Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) Second Edition

by Perry Marshall (Author), Keith Krance (Author), Thomas Meloche (Author)

114 customer reviews

ISBN-13: 978-1599185460

ISBN-10: 1599185466

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FACEBOOK MARKETING IS HOT. GET BRAND NEW CUSTOMERS AND FACEBOOK FANS FROM SOCIAL MEDIA ADVERTISING TODAY

Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. This Facebook Guide will bring you more Facebook Fansquickly and reliably.

You'll discover how to pinpoint your mostprofitable audiences--then, how to reach them, convert them, and keepthem as your Facebook fan, friend, and customer for life.

Introducinggame-changing strategies, valuable tools and reports, Marshall and teambreakdown the magic of Facebook Business Advertising, including mobile andlocal. You'll see how to gain dramatically on your investment--inclicks, customers, and profits.

In this easy Facebook guide, discover how to:

-Build your business on Facebook
-Create a campaign and find new customers in minutes
-Get local customers to visit your store or event
-Gain expertise on Social Media Advertising, so you generate sales leads on demand
-Profile your audience using Facebook Graph Search and Ad Manager
-Create the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad

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Editorial Reviews

From the Author

Just a few years ago, Facebook was all the rage - but for advertisers it was a dog. In fact we originally created the online quiz "IsFBforMe.com" to DISqualify customers from buying the first edition of our book unless Facebook was a solid fit for their business.

Well Facebook got their act together and today Facebook is HOT. For many business it's the fastest way to get new customers, and Facebook is appropriate for a far wider range of advertisers than it ever used to be. Facebook is currently the #1 source of traffic for my own company, Perry S. Marshall & Associates.

My co-authors Keith Krance and Tom Meloche have done a superb job of teaching not only the nuances of Facebook's tech platform but the essentials of direct marketing. This book will propel your game forward, save you money and bring you hot, ready-to-buy customers.

About the Author

Perry Marshall (Chicago, IL) the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."

His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown.

He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Keith Krance (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.

Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies.

Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.

Series: Ultimate Series
Paperback: 268 pages
Publisher: Entrepreneur Press; Second edition (February 3, 2015)
Language: English
ISBN-10: 1599185466
ISBN-13: 978-1599185460
Product Dimensions: 8 x 0.8 x 9.8 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: 114 customer reviews
Amazon Best Sellers Rank: #285,079 in Books (See Top 100 in Books)
- #41 in Books > Textbooks > Business & Finance > Sales
- #150 in Books > Computers & Technology > Business Technology > Social Media for Business
- #255 in Books > Computers & Technology > Internet & Social Media > Social Media

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Jeff K

Fantastic resource and essential reading for Facebook marketers

November 22, 2017

Format: PaperbackVerified Purchase

This is a fantastic book to get started with advertising on Facebook (and good for intermediate advertisers too).

I recently read the 2nd edition and got a lot out of it, but it already felt dated as Facebook changes so much so often. So I got the 3rd edition and went through it in about 2 days. It's been completely re-written and updated with what's working now.

If you don't know the authors, they're real experts. Perry Marshall literally wrote the book on Google AdWords and is a direct marketing expert. Keith Krance has been running a very successful digital marketing agency for many years, and I've been working through his Facebook training products, all of which are terrific. There are also a number of guest authors, including Ryan Deiss, the founder of Digital Marketer.

The book will take you from 0 to launching your first Facebook campaigns and getting actual momentum. It's mostly structured around principles Keith learned while training and flying commercial airplanes for years before he started his agency. The Facebook Flight Plan is an engaging way to structure the content and makes a lot of sense.

You're taken through some basics like setting up a Business Manager account, getting the necessary tracking in place, adding people to your account, etc. Then, you go through the foundation of marketing on Facebook - researching your target market, setting up audiences, and the most important piece, getting the right hooks and offers in place. As they say in the book, success on Facebook is not about ninja optimization - it's about getting the right offer in front of the right people, and the book takes you through exactly how to do that.

There are in-depth chapters on how to craft the best ad copy and creatives, what funnels work for different types of business, and how to optimize and scale campaigns without seeing increased costs per action. There's a chapter on creating one of the most powerful ads - video. And there's a ton of bonus content.

