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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008
by
Chet Holmes
(Author),
Jay Conrad Levinson
(Editor),
Michael Gerber
(Foreword)
&
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Chet Holmes
(Author)
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Print length272 pages
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LanguageEnglish
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PublisherPortfolio
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Publication dateMay 27, 2008
-
Dimensions5.47 x 0.74 x 8.39 inches
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ISBN-109781591842156
-
ISBN-13978-1591842156
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Editorial Reviews
Review
?Far more than just another sales book.?
? "Entrepreneur"
?A powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.?
?"Kirkus"
?A holistic sales and marketing campaign that works.?
? "Booklist"
?Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.?
?Brian Tracy, author of "The Way to Wealth"
?This is by far the best sales book I have ever read, and I have read hundreds.?
?A. Harrison Barnes, CEO, Juriscape
?A classic.?
?Jay Conrad Levinson, author of "Guerrilla Marketing"
aFar more than just another sales book.a
a "Entrepreneur"
aA powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.a
a"Kirkus"
aA holistic sales and marketing campaign that works.a
a "Booklist"
aChet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.a
aBrian Tracy, author of "The Way to Wealth"
aThis is by far the best sales book I have ever read, and I have read hundreds.a
aA. Harrison Barnes, CEO, Juriscape
aA classic.a
aJay Conrad Levinson, author of "Guerrilla Marketing"
"The Ultimate Sales Machine" is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey, author of "The Speed of Trust")
"The Ultimate Sales Machine" [is] a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice. (Michael Gerber, bestselling author of "The E-Myth" and "E-Myth Revisited")
Chet has the best material Ive seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of "Secrets of the Millionaire Mind")
Chet not only knows more and better ways to grow sales than probably anyone, but even more important, he has the systems that make his concepts realistic and easy to implement. Most of the books Ive read on business growth are interesting. But this mans material is out-of- the-park great. (Loral Langemeier, author of "The Millionaire Makers Guide to Creating a Cash Machine for Life")
Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today. This incredible book will supercharge results in every part of your business. (Brian Tracy, author of "The Way to Wealth")
No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever! (Tom Hopkins, author of "How to Master the Art of Selling")
Reading Chet Holmess book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . Its essential reading for anyone craving business greatness and prosperity. (Jay Abraham, author of "Getting Everything You Can Out of All Youve Got")
This book will be a classic for as long as businesses seek to improve their profits, their sales, and their futures. (Jay Conrad Levinson, author of the Guerrilla Marketing series)
? "Entrepreneur"
?A powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.?
?"Kirkus"
?A holistic sales and marketing campaign that works.?
? "Booklist"
?Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.?
?Brian Tracy, author of "The Way to Wealth"
?This is by far the best sales book I have ever read, and I have read hundreds.?
?A. Harrison Barnes, CEO, Juriscape
?A classic.?
?Jay Conrad Levinson, author of "Guerrilla Marketing"
aFar more than just another sales book.a
a "Entrepreneur"
aA powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.a
a"Kirkus"
aA holistic sales and marketing campaign that works.a
a "Booklist"
aChet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.a
aBrian Tracy, author of "The Way to Wealth"
aThis is by far the best sales book I have ever read, and I have read hundreds.a
aA. Harrison Barnes, CEO, Juriscape
aA classic.a
aJay Conrad Levinson, author of "Guerrilla Marketing"
"The Ultimate Sales Machine" is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey, author of "The Speed of Trust")
"The Ultimate Sales Machine" [is] a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice. (Michael Gerber, bestselling author of "The E-Myth" and "E-Myth Revisited")
Chet has the best material Ive seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of "Secrets of the Millionaire Mind")
Chet not only knows more and better ways to grow sales than probably anyone, but even more important, he has the systems that make his concepts realistic and easy to implement. Most of the books Ive read on business growth are interesting. But this mans material is out-of- the-park great. (Loral Langemeier, author of "The Millionaire Makers Guide to Creating a Cash Machine for Life")
Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today. This incredible book will supercharge results in every part of your business. (Brian Tracy, author of "The Way to Wealth")
No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever! (Tom Hopkins, author of "How to Master the Art of Selling")
Reading Chet Holmess book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . Its essential reading for anyone craving business greatness and prosperity. (Jay Abraham, author of "Getting Everything You Can Out of All Youve Got")
This book will be a classic for as long as businesses seek to improve their profits, their sales, and their futures. (Jay Conrad Levinson, author of the Guerrilla Marketing series)
About the Author
Chris Steiner is the author of $20 Per Gallon, a New York Times bestseller. His writing has appeared in Forbes, the Chicago Tribune, the Wall Street Journal, Fast Company, and more. He holds an engineering degree from the University of Illinois at Urbana-Champaign and a masters in journalism from Northwestern University. Steiner lives in Evanston, Illinois, with his family.
