- Series: Ultimate Guide to Google Adwords
- Paperback: 304 pages
- Publisher: Entrepreneur Press; 1 edition (November 29, 2006)
- Language: English
- ISBN-10: 1599180308
- ISBN-13: 978-1599180304
- Product Dimensions: 7.5 x 0.6 x 9 inches
- Shipping Weight: 1.3 pounds
- Average Customer Review: 408 customer reviews
- Amazon Best Sellers Rank: #1,420,135 in Books (See Top 100 in Books)
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes 1st Edition
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Needless to say, my confidence was dashed. So I started trying to educate myself on Adwords. I took courses on Lynda, read blogs, took classes on Udemy, you name it. Nothing gave me the kind of practical, comprehensive, step-by-step breakdown of the platform that I needed to confidently manage the platform on my own.
Until now. Once I started reading this book, I could not put it down. I finished the book in two days, and it is HEAVILY annotated. I immediately found mistakes that my previous consultant had made in my Adwords account. Today I ran my first ads on my own, with no outside input. I feel confident about them.
Don't waste time with other books and outside Adwords consultant. Buy this one, manage your account on your own.
I'll update this review once my campaigns have been running a few months to see if this confidence remains down the road.
There is a lot of fluff. Almost completely blank pages. Stories about nephews. Pep talks. I would have preferred a slimmer, more to-the-point book that didn't insult my intelligence by masquerading as more than it actually is, which is a somewhat bloated "get rich, you can do it!" book by an author who never drops his sales act.
I've only been running my ads for a couple of weeks, and I'm A/B testing as Perry lays out, so I will be excited to see how my funnel converts.
Highly recommended for getting into the mindset of continuous incremental improvement.