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The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs Paperback – December 6, 2018
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"Mitch Jackson is the real deal. Rarely have I seen anyone combine high tech with high touch in such a powerful, effective and uplifting way. He's as authentic as they come and is absolutely focused on providing exceptional value to the lives of everyone he touches!
-Bob Burg is a Hall of Fame speaker and coauthor of the Go-Giver book series including "The Go-Giver" and "The Go-Giver Influencer."
"Being truly human and connecting in today's tech age isn't easy, but if anyone exemplifies how best to engage people in the new digital ecosystem it is Mitch Jackson. If you have the chance to learn or work with Mitch, consider yourself lucky. The ROI of the value provided is undoubtedly going to be worth it."
-Shama Hyder is the CEO of Zen Media and known as the "Zen Master of Marketing" by Entrepreneur Magazine and the "Millennial Master of the Universe" by Fast Company.
"I first met Mitch in Orange County at a LinkedOC event. Since then we've stayed connected on Twitter, Spreecasts and enjoyed a few podcasts together. I've watched Mitch's use of social and he does a great job of connecting and engaging others at a very human level on the various digital platforms."
-Gary Vaynerchuk is the co-founder and CEO of VaynerMedia, NY Times bestselling author and internationally acclaimed social media marketing expert and keynote speaker.
"Mitch is a master connector. He's humanized his law practice with online content and through social networking. In fact he does such a great job that I've written about him in my books and discuss his ideas in my many speaking engagement's around the world."
-David Meerman Scott, keynote speaker and international bestselling author of "The New Rules of Sales and Service" and nine other books.
"Mitch Jackson leverages online channels like video and social networks to reach out and connect with people both on a personal level as well as a professional level. His efforts have taken him from being successful in his offline world to finding a whole new level of influence online, as well. In a very short time, Mitch has been able to reach out and connect with a lot of successful online influencers, and has been able to translate this into mutual value. Beyond all this, he's a great guy and doing yeoman work. I recommend him without hesitation."
-Chris Brogan, president of Chris Brogan Media, keynote speaker, and New York Times bestselling author of ten books.
"Mitch is a rare breed of early adopters who can bring what's next from the edge back to the center to help everyone understand what's coming and what to do about it."
-Brian Solis, digital analyst, anthropologist, and futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society.
"Many leaders know how to talk. Mitch shows us how to actually share a message. His insight, knowledge, and incomparable touch make him the consummate communicator."
-Sally Hogshead, Hall of Fame speaker, best-selling author, and the world's leading expert on fascination.
From the Author
1. Having the right social media "success" mindset;
2. Understanding the unique personality of each social media platform;
3. Knowing how to grab the attention of your audience and persuasively communicating your message.
This book shows you how to do all three.
- Item Weight : 1.18 pounds
- Paperback : 305 pages
- ISBN-10 : 1790591961
- ISBN-13 : 978-1790591961
- Product Dimensions : 7 x 0.69 x 10 inches
- Publisher : Independently published (December 6, 2018)
- Language: : English
- Best Sellers Rank: #675,811 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Everyone thinks they know what's up.
And, of course, not everyone does.
Mitch Jackson does.
I bought his book (on Kindle AND paperback) because I have a high regard for Mitch, the author, as a friend, professional, and someone who walks his talk. And now, with his book, you can rest assured that you are in capable hands in the realm of digital marketing.
Every chapter has actionable take-aways someone can use to be a better human being when relating to others on the socials.
Every contributing author is unique and smart in their own ways, and the gist of the book as a whole is that when we consider sharing with other humans using the digital tools available, it's up to us to claim our own unique voice and listen to our inner wisdom.
This book is likely to become a classic in the fast-paced, ever-changing world of building relationships that pay, on and off line. That's saying a lot, since most social media how-to books become obsolete by the time they are published.
THIS book is well-rounded and fun to read. A few of my favorite chapters are: 2, 4, 5, 21, 36, 40, and 53.
So many juicy gems inside all of the pages. I look forward to returning to this book again and again.
What Mitch has put together here is a fantastic resource that covers the field of the current digital imperatives for professionals. The most useful aspects of this book for me where those chapters on the (many) areas where I am weaker and need a nudge to brush up my knowledge and my execution. And I think for anyone exploring this space, it's finding out what you don't know that can give you the biggest boost. Perhaps it's actionable tips on Facebook advertising, or how to use Twitter more effectively, or generating a referral-based professional business. The chapters (disclaimer: I wrote one) are both strategic and actionable, offering both useful underlying philosophies and specific tactics that you can execute immediately.
Mitch's book is a fantastic go-to guide on the vast majority of what any professional needs to know, and execute, in order to succeed in their marketing efforts in a digital age.
Brilliantly, Mitch features the best practices of lawyers and social media stars in every aspect of social media marketing. And the end result: a book that will be referred to as the authority for social media marketing for professionals for years to come.
I personally know some of the chapter authors and hold them in the highest of regards. As a full time social media practitioner, I learned quite a bit and will come back and review this book and recommend it to those folks looking for a place to start or wanting to sharpen their skills and processes.
Great job Mitch!