Product details
- ASIN : 1591842158
- Publisher : Portfolio; Reprint edition (May 27, 2008)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 9781591842156
- ISBN-13 : 978-1591842156
- Item Weight : 8.8 ounces
- Dimensions : 5.47 x 0.74 x 8.39 inches
-
Best Sellers Rank:
#11,869 in Books (See Top 100 in Books)
- #7 in Business Structural Adjustment
- #8 in Organizational Change (Books)
- #18 in Production & Operations
- Customer Reviews:
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Customer reviews
4.6 out of 5 stars
4.6 out of 5
847 global ratings
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Top reviews
Top reviews from the United States
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Reviewed in the United States on September 22, 2018
Verified Purchase
People overrate this book. People act like this book revolutionizes selling, but it resembles other sales books. It can help beginners and it can offer tips to the experts, but it doesn't live up to the hype. Furthermore, Holmes condescends to the reader and shows off like a braggart. I like thinking about selling, so this book does inspire thought; just don't expect it to change your life.
13 people found this helpful
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Reviewed in the United States on April 14, 2015
Verified Purchase
This is the 3rd purchased, my 1st copy lend to my former boss, she loves it. The book never return back to me. So I had to buy another one. This time I bought 4 more copies and gave it to the President, SVP, VP in the new company that I'm currently working for.
This book did a wonderful job concluded what REALLY matters to a business: create a system and create sales strategies, stay focus with consistent efforts.
When I came to my last job, it was chaotic and most people cannot last 3 months in that position. I used the ideas in this book, approached my boss, offered to help her to do an audit and see where went wrong, I wrote a training guide to standardize how we operate and things getting much better. I saw very little value to rehab our division because it does not bring in revenue, so I proposed the idea to help improving company's sales and marketing division. Then the company was hit by lawsuit so I wasn't able to.
This book can help your company dominate the market, position yourself, handle the growth and scale fast. The only piece missing is corporate finance.
Since I read at least 1 business and investing book per week I was constantly evolving. I realized merely has stunning sales record and a great business system would not be enough. Currently, I am learning how to read financial statement like lenders or investors. And I come to realization that majority of the management were not financially sophisticated enough. If you are the company executives, I would recommend you inspect how management spending on each and every check that comes out. Again, this is still something I learned from this book: if you want to find out where is the problem, you have to do a review and audit, you have to spend time working on the business not in the business.
There are a lot of fluffy books talk about leaderships and visions, they were nice to read but fail to make an impact to real business operations. This book stands out, it was packed with information, its specific, the ideas are actionable, unlike some other books only tells you half of the story and hope to upsale you to get another half, this book does the lead generation too, but it gives you the whole picture, you can use the ideas in this book and making impact right away! This book has no BS, it has almost everything you need to know to make your business the top 1%.
This book did a wonderful job concluded what REALLY matters to a business: create a system and create sales strategies, stay focus with consistent efforts.
When I came to my last job, it was chaotic and most people cannot last 3 months in that position. I used the ideas in this book, approached my boss, offered to help her to do an audit and see where went wrong, I wrote a training guide to standardize how we operate and things getting much better. I saw very little value to rehab our division because it does not bring in revenue, so I proposed the idea to help improving company's sales and marketing division. Then the company was hit by lawsuit so I wasn't able to.
This book can help your company dominate the market, position yourself, handle the growth and scale fast. The only piece missing is corporate finance.
Since I read at least 1 business and investing book per week I was constantly evolving. I realized merely has stunning sales record and a great business system would not be enough. Currently, I am learning how to read financial statement like lenders or investors. And I come to realization that majority of the management were not financially sophisticated enough. If you are the company executives, I would recommend you inspect how management spending on each and every check that comes out. Again, this is still something I learned from this book: if you want to find out where is the problem, you have to do a review and audit, you have to spend time working on the business not in the business.
