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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008

4.6 out of 5 stars 286 customer reviews

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Editorial Reviews

Review

This book will be a classic for as long as businesses seek to improve their profits, their sales, and their futures. (Jay Conrad Levinson, author of the Guerrilla Marketing series)

This is by far the best sales book I have ever read and I have read hundreds. As someone who runs [more than] fifteen companies and employs more than six hundred people, I can honestly say this is a book I will refer to for decades to come. (A. Harrison Barnes, CEO, Juriscape)

No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever! (Tom Hopkins, author of "How to Master the Art of Selling")

Chet has the best material Ive seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of "Secrets of the Millionaire Mind")

Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today. This incredible book will supercharge results in every part of your business. (Brian Tracy, author of "The Way to Wealth")

"The Ultimate Sales Machine" [is] a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice. (Michael Gerber, bestselling author of "The E-Myth" and "E-Myth Revisited")

"The Ultimate Sales Machine" is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey, author of "The Speed of Trust")

Reading Chet Holmess book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . Its essential reading for anyone craving business greatness and prosperity. (Jay Abraham, author of "Getting Everything You Can Out of All Youve Got")

Chet not only knows more and better ways to grow sales than probably anyone, but even more important, he has the systems that make his concepts realistic and easy to implement. Most of the books Ive read on business growth are interesting. But this mans material is out-of- the-park great. (Loral Langemeier, author of "The Millionaire Makers Guide to Creating a Cash Machine for Life")

aFar more than just another sales book.a
a "Entrepreneur"
aA powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.a
a"Kirkus"
aA holistic sales and marketing campaign that works.a
a "Booklist"
aChet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.a
aBrian Tracy, author of "The Way to Wealth"
aThis is by far the best sales book I have ever read, and I have read hundreds.a
aA. Harrison Barnes, CEO, Juriscape
aA classic.a
aJay Conrad Levinson, author of "Guerrilla Marketing"

?Far more than just another sales book.?
? "Entrepreneur"

?A powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.?
?"Kirkus"

?A holistic sales and marketing campaign that works.?
? "Booklist"

?Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.?
?Brian Tracy, author of "The Way to Wealth"

?This is by far the best sales book I have ever read, and I have read hundreds.?
?A. Harrison Barnes, CEO, Juriscape

?A classic.?
?Jay Conrad Levinson, author of "Guerrilla Marketing"

About the Author

Chris Steiner is the author of $20 Per Gallon, a New York Times bestseller. His writing has appeared in Forbes, the Chicago Tribune, the Wall Street Journal, Fast Company, and more. He holds an engineering degree from the University of Illinois at Urbana-Champaign and a masters in journalism from Northwestern University. Steiner lives in Evanston, Illinois, with his family.
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Product Details

  • Paperback: 272 pages
  • Publisher: Portfolio; Reprint edition (May 27, 2008)
  • Language: English
  • ISBN-10: 1591842158
  • ISBN-13: 978-1591842156
  • Product Dimensions: 5.5 x 0.7 x 8.4 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (286 customer reviews)
  • Amazon Best Sellers Rank: #9,805 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By John Chancellor TOP 500 REVIEWERVINE VOICE on July 26, 2007
Format: Hardcover Verified Purchase
No matter what business you are in, no matter what product or service you provide, you can benefit from the wisdom of the "Ultimate Sales Machine".

The book starts off where most of the work is needed ... with top management. Everyone today complains of too much to do and too little time. Chet describes how he cut his work days from 16 hours to a normal work day and got more done in the process. The first step is to become proactive rather than reactive. Adopt the mantra, "If you touch it, take action." We let our desks pile up with material that we read, examine and think about but never get around to taking any action on. Develop the habit of touching a letter, memo or report once. Take action and get it off you desk.

We also let the small interruptions rule our day. Eliminate these pesky interruptions by scheduling "got a minute" sessions. Also hold regular staff meetings where general questions can be answered for the benefit of everyone.

Most of us are good at making "to do" lists. Chet's offers some excellent advice. Never have more than six items on your list. Make sure those are the most important things for you to get done. Leave the minor tasks off your list and only work on those things on your list.

