- Paperback: 326 pages
- Publisher: Entrepreneur Press; 1 edition (May 1, 2010)
- Language: English
- ISBN-10: 1599183633
- ISBN-13: 978-1599183633
- Product Dimensions: 8 x 0.6 x 10 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
- Average Customer Review: 20 customer reviews
- Amazon Best Sellers Rank: #1,762,145 in Books (See Top 100 in Books)
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Ultimate Guide to Pay-Per-Click Advertising Paperback – May 1, 2010
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About the Author
Richard Stokes is the founder of AdGooroo, a leading search engine intelligence firm, and a successful internet marketer with 15 years experience in advertising and technology management.
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I have read just about everything there is to read on the subject of PPC. When it comes to this subject, I know garbage when I see it. This book is excellent and full of gold nuggets of information that help you save and make money. When I am able to gain even a 1% efficiency in PPC, that is a big deal to me. This book provides the kind of insight that gives advertisers that edge.
If you are just starting out, I suggest you read this book several times. You could save yourself a fortune. If you are already an experienced and expert level PPC advertiser already like me, you won't find a brand new stuff on every page like the beginner or novice likely will. However, you will likely find more than a few terrific, practical ideas and strategies to increase your bottom line.
There is very good stuff in the Traffic Maps chapter. The Quality Score chapter is critical to read and thoroughly understand--really insightful stuff there. There is a chapter on writing ad copy that is fantastic. This is where the winners begin to separate themselves from the loosers, I think.
Also, the author has some great stuff on analyzing competition. He explains where to find the resources and how to use them. Then, he also tells you how to use the data against your competition.
In summary, this is an excellent resources. It's very practical and fundamentally sound. It's well organized. It is a must read if you are serious about building your business through PPC.