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The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. Paperback – February 14, 2011

by Dan S Kennedy (Author)

137 customer reviews

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$655.12

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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Product details

Series: Ultimate Sales Letter
Paperback: 240 pages
Publisher: Adams Media; Fourth edition (February 14, 2011)
Language: English
ISBN-10: 1440511411
ISBN-13: 978-1440511417
Product Dimensions: 5.5 x 0.6 x 8.5 inches
Shipping Weight: 13.1 ounces (View shipping rates and policies)
Average Customer Review: 137 customer reviews
Amazon Best Sellers Rank: #14,053 in Books (See Top 100 in Books)
- #16 in Books > Business & Money > Skills > Business Writing
- #25 in Books > Business & Money > Small Business & Entrepreneurship > Home Based
- #92 in Books > Business & Money > Marketing & Sales > Sales & Selling

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F. Tamayo

Formulaic book.

April 21, 2016

Format: Kindle EditionVerified Purchase

The book is all about practicality. I believe the strongest advise he has is to make swipe files. I created a sales letter from just the instructions but did not look at what others have done and it flopped. So, copy what works. Do not reinvent the wheel. He says the process is less creative and more formulaic. I would say stick to exactly what he says.

11 people found this helpful12 people found this helpful

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David

Great read and VERY helpful...all business owners need this book!!!

December 17, 2015

Format: PaperbackVerified Purchase

Love this book!! get it and get to work on your business copywriting....learn what realy matters in your business; it is not "being" a good "technician, or getting better at the services that you provide, or the operations that you run...it is bout learning the psychology of the people that you sell to and what attracts them!! THis book has helped my in my learning of sales copy, but more importantly it gets into the core principles of marketing. Great great and very helpful.

3 people found this helpful4 people found this helpful

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Kevin & Natasha

Relevant and Valuable Resource

April 18, 2016

Format: PaperbackVerified Purchase

I have read several of Dan Kennedy's books. This one is one that I return to all the time. If you are in marketing, this is a great resource for you and I recommend it as it stands the test of time. Kev

One person found this helpful2 people found this helpful

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Laura De Giorgio

A lot of great information for writing sales letters

March 30, 2014

Format: Kindle EditionVerified Purchase

While some information in this book is a bit dated and it was primarily focused on direct marketing, Dan Kennedy also shares timeless principles of writing sales letters that can be applied even today no matter what kind of sales letters you are writing.

Getting to know your target audience will never become outdated, and the suggestions he shares from his past experience are quite thorough. He mentions that in order to get into the mind of his readers, in this instance dentists, he'd read every industry publication every month, visit websites that host discussions forums for dentists, subscribe to email groups where only dentists communicate back and forth, attend industry functions, conventions, seminars, trade shows, he'd play prospect, and routine mastermind with dentists.

He then shares a step-by-step process he used to write a copy, very detailed with various examples. He shares a fill-in-the-blank headlines with examples, different ways to attract attention and to overcome barriers, how to re-write and then he offers an extensive check-list with 35 points to check your copy.

Yes he does have a plug for his website and services which I find appropriate in this book, and he also has a plug for few other tools like mike Capuzzi's CopyDoodles.

He then suggests re-writing for passion, and editing for clarity, and how to test your copy.

At the end of the book you'll find additional resources.

4 people found this helpful5 people found this helpful

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Mario Krivokapic

This book just landed me 15k per month :)

November 16, 2012

Format: Kindle EditionVerified Purchase

There is no more comprehensive guide to writing a sales letter than this.

Dan goes from A to Z on hot to write a killer letter.

It is packed with examples and in-the-trenches-stuff that will help you to be a kick as copywriter.

As with his previous book, this is also a NO B.S. book as all of the examples are battle tested.

I went to the largest Direct Sales company and just based on ONE idea I got from the book, landed a HUGE deal.

Dan Kennedy is a MUST read!

10 people found this helpful11 people found this helpful

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Ismail Kamdar

A must read for copywriters

December 2, 2017

Format: Kindle EditionVerified Purchase

This is a must read for anybody involved in copywriting at any level. It is full of crucial advice, tips and samples.

One person found this helpful

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Linette M. Ellis

A good book

October 29, 2017

Format: PaperbackVerified Purchase

This is a good book, very straight forward. An easy read and understandable.

One person found this helpful

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Tammy R. Coffin

Great tool for any writer's or salesperson's library!

November 25, 2013

Format: Kindle EditionVerified Purchase

This book is a true gem for any writer, or anyone seeking to improve their writing skills. Dan Kennedy always tells you the "how to", and he gives you the inside scoop on how to really get inside the buyer's head and learn about them as much as possible. I highly recommend for anyone that is trying to write their first sales letter, or even their 100th!

One person found this helpful

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