There are a lot of fluffy books talk about leaderships and visions, they were nice to read but fail to make an impact to real business operations. This book stands out, it was packed with information, its specific, the ideas are actionable, unlike some other books only tells you half of the story and hope to upsale you to get another half, this book does the lead generation too, but it gives you the whole picture, you can use the ideas in this book and making impact right away! This book has no BS, it has almost everything you need to know to make your business the top 1%.
34 people found this helpful
Report abuse
Reviewed in the United States on January 1, 2017
Verified Purchase
When I started 2016, I knew I wanted to help my clients improve their sales techniques. Chet Holmes’ book was second book I read. (The first was Predictable Revenue but I can't recommend it because it promotes an over-reliance on email for prospecting.)
Holmes’ book is entertaining and powerful. He starts by focusing on habits – because so much of sales is habits and mindsets, gets into running effective meetings and creating strategies, then tackles sales team building, and attracting the best buyers.
It's highly readable and entertaining.
The biggest takeaways: Be disciplined. Stick to a few strategies and get really good at them. Figure out how to educate your market. Then go after them.
Holmes’ book is entertaining and powerful. He starts by focusing on habits – because so much of sales is habits and mindsets, gets into running effective meetings and creating strategies, then tackles sales team building, and attracting the best buyers.
It's highly readable and entertaining.
The biggest takeaways: Be disciplined. Stick to a few strategies and get really good at them. Figure out how to educate your market. Then go after them.
15 people found this helpful
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Reviewed in the United States on December 29, 2018
Verified Purchase
I’m not a salesman by occupation, but I’ve always had to sell something, even if just myself to a potential client, and once upon a time, to a potential wife.
I’ve always been interested in marketing, sales and anything related to persuasion (providing compelling reasons to do or not to do a thing), so I’ve read a lot of marketing and sales books in my fairly long lifetime, and this has been the best yet.
This book is not a bunch of theories on how you might become successful in marketing and sales, it’s hot feet and hands. It’s how to proceeded by why to.
I’ve always been interested in marketing, sales and anything related to persuasion (providing compelling reasons to do or not to do a thing), so I’ve read a lot of marketing and sales books in my fairly long lifetime, and this has been the best yet.
This book is not a bunch of theories on how you might become successful in marketing and sales, it’s hot feet and hands. It’s how to proceeded by why to.
4 people found this helpful
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5.0 out of 5 stars
Great as a process book. Written as a market penetration strategy. Very Unique take.
Reviewed in the United States on March 2, 2016Verified Purchase
I have to admit, there are parts of this book that are less than appealing. Chet is a HARD SELL advocate and frankly, if the client wants your product, and the product is worth anything, hard selling isn't a great strategy
That said, it's the best book I've read on selling ever. If you buy the kindle version, you can put it on one screen while writing your business plan on another. Concise, It's to the point, readable, bo bulls***. Holmes never tells you it's easy. There's no secrets. Selling is HARD. deal with it.
The best parts, IMO, are the chapters on structure. Few sales books are written this way. Usually they give you live after line of disjointed happy crapple you can't use. Frankly, I find most of it nauseating. Holmes tells you do this, then this... hire this guy, then this guy, send out this, then this.
That said, it's the best book I've read on selling ever. If you buy the kindle version, you can put it on one screen while writing your business plan on another. Concise, It's to the point, readable, bo bulls***. Holmes never tells you it's easy. There's no secrets. Selling is HARD. deal with it.
The best parts, IMO, are the chapters on structure. Few sales books are written this way. Usually they give you live after line of disjointed happy crapple you can't use. Frankly, I find most of it nauseating. Holmes tells you do this, then this... hire this guy, then this guy, send out this, then this.
