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Dan S. Kennedy

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. Paperback – February 14, 2011

by Dan S Kennedy (Author)

586 ratings

Part of: Ultimate Sales Letter (1 books)

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Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Print length

240 pages
Language

English
Publication date

February 14, 2011
Dimensions

5.5 x 0.6 x 8.5 inches
ISBN-10

1440511411
ISBN-13

978-1440511417
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Editorial Reviews

About the Author

Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.

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Product details

Publisher ‏ : ‎ Adams Media; Fourth edition (February 14, 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1440511411
ISBN-13 ‏ : ‎ 978-1440511417
Item Weight ‏ : ‎ 8.6 ounces
Dimensions ‏ : ‎ 5.5 x 0.6 x 8.5 inches

Best Sellers Rank: #45,548 in Books (See Top 100 in Books)
- #38 in Business Writing Skills (Books)
- #48 in Home-Based Businesses
- #165 in Sales & Selling (Books)

Customer Reviews:
586 ratings

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Dan S Kennedy

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Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer reviews

5 star		73%
4 star		18%
3 star		4%
2 star		2%
1 star		3%

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Top reviews from the United States

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Brandon Joe Williams

NOT a lost art

Reviewed in the United States on April 29, 2019

Verified Purchase

This book applies 100% to emails.

Not to mention, if you really wanted to bust out the pen/paper/stamps, you could really make an impact on your clients.

I started applying this book to my existing clientele and noticed incredible results.

As always, Dan is the man.

23 people found this helpful

Helpful

Mark

Amazing Book

Reviewed in the United States on October 10, 2018

Verified Purchase

Dan Kennedy is probably the greatest marketer period and one of the best copywriters. I’ve listened to many of his courses, but this is the first time I’ve read one of his books cover to cover and he definitely didn’t disappoint. I almost thought that because he has such high priced programs, there’s no way he would give value in a $10-$20 book, but it’s worth a 100x what i paid for it. Anyone that has a business or sells anything needs to read this book.

15 people found this helpful

Helpful

Carl Edward Mullin

A Born Genius

Reviewed in the United States on May 7, 2020

Verified Purchase

He started his copywriting business straight out of high school without any training beyond ye olde English Composition class. While he was still a senior. He picked up more than a few simple tricks since then from his own research and methods he tested personally and from many, many friends in the same business of salesmanship. As a result, he wrote this slim volume of hard-earned discoveries that will save you a lot of time in getting to the MEAT of what actually bring in the bread. I have used it many times and it can be used for any kind of selling, in any situation. I ordered that book twice, when I lost my first copy and have to order a new one. That should tell you the value of this little book.

6 people found this helpful

Helpful

AvidReader

Some good fundamentals, but dated

Reviewed in the United States on June 24, 2020

Verified Purchase

It was probably very cutting edge back when written but now the tips and process are tired and out of touch. Many examples are chock-full of paragraphs and clip art, a style that doesn't (IMHO) resonate anymore. And it certainly doesn't work in a B2B setting. There are definitely better books and websites on copywriting out there.

4 people found this helpful

Helpful

William

Simple Read Chock Full of Real Examples

Reviewed in the United States on August 30, 2019

Verified Purchase

A necessary read for any hard working marketer who wants to learn the outline of a successful sales letter and how to reproduce the winning formula time and time again...and it’s no great secret...it’s hard work

4 people found this helpful

Helpful

D. Raabe

My lousy marketing

Reviewed in the United States on November 4, 2018

Verified Purchase

I read this book with the hope that Dan could help me improve the message that is driving my “bad plan” onward and upward. The information is really good!

4 people found this helpful

Helpful

Laura De Giorgio

A lot of great information for writing sales letters

Reviewed in the United States on March 31, 2014

Verified Purchase

While some information in this book is a bit dated and it was primarily focused on direct marketing, Dan Kennedy also shares timeless principles of writing sales letters that can be applied even today no matter what kind of sales letters you are writing.

Getting to know your target audience will never become outdated, and the suggestions he shares from his past experience are quite thorough. He mentions that in order to get into the mind of his readers, in this instance dentists, he'd read every industry publication every month, visit websites that host discussions forums for dentists, subscribe to email groups where only dentists communicate back and forth, attend industry functions, conventions, seminars, trade shows, he'd play prospect, and routine mastermind with dentists.

He then shares a step-by-step process he used to write a copy, very detailed with various examples. He shares a fill-in-the-blank headlines with examples, different ways to attract attention and to overcome barriers, how to re-write and then he offers an extensive check-list with 35 points to check your copy.

Yes he does have a plug for his website and services which I find appropriate in this book, and he also has a plug for few other tools like mike Capuzzi's CopyDoodles.

He then suggests re-writing for passion, and editing for clarity, and how to test your copy.

At the end of the book you'll find additional resources.

14 people found this helpful

Helpful

David

Great read and VERY helpful...all business owners need this book!!!

Reviewed in the United States on December 17, 2015

Verified Purchase

Love this book!! get it and get to work on your business copywriting....learn what realy matters in your business; it is not "being" a good "technician, or getting better at the services that you provide, or the operations that you run...it is bout learning the psychology of the people that you sell to and what attracts them!! THis book has helped my in my learning of sales copy, but more importantly it gets into the core principles of marketing. Great great and very helpful.

11 people found this helpful

Helpful

Top reviews from other countries

Kindle Customer

The Ultimate Sales Letter

Reviewed in the United Kingdom on November 21, 2019

Verified Purchase

Really good introduction to copywriting. As a marketer, I know that I can stand out even more if I can add this particular skill. I like the practical approach Dan Kennedy takes with that book. I feel like I'm in a better position to produce better sales copies. I vividly recommend this book.

2 people found this helpful

knight247

Communicate persuasively!

Reviewed in the United Kingdom on August 11, 2017

Verified Purchase

I find this book very useful in my business and recommend it to anyone looking to communicate persuasively in any sector.

One person found this helpful

Jonny

I thought the updated version would cite the modern world more.

Reviewed in the United Kingdom on June 20, 2016

Verified Purchase

I thought the updated version would cite the modern world more. It is still obsessed about what type of envelope your "letter" should arrive in.

3 people found this helpful

James Gough

Five Stars

Reviewed in the United Kingdom on July 21, 2017

Verified Purchase

Brilliant.

Adam

Great book

Reviewed in the United Kingdom on February 2, 2022

Verified Purchase

Really enjoying this book so far, it's exactly what I needed to make my knowledge to the next level.

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