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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales Paperback – February 20, 2006
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About the Author
- ASIN : 1593374992
- Publisher : Adams Media; Third edition (February 20, 2006)
- Language : English
- Paperback : 240 pages
- ISBN-10 : 9781593374990
- ISBN-13 : 978-1593374990
- Item Weight : 12.8 ounces
- Dimensions : 6 x 0.55 x 9 inches
- Best Sellers Rank: #1,035,581 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The thing is you have to get past the fact that the book is a sales letter. As far as I am concerned it ought to be a sales letter, that's what the book is about. Right?!? Of course it is. So to those who would say this is not a good book because it gives his websites every few pages - Get Over It! The fact of the matter is that Dan Kennedy is a Direct Marketer / Information Marketer. This book is great illustration of how he he is successful at it. Read it, takes notes, write down your own thoughts and learn. As far as references to websites that are selling you high priced advice and information, look and learn. Besides this book has a light touch compared to his and other Direct Marketers. In this book he actually references a good deal of sites, books and information that is not his. He isn't profiting off of all of it.
He starts with an excellent set of excersizes that help the writer: Identify the Customer,
Identify the Real Market
Identify What Their Best Interests are, etc.
Then he guides you through the art of crafting your message in the subsequent chapters. I have used these approaches since I first read them 15 years ago and forgot where I had learned them until re-reading this edition.
This is one of the better sales letter books and one of the best Dan Kennedy books. If you take it for what it is and what it's cover promises, it is a great book. persuasion
I've just started reading this book as I have a number of his other books to get through also, and right from the start he has over-delivered with an offer of a free 12-week sales letter writing email course. He then dives straight to the "meat" with 10 crucial questions to help home in on the exact angle that will get your mail opened and read.
This book is a comprehensive "how to" manual, written entertainingly and in a way that really gets the lessons across and helps you to implement at the same time.
If you are a small business owner in the service industry, then this book is an upper-deck homerun! Just started to use (timidly!) a couple of this book's advice and it landed two "letargic" prospects to close within 48 hours of sending the letter. I have read it, underlined its 'meaty' parts, handwritten an executive resume and then finally typing that resume for sharing with my marketing people: that's how excited this book got me!
Alright, with all the fuzz I'm whopping around you probably realize by now that I'm not a professional marketer: I'm just a small business firm trying to figure it out, just like most of the rest. So if you are a seasoned marketer with hundreds of years of experience then this books IS NOT INTENDED for you, so please look elsewhere.
The two most exquisite pieces of information I found on this book were:
- Tips of sales letter for professional services.
- Bonus chapter for internet copywriting.
By the way, contrary to other reviewers I didn't feel 'attacked' or even compelled to visit the website or suscribe to the free 12 week program that Mr. Kennedy is offering in the book, although I plan to cash-in on that offer (when I got the time).
I would definitely recommend this book, and based on my experience with this book I plan to also buy "The Ultimate Marketing Plan".
Hope this book helps you as it did to me.
This book functions to up-sell his other books and courses.
No problem there. That's the nature of his business,
which I admire.
This book isn't very long. It's printed on cheap paper.
It's a quick read.
Basically its a 20+ point outline of the elements of a
good salesletter. It won't teach you how to write copy
or how to think like a marketer - that is beyond the scope
of this book.
You could read this book and take a page or two of notes
and be done with it. In a way it's very concise and
There are a lot of more-detailed copywriting books out there.
If you are writing for competitive markets you need a lot
more education than you will find in this book.
If you are writing for local business - say soliciting clients
for a pool-service, then this would be good - because few
people have ever read a salesletter about a pool service
and they'll be impressed that you cared enough to write one.
It's basic stuff. Not a bad reference if you already know
how to write copy and want something to carry in your laptop