9 people found this helpful
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Reviewed in the United States on June 8, 2014
Verified Purchase
A client of mine recommended this book. I almost didn't buy it due to the comment: "OK if you're selling carpet cleaning services.". I just finished the book and what a disservice that comment was. The author only mentioned carpet cleaning maybe twice (he worked with a carpet cleaning company and mentioned what he had done for them). There were plenty of other industry examples he used. I thought this was a sales book but it covers a lot more than just sales. For example, tips on time management, conducting meetings, managing people, and more. I have read a lot of books on management. I would say I have come up with a list of about eight that I would recommend. This book, along with the E-Myth is one of my favorites. I ordered both the book and the Audible version. I can't say that I am any fan of Audible.com. Their required desktop software is old and antiquated.
15 people found this helpful
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Reviewed in the United States on February 14, 2018
Verified Purchase
The best sales book I've read in a long time. This helps the individual sales person as well as the sales team manager or CEO. Very simple yet very powerful and practical. I had to get the print book after listening to the audio version because it had so many exercises and lists. Buy them both.
7 people found this helpful
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Top reviews from other countries

Paul Simister
5.0 out of 5 stars
To be successful, you need to be really good at a few things and have pig-headed determination
Reviewed in the United Kingdom on December 4, 2015Verified Purchase
Sadly Chet Holmes died in August 2012 but in this book, he has left behind a fine legacy for people to understand how he helped so many big and small businesses around the world.
The author believes people over-complicate what is needed for business success. Instead you just need to focus on 12 key strategies and implement them with pigheaded discipline and determination.
The Key Business Growth Strategies Covered In The Book
1 - Really effective time management
2 - Instituting higher standards and regular training
3 - Effective meetings
4 - Becoming a brilliant strategist by taking a strategic approach by educating your prospective customers so that you set the buying criteria. Why play the game to someone else's rules if you can change the rule book by having a better understanding of the opportunities and threats that your customers face. I like the idea of the stadium pitch. What would you say if you had the initial attention of all the possible buyers of your product or service but they could walk away at any time? It's a powerful question on its own but Chet also introduces us to a pyramid of potential customers - some are actively looking to buy, some are thinking about buying but not doing anything about it yet, some are not thinking about it, some don't think they are interested and the last category know in their own minds that they are not interested. It could mean 90% of the audience are ready to walk out as soon as you say "Hi my name is Joe and I sell...". Instead he explains an approach to keep those who didn't know they were interested to stay and listen.
5 - Hiring superstars - There is some fantastic advice on hiring superstar sales people in this chapter that will knock your socks off.
6 - Targeting your best buyers - More excellent advice about focusing your marketing on the target customers that you believe really matter with tips on how to do it.
7 - The seven musts of marketing - You can't rely on just using one marketing method to attract new customers.
8 - Better presentation skills - Some good advice in this section including some common mistakes that presenters make. If you are a sales professional, you may have heard it before and I have a problem with "death by powerpoint."
9 - Winning the best buyers - Picking up on the theme of chapter 6 on the importance of targeting your best buyers, the book reveals practical advice on how to make it happen including tips on getting past the gatekeepers.
10 - Sales skills - For Chet Holmes, selling is a seven stage process which is good sensible advice but nothing startling.
11 - Follow-up and client bonding - The first stops what is known as buyer's remorse and leads to order cancellation. What seems like a good idea with the sales person, no longer seems a good idea when you are on your own. The second correctly identifies that as a general rule, you don't make the bulk of your money on the first transaction but on the subsequent business which relies on developing the relationship.
12 - Goals and measures - Standard material done well.
You will find it an easy to read, powerful and inspiring book that puts the emphasis on continued, focused action. This is one of my top 12 business books I recommend to business owners.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 5 stars means that I think that overall it has some vital messages in it.
Paul Simister, business coach
The author believes people over-complicate what is needed for business success. Instead you just need to focus on 12 key strategies and implement them with pigheaded discipline and determination.
The Key Business Growth Strategies Covered In The Book
1 - Really effective time management
2 - Instituting higher standards and regular training
3 - Effective meetings
4 - Becoming a brilliant strategist by taking a strategic approach by educating your prospective customers so that you set the buying criteria. Why play the game to someone else's rules if you can change the rule book by having a better understanding of the opportunities and threats that your customers face. I like the idea of the stadium pitch. What would you say if you had the initial attention of all the possible buyers of your product or service but they could walk away at any time? It's a powerful question on its own but Chet also introduces us to a pyramid of potential customers - some are actively looking to buy, some are thinking about buying but not doing anything about it yet, some are not thinking about it, some don't think they are interested and the last category know in their own minds that they are not interested. It could mean 90% of the audience are ready to walk out as soon as you say "Hi my name is Joe and I sell...". Instead he explains an approach to keep those who didn't know they were interested to stay and listen.
