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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes 3rd Edition
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Top Customer Reviews
I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.
I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.
This is the best book on AdWords, period.
Not only that, it's a dang good book on Internet Marketing.Read more ›
What that 1st version did so well and the 3rd version does even better is makes sure the reader understands the underlying principles and strategies of AdWords in an entertaining, easy-to-read manner. Yes, it lays out the technical aspects of getting your campaign up and running which is important. But the technical stuff you can learn anywhere. What really separates the winners from the losers in AdWords is applying it strategically to meet your marketing objectives. I've found no one who does that better than Perry and Todd.
Whether you're just getting started with AdWords or have been using it for a while, this book is a must-have on your bookshelf and well worth the small investment of time and money.
I didn't give it 5 stars because it tends to be a little wordy, repetitive, and unstructured. I'm a software developer, so I'm used to reading technical manuals. In a technical manual, I often have to re-read the same line repeatedly to fully understand it. This book has the opposite effect. Often I go for pages without finding new information. Each time I've encountered this situation I continue, and within a few pages I find another brilliant nugget of information nestled between pages of fluff.
Perry and friends could take a lot of the sales talk out of this book and create a really excellent, concise reference.
The book mentions there isn't really much to Adwords, when compared to more traditional subjects, such as Computer Science. I suspect Perry is desperately trying to meet some word count to give the book perceived credibility. I believe "less is more". Just something to think about.
Would I recommend this book? Absolutely. I would enthusiastically recommend this book to anyone with an interest in Adwords. It contains gobs of time saving, money making information. The format might be a little wonky, but it's worth it every penny. I wish I had this back in 2008 during some of my previous projects. If I did, those projects might have turned out very different.
If you like this book, I also recommend reading, The Lean Startup, by Eric Ries. It is interesting how much overlap there is between Perry's strategy and Eric Ries' strategy. I suspect they're on to something.
1) I've been subscribing to Perry Marshall's Newsletters since 2003. I've read every one of his books. I listen-in on all the conference calls he organizes. And finally, I IMPLEMENT his strategies and tactics. He and Bryan Todd have been offering their insight into "playing the Google AdWords game" for years. Not only do they "talk-the-talk" but they "walk-the-walk."In Man and Superman, 1903, George Bernard Shaw suggested that:
"He who can, does. He who cannot, teaches."
It's obvious to anyone who reads, "The Ultimate Guide to Google AdWords" by Marshall and Todd that these guys can do both!
2) The new chapters on "The Dark Side of Google" were of particular interest to me. I, and more than a few of my clients, have experienced the wrath of Google. Again, Marshall & Todd do a brilliant job of explaining this phenomena and how to deal with it.
3)The previous editions to "The Ultimate Guide to Google AdWords" by Marshall and Todd were jamb-packed with additional resources and tools. The 3rd edition goes even farther in this regard.
"The Ultimate Guide to Google AdWords" lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study and implement the ideas in it. And no, you'll not find an affiliate link to Amazon here. Just get their book!
Jer - Trihouse
Most Recent Customer Reviews
A ton of info in here. I got my moneys worth on one pagePublished 4 months ago by Robert Charles Davidson
Book is part of a series that helps pull in one of the major parts of Digital Marketing.Published 8 months ago by Bob
I thought this book very clearly delivered what it promised and as someone new to Adwords, I now feel confident in what I'm about to do. Read morePublished 17 months ago by T. Carter
This book offers simple step by step advice to starting a Google AdWords campaign.
A gold mine of information to help save money using AdWords. Read more
Great book. This helped my business save a thousand dollars a month on our Adwords and still get the same results!Published 20 months ago by John David Wendler
Not a left brain thinker, but dying to understand the quintessential of AdWords? Look no further.Published 21 months ago by Minke