The book is divided into twelve chapters or steps which if you implement all the steps will totally transform your organization. Chet stresses the importance of strategic thinking as opposed to the reactive style of most managers.

He has a very interesting and unique approach to hiring superstars. Age and background are not relevant. Results are the only thing that counts. While his approach is a little bold and many people will be reluctant to try it, it is very difficult to argue with success.
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Format: Hardcover Verified Purchase
I am another one who does not understand why this book has gotten so many 5-star reviews. Essentially, I have just finished reading "How to Sell without being a Jerk!" by John Klymshyn and these two books seem to pull at the same topic from two completely different angles.

Chet Holmes take on Sales is, I feel, to wear the client down with repeated calls and sales pitch till they give in. He advocates that someone with High Influence (that is, an ability to empathize with others) and a High Ego (High drive and determination - never say die attitude) is absolutely necessary to be a Superstar Salesperson. At the end of the day, this never say die attitude requires you to push your product (because you feel that it is good for your client, regardless of what he thinks) relentlessly until he gives in and buys from you.

All these is good as long as the product which your client buys works out for him at the end. Alas, I'm into Structured Products Sales in a Private Bank and sometimes we all know that some products do not work out well if the markets are not cooperative! The failure of a product is never covered in any of Chet's materials. All his stories have happy endings - the executive who after 6 months gave in and bought advertisement space (through his relentless selling) and again bought more advertisement space after some more months when the first series of advertisements did not make any impact FINALLY saw the truth in Chet's words when his sales jumped etc etc - Never has Chet's advice been wrong or the products he sold not worked out (or these have been pleasantly omitted).

I think the book has some useful gems to take away and it has helped me address some of the weaknesses in my own selling.
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23 Comments 264 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
I've been in the field selling for about 15 years. Pick a sales training course, and I have taken it. Name a book on sales and I have very likely read it. When I heard Chet Holmes was coming out with this book, I was one of the first to buy it. Two of the strategies spoke to me: Best Buyer and Core Story. Shortly after reading The Ultimate Sales Machine I started working on my Core Story. The company I work for did not have one. They did not give me one. I created it myself. It was not easy and it took many, many months. But I kept working at it. I started with the six slide presentation the company gave me and today I have a 100 + slide Core Story. It's incredibly effective. While I was building my Core Story presentation I started focusing on Best Buyers, and paid less and less attention to unqualified or less qualified prospective clients. The less time I spent with low and unqualified prospects, the more time I had to spend with well-qualified buyers. Funny how that works, but most salespeople, including me in the past, feel obligated to keep chasing all leads. I stopped doing that.

The results?

Last year I was the top producer in my company. But it gets better. I sold more than the rest of the other sales reps across the US - combined. This year, that same trend continues. So I am a BIG believer in what this man teaches.
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Format: Hardcover
One of the things I like about this book is that it deals in specifics. Most sales books are stuffed with vague, flowery platitudes. While fun to read, they don't justify the time spent. This book promises to cover 12 specific strategies, in the subtitle. Okay, that's a good start.

Right then, let's take a look at these 12 "strategies".

The first one has to do with time management. At first I was disappointed because I thought I was reading a book about sales and not time management. However, the information is helpful and of course, time management is pre requisite to achievement in any field. The author offers a very an important addition to the traditional Franklin approach that wildly increases productivity. Definitely worth a look.

The second strategy has to do with training and setting standards. Okay, it's important stuff and the improvement process offered was sound and undoubtedly works but the topic does not get me all fired up. This topic may be of greater interest to mature businesses.

Strategy next is about having better meetings using "workshop training" to improve the company. Again, good stuff, every company needs it but not my prime interest.

Next up, "becoming a brilliant strategist". Okay, but when are we going to get to the sales stuff. What I really want to know is if this book can add to my "general fund of knowledge" about how to build a great sales organization. At this point, I'm beginning to wonder.

Now we are cooking with gas. The next strategy is about hiring superstars. This chapter offers some refreshingly candid and useful information about how to find, hire and motivate top talent. Best chapter yet. I can use this information now.

The following chapter talks about getting the best buyers.
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