5 - Hiring superstars - There is some fantastic advice on hiring superstar sales people in this chapter that will knock your socks off.
6 - Targeting your best buyers - More excellent advice about focusing your marketing on the target customers that you believe really matter with tips on how to do it.
7 - The seven musts of marketing - You can't rely on just using one marketing method to attract new customers.
8 - Better presentation skills - Some good advice in this section including some common mistakes that presenters make. If you are a sales professional, you may have heard it before and I have a problem with "death by powerpoint."
9 - Winning the best buyers - Picking up on the theme of chapter 6 on the importance of targeting your best buyers, the book reveals practical advice on how to make it happen including tips on getting past the gatekeepers.
10 - Sales skills - For Chet Holmes, selling is a seven stage process which is good sensible advice but nothing startling.
11 - Follow-up and client bonding - The first stops what is known as buyer's remorse and leads to order cancellation. What seems like a good idea with the sales person, no longer seems a good idea when you are on your own. The second correctly identifies that as a general rule, you don't make the bulk of your money on the first transaction but on the subsequent business which relies on developing the relationship.
12 - Goals and measures - Standard material done well.
You will find it an easy to read, powerful and inspiring book that puts the emphasis on continued, focused action. This is one of my top 12 business books I recommend to business owners.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 5 stars means that I think that overall it has some vital messages in it.
Paul Simister, business coach
14 people found this helpful
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P. Raf-D
5.0 out of 5 stars
Wow!
Reviewed in the United Kingdom on August 5, 2019Verified Purchase
What can I say that hasn't been said already. If you have or are starting a business, this book is a must-read. It is full of practical examples and lessons that make the information so implementable.
I found the Dream-100 idea literally groundbreaking for my business. I foresee profitable days and years ahead!
Thanks, Chet. You're truly a great marketer and an exceptional teacher.
I found the Dream-100 idea literally groundbreaking for my business. I foresee profitable days and years ahead!
Thanks, Chet. You're truly a great marketer and an exceptional teacher.

Kinger
5.0 out of 5 stars
I Benefited From This Book, Right From Day ONE
Reviewed in the United Kingdom on July 26, 2018Verified Purchase
Although this book can be considered 'out of date' in some ways, you can still adapt the information to online businesses. I found this so valuable that I couldn't close my Kindle App until I'd finished reading most of it. Some gems that I've already taken on board and benefited from, big time.
If you run a business or are involved in selling, you must read this .. the author really does know what he's talking about, for sure.
If you run a business or are involved in selling, you must read this .. the author really does know what he's talking about, for sure.
2 people found this helpful
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Win
5.0 out of 5 stars
The BEST and Only Business book you need to read!
Reviewed in the United Kingdom on December 3, 2013Verified Purchase
Chet is a Genius - no questions asked. The book covers everything you need to know to turn your company into a sales machine. From the opening time-management section through to the dream clients - everything is clearly explained with examples. In one of these type of books you hope to get at least 1 "Eureka" moment - I had so many "Eureka" moments reading this book it was crazy and I have been in business quite a long time. This is my new Bible - and though i am loathed to share it or encourage people to read it so that I can keep Chet all to myself, it seems only fair to review his book and say how amazing it is!
I should mention I bought this book thinking it would be about building a successful sales team - which it is - but that is only a small part of it - there is also so much more. If you only buy one book on how to run a successful business - buy this one.
I should mention I bought this book thinking it would be about building a successful sales team - which it is - but that is only a small part of it - there is also so much more. If you only buy one book on how to run a successful business - buy this one.
7 people found this helpful
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Theo
5.0 out of 5 stars
Highly recommended. I bought the book and the CD for ...
Reviewed in the United Kingdom on October 25, 2015Verified Purchase
The info in Ultimate Sales Machine is gold. Highly recommended. I bought the book and the CD for the car. Can listen to the audio first and then skim read to make notes/highlight the relevant ares for quick reference in the book.
One person found this helpful
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