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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. Paperback – February 14, 2011
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About the Author
Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business Success, No B.S. Sales Success, and The Ultimate Marketing Plan.
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Top Customer Reviews
The book also contains a great deal of totally outdated information, like talking about the importance of a fax machine. There is also a lot of information about snail mail campaigns, envelopes, different types of paper etc
To me it is a good book, but it seems that it is written 15 years ago.
Dan goes from A to Z on hot to write a killer letter.
It is packed with examples and in-the-trenches-stuff that will help you to be a kick as copywriter.
As with his previous book, this is also a NO B.S. book as all of the examples are battle tested.
I went to the largest Direct Sales company and just based on ONE idea I got from the book, landed a HUGE deal.
Dan Kennedy is a MUST read!