If you're just starting out on Facebook, get the book and read through all of it - it will save you a ton of time. If you've been advertising on Facebook and not getting the results you want, get the book and see what you're missing. If you're already a Facebook expert, you're probably not going to learn much, but you could jump to Keith's or Perry's more advanced training.

There's a lot of info - if you're just starting out, it's going to take some time, but take it step by step.

The only negative I have is that there are a lot of images in the book, and in the Kindle version, they're hard to see (and there doesn't seem to be a way to zoom in). That's not so much a criticism of the book (it's probably an issue with Kindle), but it would be great if the authors provided the images in a separate PDF.

11 people found this helpful12 people found this helpful

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Thomas Doll

Good but needs updating

April 9, 2017

Format: PaperbackVerified Purchase

Good but needs updating, These books should be updated every couple of years in my opinion as Facebook changes so rapidly.

12 people found this helpful13 people found this helpful

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Michael Demkiw

Can't view the illustrated examples for ads that Perry talks ...

January 3, 2018

Format: Kindle EditionVerified Purchase

(See update to this negative review...contacted by Perry & the publisher)

Can't view the illustrated examples for ads that Perry talks about on the kindle version! Major fail. I contacted Perry Marshall support to see if the illustrations are somewhere on his website or they could provide them through other means and this is the response I got. Shouldn't someone have thought of this?

Unfortunately, we don't have access to the digital graphic files from the book and can't send you the figures.
Please feel free to contact support should you have any other concerns or questions.

Warm regards,
Jeanette, Customer Service
Perry S. Marshall & Associates

UPDATED REVIEW
So I left this review and then went a step further and sent a PM to Perry on Twitter. Perry responded and looked into it further for me. Took a while but I eventually was contacted by the publisher, they're working on trying to recreate the issue on their end and are working on making things right. That's all anyone can ask. Thank you Perry and everyone for being professional and caring enough to try to help me. The info in the book is great and so is your customer service!

6 people found this helpful7 people found this helpful

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Notapiker

I can't believe they left this out.

November 19, 2017

Format: PaperbackVerified Purchase

A lot of good information but unless I missed it, they left out something very important - Facebook policies that can get your ad account flagged and shut off. I don't know if I used the wrong picture, or what rule I violated, I honestly have no idea, but after doing one successful campaign, creating ads for the next round they shut me down and I read elsewhere, not in this book, that it can take a month to get that rectified! The authors of this book should address this common problem right away so beginners like me do not make some unknown error that causes this to happen. Also, this is not the best book for step by step how to place ads for beginners it is more about using the best copy and creating good funnels which is all helpful, but I needed more how to use the ads manager successfully and NOT get shut down by violating something unknowingly - but maybe the end of the book has all that, I only read to chapter 16 so far. Still recommend the book though because it is good for the most part but I am seeking a more hands on book for beginners.

10 people found this helpful11 people found this helpful

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Great overview

November 8, 2015

Format: Kindle EditionVerified Purchase

I'm not sure why anyone gave this 3 stars or less. This book covers a fairly high-level strategic overview of the business vs. just strategic bulletpoints that other books do without explaining why. Start here and then go granular later.

12 people found this helpful13 people found this helpful

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R L FINDLAY

Buy this book. Now

November 27, 2017

Format: PaperbackVerified Purchase

The value of this book is that it's about so much more than Facebook. The part about creating your offer and your hook is *invaluable*.
The timing is great - Facebook is getting more challenging and the race is on to master it while keeping up-to-date. Thanks for publishing this!

4 people found this helpful5 people found this helpful

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KEITH F LUSCHER

A great investment!

December 18, 2016

Format: Kindle EditionVerified Purchase

I got this book as I was already familiar with one of the authors through his podast--and truly glad I made the investment. There is so much changing in FB marketing--and so much that is still new to most of us. These guys have your back and will help you keep up on the stuff to come.

5 people found this helpful6 people found this helpful

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Joe

and learned quickly that Facebook is not a good place for book promotion

June 6, 2018

Format: PaperbackVerified Purchase

There's a lot of info in this book, but I wish the author would get to the point more quickly. It's too long winded for my likes, but I'm sure all the info is there. He seems to know what he's talking about. I was using it for book promotion, and learned quickly that Facebook is not a good place for book promotion. I didn't learn that through this book, but rather through experience.

One person found this helpful

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