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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008
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This book will be a classic for as long as businesses seek to improve their profits, their sales, and their futures. (Jay Conrad Levinson, author of the Guerrilla Marketing series)
This is by far the best sales book I have ever read and I have read hundreds. As someone who runs [more than] fifteen companies and employs more than six hundred people, I can honestly say this is a book I will refer to for decades to come. (A. Harrison Barnes, CEO, Juriscape)
No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever! (Tom Hopkins, author of "How to Master the Art of Selling")
Chet has the best material Ive seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of "Secrets of the Millionaire Mind")
Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today. This incredible book will supercharge results in every part of your business. (Brian Tracy, author of "The Way to Wealth")
"The Ultimate Sales Machine" [is] a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice. (Michael Gerber, bestselling author of "The E-Myth" and "E-Myth Revisited")
"The Ultimate Sales Machine" is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey, author of "The Speed of Trust")
Reading Chet Holmess book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . Its essential reading for anyone craving business greatness and prosperity. (Jay Abraham, author of "Getting Everything You Can Out of All Youve Got")
Chet not only knows more and better ways to grow sales than probably anyone, but even more important, he has the systems that make his concepts realistic and easy to implement. Most of the books Ive read on business growth are interesting. But this mans material is out-of- the-park great. (Loral Langemeier, author of "The Millionaire Makers Guide to Creating a Cash Machine for Life")
aFar more than just another sales book.a
aA powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.a
aA holistic sales and marketing campaign that works.a
aChet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.a
aBrian Tracy, author of "The Way to Wealth"
aThis is by far the best sales book I have ever read, and I have read hundreds.a
aA. Harrison Barnes, CEO, Juriscape
aJay Conrad Levinson, author of "Guerrilla Marketing"
About the Author
Chris Steiner is the author of $20 Per Gallon, a New York Times bestseller. His writing has appeared in Forbes, the Chicago Tribune, the Wall Street Journal, Fast Company, and more. He holds an engineering degree from the University of Illinois at Urbana-Champaign and a masters in journalism from Northwestern University. Steiner lives in Evanston, Illinois, with his family.
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The bulk of the book is about how to sell and describes in detail how Holmes became great at selling. If I were to describe the idea in a nutshell it would be that successful sales people have a system and use it consistently. Additionally successful sales managers study what their most successful sales staff are doing different from everyone else and then takes steps to spread their techniques across the organization. The sales professional will find it useful (or perhaps a useful review, if the information is not new) and the novice will find it educational. If you are like me and subscribe to the idea that you are always selling be it your ideas at a meeting, trying to get a job, or as a member of a sales staff, you can find benefit in learning something from someone who is good at it.
you can acquire the best this author has to offer in just a few hours. Practical, instructional and correct.
I can tell you that the 12 strategies Chet advocates will turbocharge your business and each of them is spot on.
As I read the book, I constantly found myself nodding in agreement as I reflected on similar stories and situations I remembered from my personal development path.
I have stumbled across many of the same conclusions Chet makes in the book - through the expensive method of trial and error and alot of elbow grease. I have never met Chet, but I feel a real personal bond with him after reading the book. He has articulated beliefs that I have come to know work, I feel very passionate about each of his key points.
In any business, execution is the area that most people fail with. The 12 strategies in "The Ultimate Sales Machine" are very simple to build personal accountability around, and I believe each can add tremendous value to those willing to do what it takes to execute.
While reading, I kept a notebook and pen on hand, jotting down one idea after another. My favorite two sections are Chapter 6: The High Art of Getting the Best Buyers, and Chapter 9: The Nitty Gritty of Getting the Best Buyers. These chapters alone are worth the price of the book. Holmes gives a lesson that's often easy for us sales pros to forget- It's far less expensive to market and sell when we're targeting the "best buyers". This is better known as the 80/20 rule. Sales professionals should be spending 80% of their time and energy on the 20% that buy the most from them. Focusing like a laser beam on this group, will bring the most return.
The "how-to" of getting these buyers is where chapter 9 comes in. Holmes provides a system for coming up with your "Dream 100' target list, setting appointments with them. His "Rubik's Cube letter" for sending out to clients is one that will certainly be apart of my "swipe file".
The book as a whole is not about providing tactics, but rather a long-term strategy with systems to implement in your small business right away. These strategies (if implemented) will increase your sales revenue without increasing your expenses.