- ISBN-10: 1599185466
- ISBN-13: 978-1599185460
- Product Dimensions: 8 x 0.8 x 9.8 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 103 customer reviews
- Amazon Best Sellers Rank: #273,048 in Books (See Top 100 in Books)
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) 2nd Edition
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From the Author
Just a few years ago, Facebook was all the rage - but for advertisers it was a dog. In fact we originally created the online quiz "IsFBforMe.com" to DISqualify customers from buying the first edition of our book unless Facebook was a solid fit for their business.
Well Facebook got their act together and today Facebook is HOT. For many business it's the fastest way to get new customers, and Facebook is appropriate for a far wider range of advertisers than it ever used to be. Facebook is currently the #1 source of traffic for my own company, Perry S. Marshall & Associates.
My co-authors Keith Krance and Tom Meloche have done a superb job of teaching not only the nuances of Facebook's tech platform but the essentials of direct marketing. This book will propel your game forward, save you money and bring you hot, ready-to-buy customers.
About the Author
Perry Marshall (Chicago, IL) the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown.
He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Keith Krance (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies.
Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
Top customer reviews
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I own two other Perry Marshall books (Google AdWords and 80/20 Sales and Marketing) so I was looking forward to reading this one on Facebook. Also, until I read this book I knew little about advertising on Facebook.
Here is my feedback divided into four categories.
1. Direct marketing. Much of your success in using FB is going to depend on how good you are at writing advertising copy. The authors go into detail about direct marketing best practices and then apply these to the unique features that FB gives us to create and manage campaigns. There are also numerous comparisons here to Google AdWords which will help those familiar with that platform get up to speed that much more quickly.
2. Applicability. There are many social networks, each with their own unique audience profile and community protocols. The first question any marketer needs to ask him or herself is whether that social network is a match for a particular business. They address this up front in Chapter 2 and in great detail. It's the kind of knowledge that could save you a lot of trouble and money. (Actually, you might want to try to understand this before even buying the book...too bad it is beyond the sample size to read it but you can also visit IsFBforME.com as a starting point.)
3. Style and presentation. The reading is easy, conversational, and to the point. No fluff. Again, those familiar with the AdWords book will be right at home with this book. In this regard I think the print book has a leg up on the ebook. There is so much information that you'll find yourself bouncing back and forth in the book which is much easier to do in print.
4. On-going support. Like any book on a fast moving tech topic, the information is bound to get dated quickly. In fact, in mid-November, just a couple weeks after publication, FB announced changes to how promoted posts are handled. To help combat this problem the authors maintain a web page that offers a way to get updates. This sort of on-going support isn't something you'll find with many of the other books on the topic, at least at this level and quality of presentation.
The volume of content here is a bit overwhelming, but if Facebook is a key part of your business or brand, you'll find the advice and strategies first class.
This book can help in one way or another. It won’t necessarily assist you to determine whether Facebook is an effective advertising platform, despite its size, and there are many people who have contrary views. The authors, however, do agree that you need to really focus on your most profitable audiences on Facebook and seek to show you how to reach them, convert them and get them enthused about your company.
The style and approach of this book just didn’t appeal. It could be one of those Pepsi versus Coke moments. It just felt a bit too noisy, too gimmicky, too much in-your-face and the core message just seemed to get lost. Fortunately the book is not so expensive so if you perceive a need for it, you could probably still get a fair bit out of it even if you ended up skim reading and ignoring the fluff. It only takes one good idea or point taken out…
In its defence, the reader is given a step-by-step, highly illustrated guide to advertising on Facebook so it is literally a point-click-advertise approach. If you persevere and dig through the text you will inevitably learn new strategies, new approaches and a host of companies who can help you achieve your goal. There is a lot of material but it feels a bit of a scattergun approach. Throw enough ideas and information at the reader and hope something sticks. The book failed to really take a hard look at whether Facebook advertising is for you. Maybe that is publishing suicide? Buy this guide to Facebook advertising and we’ll show you you’ve wasted your money. Hmm…
Yet seriously there could have been a bit more of a focussed look at the effectiveness of Facebook advertising, steering the reader to the better parts. The book’s sheer size is a problem too - a case of more is less. Not everything is bad, it is just that not everything is excellent. It is an interesting, above-average book but not stellar. It has potential but it needs a strong refocus, especially if it is to be the “ultimate guide” that it aspires to.