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Ultimate Guide to Pinterest for Business (Ultimate Series) Paperback – May 1, 2013

4.6 out of 5 stars 23 customer reviews

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Editorial Reviews


Every small business should read this book - not only because it will show you exactly how to use Pinterest to promote your business, but for the marketing and branding lessons Karen Leland has managed to weave throughout the book. Make Pinterest work as hard as you DO!
-Berny Dohrmann, Founder, CEO Space, Bestselling Author, Redemption the Cooperation Revolution

Ultimate Guide to Pinterest for Business provides the reader with a step-by-step approach and a clear path for maximizing communication in their business or profession. Karen's in-depth knowledge of social media, marketing, and branding are a bonus for anyone wanting to integrate Pinterest into their marketing mix.
-Michelle Patterson, Executive Director, California Women's Conference

Karen Leland's Ultimate Guide to Pinterest for Business is a gem! She has provided the must-have, must-read playbook for pinning in business. I've learned so many ideas, details and strategies that will impact and improve the Pinterest portion of my business and life.
-Susan RoAne, Author, How To Work a Room and The Secrets of Savvy Networking

WOW. This book is AMAZING! If you're ready to learn everything you need to know about successfully using Pinterest, then read and absorb the strategies in this brilliant book by Karen Leland!
-James Malinchak, The World's #1 Big Money Speaker® Trainer & Coach featured on ABC's hit TV show, "Secret Millionaire,” Founder, BigMoneySpeaker

Can you make money using Pinterest? Absolutely! Karen Leland's new book shows you the exact steps to master the art of relationship marketing on Pinterest. Read this well-written, comprehensive book, and you'll be attracting and converting leads into paying customers in no time!
-Mari Smith, Social Media Thought Leader, Author, The New Relationship Marketing, Co-author, Facebook Marketing: An Hour A Day

Authoritative, accessible, and specific -- this guide is an invaluable
-Gretchen Rubin, Author, The Happiness Project

Karen Leland has one of the best grasps on branding I've seen. Ultimate Guide to Pinterest for Business is more than just a book on using Pinterest for marketing, it's a handbook for anyone who wants to understand how to approach branding and social media in today's complex online world.
-Olivia Fox Cabane, Author,The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

Karen is the behind-the-scenes secret for the success of many small business brands. Her take on Pinterest makes this a fascinating book with a roadmap on how to use this popular platform to increase community engagement, brand visibility, and sales.
-Susan Harrow, Author, Sell Yourself Without Selling Your Soul

Leland shows you exactly how to use this wildly popular tool to pull in more customers and boost our brand’s visibility and credibility.
-Kare Anderson, Author, Moving From Me to We, “Quotable and Connected” Columnist, Forbes and Huffington Post

If you haven't figured out how to make Pinterest work to build your brand, business or platform, Karen Leland's book gives you the details you need to get results without wasting your time. Pinterest is a force to be reckoned with when you know what to do and how to do it, and Karen does both.
-Mike Koenigs, CEO, Instant Customer

From the Back Cover


How would you like to share your brand, service or products with millions of prospects who are eager to learn more, likely buy, and happy to repin (refer) for thousands of others to see? Pinterest offers this and more.

Bestselling author Karen Leland uncovers the opportunities hiding within this social media phenomenon and reveals what you need to know to participate, promote, and ultimately, profit from Pinterest. Using simple steps, and business-specific applications and solutions, learn how to set up an attractive company profile, reach and engage your target market, identify new markets, develop an enthusiastic following, enhance your reputation, and so much more.

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Product Details

  • Series: Ultimate Series
  • Paperback: 300 pages
  • Publisher: Entrepreneur Press (May 1, 2013)
  • Language: English
  • ISBN-10: 1599185083
  • ISBN-13: 978-1599185088
  • Product Dimensions: 7.9 x 0.6 x 9.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #744,666 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
The "Basics" version would have been sufficient at half the price. If you are looking at this book, search for Pinterest for Business: The Basics: eBook Short. It's by the same author and much more concise with less fluff.
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Format: Paperback
I chose to read this book because I'm a multimedia-based marketing professional. It's important for me to stay up-to-date on the latest social media trends so that I can place my clients at the forefront of their industry. I also love Pinterest for myself as well! When this book claims to be the Ultimate Guide, it's not lying! Karen Leland covers everything starting from the basics of how to set up an account and how things work. Once readers get the hang of it, she moves on to strategy, user guidelines (like copyrights, ethics, etc.), and bonus features. Then, she explains how Pinterest can be used for business or career professionals, and even shares some helpful ideas for specific industries.

