- File Size: 1316 KB
- Print Length: 276 pages
- Publisher: Portfolio (June 21, 2007)
- Publication Date: June 21, 2007
- Sold by: Penguin Group (USA) LLC
- Language: English
- ASIN: B000SMQGLC
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #92,867 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Kindle Edition
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This is by far the best sales book I have ever read and I have read hundreds. As someone who runs [more than] fifteen companies and employs more than six hundred people, I can honestly say this is a book I will refer to for decades to come. (A. Harrison Barnes, CEO, Juriscape)
No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever! (Tom Hopkins, author of "How to Master the Art of Selling")
Chet has the best material Ive seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of "Secrets of the Millionaire Mind")
"The Ultimate Sales Machine" [is] a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice. (Michael Gerber, bestselling author of "The E-Myth" and "E-Myth Revisited")
"The Ultimate Sales Machine" is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey, author of "The Speed of Trust")
Reading Chet Holmess book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . Its essential reading for anyone craving business greatness and prosperity. (Jay Abraham, author of "Getting Everything You Can Out of All Youve Got")
Chet has the best material I've seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of "Secrets of the Millionaire Mind")
Chet has the best material Iave seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of "Secrets of the Millionaire Mind")
Reading Chet Holmesas book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . Itas essential reading for anyone craving business greatness and prosperity. (Jay Abraham, author of "Getting Everything You Can Out of All Youave Got") --This text refers to an alternate kindle_edition edition.
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This book did a wonderful job concluded what REALLY matters to a business: create a system and create sales strategies, stay focus with consistent efforts.
When I came to my last job, it was chaotic and most people cannot last 3 months in that position. I used the ideas in this book, approached my boss, offered to help her to do an audit and see where went wrong, I wrote a training guide to standardize how we operate and things getting much better. I saw very little value to rehab our division because it does not bring in revenue, so I proposed the idea to help improving company's sales and marketing division. Then the company was hit by lawsuit so I wasn't able to.
This book can help your company dominate the market, position yourself, handle the growth and scale fast. The only piece missing is corporate finance.
Since I read at least 1 business and investing book per week I was constantly evolving. I realized merely has stunning sales record and a great business system would not be enough. Currently, I am learning how to read financial statement like lenders or investors. And I come to realization that majority of the management were not financially sophisticated enough. If you are the company executives, I would recommend you inspect how management spending on each and every check that comes out. Again, this is still something I learned from this book: if you want to find out where is the problem, you have to do a review and audit, you have to spend time working on the business not in the business.
There are a lot of fluffy books talk about leaderships and visions, they were nice to read but fail to make an impact to real business operations. This book stands out, it was packed with information, its specific, the ideas are actionable, unlike some other books only tells you half of the story and hope to upsale you to get another half, this book does the lead generation too, but it gives you the whole picture, you can use the ideas in this book and making impact right away! This book has no BS, it has almost everything you need to know to make your business the top 1%.
Holmes’ book is entertaining and powerful. He starts by focusing on habits – because so much of sales is habits and mindsets, gets into running effective meetings and creating strategies, then tackles sales team building, and attracting the best buyers.
It's highly readable and entertaining.
The biggest takeaways: Be disciplined. Stick to a few strategies and get really good at them. Figure out how to educate your market. Then go after them.
I’ve always been interested in marketing, sales and anything related to persuasion (providing compelling reasons to do or not to do a thing), so I’ve read a lot of marketing and sales books in my fairly long lifetime, and this has been the best yet.
This book is not a bunch of theories on how you might become successful in marketing and sales, it’s hot feet and hands. It’s how to proceeded by why to.
That said, it's the best book I've read on selling ever. If you buy the kindle version, you can put it on one screen while writing your business plan on another. Concise, It's to the point, readable, bo bulls***. Holmes never tells you it's easy. There's no secrets. Selling is HARD. deal with it.
The best parts, IMO, are the chapters on structure. Few sales books are written this way. Usually they give you live after line of disjointed happy crapple you can't use. Frankly, I find most of it nauseating. Holmes tells you do this, then this... hire this guy, then this guy, send out this, then this.
Top international reviews
The author believes people over-complicate what is needed for business success. Instead you just need to focus on 12 key strategies and implement them with pigheaded discipline and determination.
The Key Business Growth Strategies Covered In The Book
1 - Really effective time management
2 - Instituting higher standards and regular training
3 - Effective meetings
4 - Becoming a brilliant strategist by taking a strategic approach by educating your prospective customers so that you set the buying criteria. Why play the game to someone else's rules if you can change the rule book by having a better understanding of the opportunities and threats that your customers face. I like the idea of the stadium pitch. What would you say if you had the initial attention of all the possible buyers of your product or service but they could walk away at any time? It's a powerful question on its own but Chet also introduces us to a pyramid of potential customers - some are actively looking to buy, some are thinking about buying but not doing anything about it yet, some are not thinking about it, some don't think they are interested and the last category know in their own minds that they are not interested. It could mean 90% of the audience are ready to walk out as soon as you say "Hi my name is Joe and I sell...". Instead he explains an approach to keep those who didn't know they were interested to stay and listen.
5 - Hiring superstars - There is some fantastic advice on hiring superstar sales people in this chapter that will knock your socks off.
6 - Targeting your best buyers - More excellent advice about focusing your marketing on the target customers that you believe really matter with tips on how to do it.
7 - The seven musts of marketing - You can't rely on just using one marketing method to attract new customers.
8 - Better presentation skills - Some good advice in this section including some common mistakes that presenters make. If you are a sales professional, you may have heard it before and I have a problem with "death by powerpoint."
9 - Winning the best buyers - Picking up on the theme of chapter 6 on the importance of targeting your best buyers, the book reveals practical advice on how to make it happen including tips on getting past the gatekeepers.
10 - Sales skills - For Chet Holmes, selling is a seven stage process which is good sensible advice but nothing startling.
11 - Follow-up and client bonding - The first stops what is known as buyer's remorse and leads to order cancellation. What seems like a good idea with the sales person, no longer seems a good idea when you are on your own. The second correctly identifies that as a general rule, you don't make the bulk of your money on the first transaction but on the subsequent business which relies on developing the relationship.
12 - Goals and measures - Standard material done well.
You will find it an easy to read, powerful and inspiring book that puts the emphasis on continued, focused action. This is one of my top 12 business books I recommend to business owners.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 5 stars means that I think that overall it has some vital messages in it.
Paul Simister, business coach
If you run a business or are involved in selling, you must read this .. the author really does know what he's talking about, for sure.
I should mention I bought this book thinking it would be about building a successful sales team - which it is - but that is only a small part of it - there is also so much more. If you only buy one book on how to run a successful business - buy this one.
I found the Dream-100 idea literally groundbreaking for my business. I foresee profitable days and years ahead!
Thanks, Chet. You're truly a great marketer and an exceptional teacher.
Bit grandiose and egotistical in places but that's perhaps to be expected from the genre.