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Dan S. Kennedy

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! Kindle Edition

by Dan S. Kennedy (Author) Format: Kindle Edition

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The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.

Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.

In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.

Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

Print length

242 pages
Sticky notes

On Kindle Scribe
Language

English
Publisher

Adams Media
Publication date

April 18, 2011
File size

3476 KB
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Editorial Reviews

About the Author

Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.

Product details

ASIN ‏ : ‎ B005307LCW
Publisher ‏ : ‎ Adams Media; Fourth edition (April 18, 2011)
Publication date ‏ : ‎ April 18, 2011
Language ‏ : ‎ English
File size ‏ : ‎ 3476 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 242 pages

Best Sellers Rank: #260,625 in Kindle Store (See Top 100 in Kindle Store)
- #69 in Direct Marketing (Kindle Store)
- #86 in Internet Marketing
- #102 in Web Marketing (Kindle Store)

Customer Reviews:
221 ratings

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Dan S. Kennedy

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Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer reviews

5 star		78%
4 star		10%
3 star		5%
2 star		4%
1 star		4%

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Top reviews from the United States

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Some tips are worth in gold!

Reviewed in the United States 🇺🇸 on December 12, 2022

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It’s fascinating that you always learn something new from DK.

This book is old but the ideas are timeless.

Highly recommended.

Reviewed in the United States 🇺🇸 on December 16, 2022

Very dank

Another WINNER From NO BS Kennedy!

Reviewed in the United States 🇺🇸 on October 1, 2022

Verified Purchase

I have been in both the public relations consulting business and been a long time serial entrepreneur. I alway find golden nuggets in Dan's books and this one is NO exception! I again took extensive notes and turned them into PDFs.

Helpful

MG

Very good stuff, even if not a full, ultimate plan

Reviewed in the United States 🇺🇸 on July 8, 2012

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I have read several of Dan Kennedy's books: I like his experienced, "from the street" - what he calls his "no B.S." - expertise. I was about to launch a new product and thought I'd catch up on Kennedy's writing, with this book on an "ultimate marketing plan."

First of all, I acknowledge that Kennedy is somewhat of an odd bird. If you haven't heard, he is probably the only marketing expert in the world (I can't imagine another) who doesn't like - or use -the internet. You read that right. He "detests" the internet (his words). He has a computer, but it's offline. You can't email him. He asks that you write him a note and fax it (remember fax machines?). At first, you might think this would disqualify someone from being a marketing expert in the 21st Century, and you could make a reasonable argument, but there is something to be said for Kennedy's old school, contrarian perspective. Marketing is marketing after all; and whether you mail a sales letter the old fashioned way, email it, or turn it into a squeeze page, the fundamentals still apply. In fact, I'm somewhat tired of listening to experts who talk like nothing existed before the internet.

The first chapter is the perfect example of learning the fundamentals. Kennedy reminds you to write your USP - your Unique Selling Proposition. Frankly, I found this to be the most important part of the book. The USP is to answer the question, "Why should someone buy from you." Domino's Pizza had a famous USP: "Fresh hot pizza delivered within 30 minutes or less, guaranteed." When you think about it, it's amazing that many - most - companies have no good, clear USP. As an exercise, I researched the USP's of the four competitors for my product. NONE had USPs - they gave potential customers no written, straightforward sentence on why people should even do business with them. Well, two of them did mention one benefit - that they had the "lowest price." If you have read Kennedy's books, you already know that the "lowest price" routine is worse than no USP.

Kennedy's book is not so much a full plan (which is why I dinged it a star) as it is chapters of reminders on things you need to do, as you market your product - targeting the right market, using testimonals (with photos), using buzz, having a call to action, and - something many forget about - keeping the customers you already have. There is the obligatory chapter on the internet, with the reminders to pay attention to the basics. (Sidenote here: Kennedy lists Frank Kern as a resource, who many consider a shady character, who has had his run-ins with the FTC.)

To summarize, not an ultimate - or even complete - plan, but I'm not complaining. Kennedy always has valuable things to say, much of which you will not hear anywhere else.

42 people found this helpful

Helpful

A. Jackson

He's The King Of Direct Selling For A Reason!

Reviewed in the United States 🇺🇸 on October 28, 2011

Verified Purchase

Dan Kennedy is the man...The "No BS Man" at that! The book gives you practical and tested advice on how to turn your business, no matter what it is, into a marketing business. In his own words, "There ain't no business if there ain't no customers!". I agreed with that 100%.

Throughout the book, Dan refers to his reliable stable of case studies that you probably have heard of in the past, but who cares...THEY WORKED! These are the same tactics and strategies I used in my real estate business to get 12 houses and $110,000 in the first 5 months of doing business! Yes! The book lists the "secret weapons" and "ultimate sins" when it comes to marketing. This is a great book with shining examples of how to do marketing right. Dan uses real world examples of entrepreneurs that have made it. Some of the stuff, I never (ever) thought would work in some of the businesses he mentions, but this book let me know that it was out there.

Thank you, Dan for this book.

12 people found this helpful

Helpful

Hologram

A Good Read, But Didn't Help

Reviewed in the United States 🇺🇸 on July 1, 2016

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It was okay...but not the kind of book I like. For my taste, it was too much discussion with not enough meet and potatoes to feel like I had some to use for my own situation. But if you like to read about marketing, it makes a great book.I bought two of this authors books at the same time...next time I plan to study a subject, I might take a different approach.

Helpful

Jay Jackson

This is a fascinating book!

Reviewed in the United States 🇺🇸 on February 11, 2021

Verified Purchase

A book I'll read at least 10 more times. Wish I read this book 10 years ago when I started my business.

One person found this helpful

Helpful

Steven Raposa

A Great Book Full of Marketing Ideas

Reviewed in the United States 🇺🇸 on May 4, 2014

Verified Purchase

The book was a bit long but contained some great marketing ideas as well as dealt with the topic of integrating customer service into the discussion of marketing as providing a wonderful customer experience is the entry fee that needs to be paid in order to be a successful business. I felt that while most of the content was relevant, the author's utter disdain for all things internet definitely detracted from my reading experience as I believe he does not really dive into the topic well enough for marketing in a digital age. The numbers on email and internet advertising for specific businesses are much much higher than traditional direct mail advertising.

That being said, I believe you will get some good tips that are practical and can be applied for your business.

3 people found this helpful

Helpful

Top reviews from other countries

Alan Searing

No B S Direct Marketing

Reviewed in the United Kingdom 🇬🇧 on July 23, 2012

Verified Purchase

As Usual an excllent easy to follow book from Dan Kennedy with lots of great tips and resources - A great investment for anyone in business whether a sole trader or multi-national

One person found this helpful

Stay In London

Haven't started the read yet

Reviewed in the United Kingdom 🇬🇧 on November 25, 2018

Verified Purchase

Haven't started reading the book yet..

zak

Top Notch

Reviewed in the United Kingdom 🇬🇧 on February 17, 2016

Verified Purchase

Master Copywriter Dan Kennedy is an awesome marketer. Really loved this book. A lot of examples made it easy to understand.

Kindle Customer

Great ideas from the Guru

Reviewed in the United Kingdom 🇬🇧 on April 25, 2014

Verified Purchase

Like all. Tools and ideas
Did not like: too short
Recommending to friends and colleagues
Frankly good resource and for sure many excellent ideas to practice

Cazza

Very inspiring

Reviewed in the United Kingdom 🇬🇧 on July 26, 2018

Verified Purchase

This helped me to reevaluate my current marketing plan. It has also given me ideas on how to move forward and energise my online businrss. It's a great read and easy to follow wirh great tips

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