If you haven't yet jumped on the Pinterest bandwagon, I highly recommend reading this book to show you what all the hype is about. Throughout the book, Leland shares helpful and intriguing statistics that explain the major advantages of using Pinterest as part of your marketing mix. I thought the various case studies were also helpful. I recommend reading this while having Pinterest open in your browser in order to explore the case studies she mentions and fully understand how it all ties together.

I have spent so much time on Pinterest that I found 90% of the book to be already familiar to me. The new items I learned included converting a personal profile to a business/brand profile. This was great. (How did I not already know this?!) Upon doing so, I didn't see very much difference other than the buttons for my website (which I've already put in place with various plugins). I learned about a few sites that give "Pinterest analytics" and show user influence on the site.
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Format: Paperback
My daughters started using and talking about Pinterest almost from the start. I shook my head. One more social media gimmick to waste time and overwhelm me. Obviously, I didn't see any use for my business. Then one day I had the opportunity to review the book. This quote caught my attention.

"Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures," says Leland.

I love storytelling in pictures.

Leland goes on to say, "Pinterest has tapped into this visceral lover of visuals, and no small business, entrepreneur or corporation can afford to miss the boat on bringing what they offer beyond words and into images."

I am a solo social entrepreneur with leadership development educational products intended to plant and cultivate the seeds of children's unique leadership that are both visceral and beautifully illustrated. Therefore, my interest was piqued.

Personally, I find the internet is a noisy place that is difficult and expensive for the small business owner to keep up on all the latest social media trends . . . let alone navigate successfully. And through the years, I have become skeptical about the plethora of get rich quick type guides to internet marketing and social media.

So I began reading with skepticism and quickly turned into a fan. Ms. Leland presents a sound approach to Pinterest that helps the reader think through or rethink their use of social media in general terms of business branding. More importantly, this Guide portrays a consistent message throughout of social etiquette. This was my favorite part.

I equate social etiquette to integrity and ethics when doing business.
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Format: Kindle Edition Verified Purchase
If you are looking for a friendly and easy to follow guide to pinterest, you have come to the right place because I will share with you my thoughts about this wonderful book. The book by Karen Leland is every thing you would want to see in a book like this one, but much more. It helps you understand the power of pinterest and how you can go about taking advantage of this powerful social media player. You will find a step by step guide that will make you admire the book in every page as you learn to create board, pin, and repin pictures so you can drive traffic to your website products. Every one in a small business should read this book fast because otherwise you will continue to lose ground to the competition.
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Format: Paperback
Title: Entrepreneur Magazine's Ultimate Guide to Pinterest for Business
Author: Karen Leland
Publisher: Entrepreneur Press
ISBN: 978-1-59918-508-8

"Pinterest - as the name aptly indicates - is about pinning images of interest to both you and your customers. The content you feature (your pins) and the way you organize it (your boards) are what define and promote your brand in your audience's eyes," Karen Leland states in her book, "Entrepreneur Magazine's Ultimate Guide to Pinterest for Business."

This one hundred and eighty-seven page over-sized paperback is Leland's eighth book in her twenty years of marketing and branding strategy background. Inventors Ben Silbermann and Paul Sciarra are reaping the benefits with Pinterest having over ten million users, of which seventy-two percent are women and sixty-six percent are over thirty-five years old. This guide is a helpful instructional tool for businesses who want to promote and expand on the well-known website to that demographic of people.

Based on setting up a personal or business profile, within the seventeen chapters are step-by-step how-tos, sidebars, examples, studies, interviews and tips that are geared to the novice or veteran pinner. Starting with how to set up an account, build a board, pin, repin and price, it gives details from a business perspective on how to do videos, enhance the look of a board, follow and be followed by other pins, boards and users along with liking, hashtags, commenting and tagging.

The author says not to be too broad, vague or big in the scope when naming a board but to be specific. With the proper etiquette, one should give source recognition when pinning items of anything that stimulates, excites or impresses you.
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