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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Paperback – October 17, 2017

4.4 out of 5 stars 289 ratings
Part of: Ultimate (4 Books)

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Editorial Reviews

Review

The how-to's throughout the volume are its greatest strength because the authors not only provide lucid explanations, they often include screenshots that illustrate tactics and techniques as well.

The content is more expansive than keywords alone; also included are excellent chapters on writing Google ads, following the company's editorial guidelines, split testing, conversion tracking, bidding strategies, and more. The manual also goes beyond Google AdWords to cover landing pages, Google's Display Network, advertising on YouTube, Google Shopping Campaigns, Google Analytics, and remarketing (aka behavioral retargeting), which the authors call "the single most profitable online advertising strategy."

The chapters on marketing are particularly astute. For example, an ode to the 80/20 rule (with material extracted and condensed from Marshall's book on the subject) takes the popular formula and demonstrates how it can extend to online marketing and "just about everything you can measure in a business."

An exemplary Google AdWords manual that could easily prevent costly mistakes and help boost profits.

-Kirkus Reviews

About the Author

Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients spanning 300 industries seek him for his capacity to integrate many disparate fields: sales, engineering, art, and psychology. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are standard best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business. His works include 80/20 Sales & Marketing, The Ultimate Guide to Google AdWords (4th Edition), the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2nd Edition) and Ultimate Guide to Local Business Marketing.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.

Bryan Todd is an international marketing consultant and Google AdWords specialist.

Product details

  • Item Weight : 1.6 pounds
  • Paperback : 380 pages
  • ISBN-10 : 1599186128
  • ISBN-13 : 978-1599186122
  • Dimensions : 8 x 1 x 9.9 inches
  • Publisher : Entrepreneur Press; 5th edition (October 17, 2017)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 289 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
289 global ratings
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Reviewed in the United States on December 14, 2017
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Top reviews from other countries

cheryl kenworthy
5.0 out of 5 stars Great Book
Reviewed in the United Kingdom on September 22, 2020
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Jason
5.0 out of 5 stars A MUST READ for anyone with a Website.
Reviewed in the United Kingdom on November 28, 2015
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5.0 out of 5 stars This book is lifechanging
Reviewed in the United Kingdom on September 28, 2019
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5.0 out of 5 stars Best AdWords Book for Beginners
Reviewed in the United Kingdom on November 21, 2010
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RJP
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 3, 2018
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