- Series: Ultimate Series
- Paperback: 320 pages
- Publisher: Entrepreneur Press; 3rd ed. edition (February 18, 2014)
- Language: English
- ISBN-10: 9781599185200
- ISBN-13: 978-1599185200
- ASIN: 1599185202
- Product Dimensions: 7.9 x 0.9 x 9.9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #623,945 in Books (See Top 100 in Books)
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Ultimate Guide to Optimizing Your Website (Ultimate Series) Paperback – February 18, 2014
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Lorrie Thomas Ross, M.A., Author, The McGraw-Hill 36-Hour Course to Online Marketing, lorriethomas.com
Rognerud has a long history in technology, business consulting, and web development. His new book reflects that knowledge and experience in the search marketing field. He is a smart guy, and for folks starting in SEO, I suggest you pick up a copy.
—Andy Beal, MarketingPilgrim.com
Rognerud is a master in SEO and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for a novice. He also offers many other powerful strategies that even an old pro like me finds insightful. This is one of the few books that I recommend to students at our SEO workshops.
Radar” Roy Reyer, Certified Advanced SEOSearch Engine Academy, SEOtrainingSW.com
This is the best treatment of SEO I’ve seenget this book! It’s the first SEO reference that also covers the latest in social and local search. At over 300 pages, you can brush up on your skills or just put it on your bookshelf to impress your colleagues!
Dennis Yu, Chief Executive Officer, BlitzLocal
From the Inside Flap
Internet strategist, consultant, and website optimization expert Jon Rognerud introduces you to the basic framework behind search engine optimization and takes you step by step from basic setup to advanced techniques, tools, and tricks. Led by Rognerud, learn how to tailor your website and online marketing strategy to dramatically boost search engine visibility and consistently capture search volume—resulting in greater traffic and sales. Plus, master little-known techniques for creating visibility via local search, social media platforms, mobile marketing, blogs, and more.
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Unfortunately, the author felt the need to put a link to his website on almost every other page, making it feel too self-promotional. In fact, by the end of the book, Rognerud just slaps a banner at the end of each chapter and tells readers to visit his site, in addition to calls to action to visit his site throughout the book.
Also, the book is outdated, especially for a new edition being published as late as February 2014. Google Website Optimizer is gone, for one. There are a couple of other tools that are also mentioned that have either gone away, been renamed, or have been changed drastically.
In summary, feel free to get the book if you're just beginning in internet marketing. If you're looking for a more advanced SEO discussion, get the "Ultimate Guide to Link Building," or "Inbound Marketing and SEO."
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Anne Kemp, Litigation/Risk Management Consultant.